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Fan Engagement

 

Liverpool To Attend Premier League Live In India

Wed 20th Sep 2017 | Fan Engagement

Liverpool FC has confirmed it will be attending the official Premier League Live (PL Live) event in Bengaluru, hosting an interactive LFC experience. The free event designed for fans of all ages will...

SportivePeople.com Launched As World’s Sports Social Network

Tue 15th Aug 2017 | Fan Engagement

SportivePeople.com, which was created as a social network across all sports branches for everyone interested in sports, was launched in April 2017, providing services in four different languages. The...

Manchester City Launch New Global Fan Engagement Platform

Mon 7th Aug 2017 | Fan Engagement

Manchester City has launched a brand-new, fan engagement platform for fans both at home and around the world to connect, share and get involved with the Club, as part of its ‘Cityzens’...

Everton Celebrate A Facebook Live First

Mon 7th Aug 2017 | Fan Engagement

Everton Football Club streamed a first-team game on Facebook Live for the first time ever yesterday as Ronald Koeman's side drew with Spanish giants Sevilla 2-2 in their final pre-season friendly of...

The FA Salute Lionesses Ahead Of The Euros

Wed 19th Jul 2017 | Fan Engagement

England’s Lionesses kick-off their UEFA European Championship campaign in the Netherlands today as The Football Association implements a significant marketing plan to grow the women’s...

AFC Fylde Community Foundation Strikes Deal With United Utilities

Tue 18th Jul 2017 | Fan Engagement

AFC Fylde Community Foundation is launching a new outreach programme to promote social inclusion to those aged over 60 in Preston and Kirkham. Launching in July 2017, the twice-weekly sessions will be...

Stoke City Offer Fans Free Away Travel

Mon 17th Jul 2017 | Fan Engagement

Stoke City will continue to offer free coach travel to all Premier League away games for the fifth successive season - after a record uptake last term. More than 12,500 fans took advantage of the...

British Firm Helps Reward Fan Loyalty

Wed 12th Jul 2017 | Fan Engagement

Sporting duo plan to add 500,000 more sports fans to rewards programmes. Founders of Rewards4 , the fast-growing sports technology company behind the innovative award-winning programmes that reward...

Fan Engagement: More Than A 90 Minute Game

Fri 30th Jun 2017 | Fan Engagement

“Without fans who pay at the turnstile, football is nothing. Sometimes we are inclined to forget that. The only chance of bringing them into stadiums is if they are entertained by what happens...

Southampton FC’s Family Concourse: Designed to Engage Fans

Fri 30th Jun 2017 | Fan Engagement

S outhampton Football Club have collaborated with south coast creative agency WhiteHype Studio to bring the family concourse at St Mary’s to life. The club are passionate about their fans and...

Late Play-off Goal Sends Millwall Fan's Heart Racing

Fri 26th May 2017 | Fan Engagement

With the agony and the ecstasy of the Play-Off Finals set to reach its climax this Bank Holiday weekend, league sponsor, Sky Bet monitored the heart rate of a Millwall and Bradford City fan during...

New Hashtags Launched For #ElClasico

Thu 20th Apr 2017 | Fan Engagement

LaLiga and Twitter have teamed up to give fans watching the El Clasico specially designed emoji hashtags for use on the social media platform. Offering a unique experience to fans and bringing the...

Comment: Virgin’s Twenty’s Plenty Pledge Does It Go Far Enough?

Wed 19th Apr 2017 | Fan Engagement

Virgin Media are in the middle of an advertising blitz, promoting their ‘Twenty’s Plenty’ offering with The Football Supporters Federation. The first thing you’d think about...

Millwall Named EFL Family Club Of The Year

Tue 11th Apr 2017 | Fan Engagement

Millwall Football Club has been named Nickelodeon Family Club of the Year at the annual EFL Awards in London on Sunday evening. The Lions collected the prestigious award for the first time in the...

Virgin Media Delivers Twenty’s Plenty Campaign Pledge

Thu 6th Apr 2017 | Fan Engagement

Virgin Media is standing up for away football fans in a ground-breaking campaign which launches across key channels tomorrow (Friday 7 April). In a football-first, Virgin Media is going to subsidise...

90/24 Sports Reaches 100 Million Fans

Thu 23rd Mar 2017 | Fan Engagement

Fast-growing, digital media company, 90/24 Sports has appointed media-entrepreneur Edwin Tromp as the new CEO to further grow the company. 90/24 Sports is targeted to double their reach to 200 million...

Liverpool FC Launch Snapchat Lens

Fri 20th Jan 2017 | Fan Engagement

Liverpool Football Club and Snapchat have teamed up to launch a brand new lens that allows fans to paint their face in club colours and head an LFC ball in ‘Real-time’. Snapchat lenses are...

Liverpool To Celebrate The Work Of Kick It Out

Thu 19th Jan 2017 | Fan Engagement

Liverpool Football Club is dedicating Saturday's Premier League fixture against Swansea City to celebrate the work of Kick It Out, football’s equality and inclusion organisation. The Reds will...

EFL Clubs Welcome More Younger Than In 2007

Mon 16th Jan 2017 | Fan Engagement

More young fans are heading EFL matches than 10 years ago thanks to a range of initiatives to attract families to games. New figures show that junior season ticket sales have increased by 37% over the...

Liverpool Nominated For FIFA Fan Award

Fri 6th Jan 2017 | Fan Engagement

Supporters from Liverpool FC and Borussia Dortmund have been nominated for a new FIFA Fan Award that recognises an outstanding fan moment or gesture from 2016. Both sets of fans have been nominated...

Football Fans Film Will Tell #CupStory

Thu 5th Jan 2017 | Fan Engagement

The Football Association (The FA) has commissioned a unique social media crowdsourced film showcasing supporters’ stories throughout the highs and lows of The Emirates FA Cup this season. Ahead...

Motherwell Fans To Give Mascot A Makeover

Thu 15th Dec 2016 | Fan Engagement

Motherwell Football Club have launched a unique competition where school children across Lanarkshire are being invited to design the next mascot for the SPFL side. The Scottish club hope to engage...

Manchester City Launch City Family Day Initiative

Wed 14th Dec 2016 | Fan Engagement

Manchester City Football Club has recently unveiled a new initiative designed to bring fans together for family fun and exclusive activities ahead of kick-off on home Premier League matchdays....

Betfair Launch ‘Magic Of Barça’ Campaign

Wed 7th Dec 2016 | Fan Engagement

Betfair will work closely with FC Barcelona to run a number of joint marketing initiatives to engage and reward the club’s global fanbase. The campaign aims to build anticipation and excitement...

Gin Bar Just The Tonic For Fulham

Wed 7th Dec 2016 | Fan Engagement

Fulham Football Club has announced the official opening of The Clubhouse at Craven Cottage a unique Gin Bar which provides a hub for gin fans to gather at London’s Original Football Club....

Manchester City Seal European First Robotics Partnership

Thu 15th Sep 2016 | Fan Engagement

An innovative global partnership with UBTECH ROBOTICS CORP will give Manchester City fans around the world the opportunity to enjoy exclusive content and unique experiences. In a first for a European...

Manchester City Announce Community Football Project In Beijing

Wed 17th Aug 2016 | Fan Engagement

Manchester City and parent company, City Football Group, have announced their long-term commitment to support a Special Olympics project in Beijing. The announcement comes after City returned from a...

Chelsea open digital store on avatar-based messaging app Rawr

Fri 12th Aug 2016 | Fan Engagement

Chelsea fans around the world can now communicate and show their colours thanks to a ground-breaking link-up with Rawr, the rapidly growing smartphone messenger app. As well as chatting to each other...

La Galaxy Partners With Laduma To Bring Virtual Reality Experiences To Fans

Fri 12th Aug 2016 | Fan Engagement

Laduma and the LA Galaxy partnered in a new multi-year content and marketing agreement making Laduma an official partner of the five-time MLS Cup Champions. Together, Laduma and the LA Galaxy will...

Using Technology to Improve Fan Engagement at Birmingham City Football Club

Tue 9th Aug 2016 | Fan Engagement

Birmingham City Football Club have successfully boosted average attendance figures, fan engagement rates and team interactions with a rewards-based program that represents a first of its kind! With a...

Liverpool FC first team in the Premier League to give fans 360° experience

Wed 20th Jul 2016 | Fan Engagement

Liverpool FC have today announced they will be screening a live 360° view of this evenings Huddersfield Town friendly, offering fans a unique and fully immersive viewing experience. The Club will...

Manchester City Launches Facebook Messenger Account

Thu 30th Jun 2016 | Fan Engagement

Manchester City have become the first football club in the world to launch on Facebook Messenger. The Club have launched a brand new Messenger Bot to give supporters a City perspective on the latest...

West Ham and Ricoh create 360 video to immortalise club's Boleyn ground

Wed 8th Jun 2016 | Fan Engagement

To mark West Ham United’s Boleyn Ground farewell, the Hammers, in association with Ricoh, have created a 360⁰ degree video experience that will immortalise the Club’s famous, old...

Manchester City FC become first Premier League club to launch an official GIPHY page

Mon 6th Jun 2016 | Fan Engagement

Manchester City have announced a Premier League first with the arrival of their official GIPHY page, which gives fans, near and far, more opportunities to connect with the Club they love. The English...

FC Barcelona and Facebook Collaborate On 360º Content

Fri 8th Apr 2016 | Fan Engagement

Barcelona fans were given the opportunity to experience the biggest game of the season in 360º virtual reality. FC Barcelona and Facebook used the latest Clásico to offer fans the chance...

Cardiff City FC Nominated For Fan Engagement Award

Thu 7th Apr 2016 | Fan Engagement

Cardiff City have been nominated for a top award for its fan engagement programme. As part of the club’s digital revolution and enhanced fan engagement programme, Cardiff City FC has been...

Football League fans set to benefit from digital revolution – inside and outside the stadium

Thu 31st Mar 2016 | Fan Engagement

The Football League partners with intechnologyWiFi in ground-breaking seven-year deal to deliver official club mobile applications and stadium WiFi connectivity for clubs, at no cost . Football League...

Arsenal and Save the Children Use Power Of Football For Iraqi Children

Mon 21st Mar 2016 | Fan Engagement

Arsenal ladies captain and Lioness, Alex Scott, has just returned from visiting a Save the Children programme, developed in partnership with Arsenal, which harnesses the power of football to improve...

Everton Get Snapchat-ing

Mon 7th Mar 2016 | Fan Engagement

Everton Football Club have joined Snapchat in a bid to communicate more effectively with younger fans. The Toffees’ decision to join the mobile-only media-sharing app was taken following...

Capital One Cup Final Tops 1 Million Tweets

Wed 2nd Mar 2016 | Fan Engagement

Over 1 million Tweets were posted about Sunday’s Capital One Cup Final between Manchester City and Liverpool. Utilising ground-breaking technology for the first time in the UK, the Football...

Fans Show #Shirtofsupport For Capital One Cup Final

Wed 24th Feb 2016 | Fan Engagement

The Football League is set to give fans of Liverpool and Manchester City an instant digital personalised club shirt in return for them backing their team ahead of this weekend’s Capital One Cup...

Juventus expand digital reach in China with WeChat launch

Thu 11th Feb 2016 | Fan Engagement

Juventus Football Club has launched an official profile on WeChat, the largest and fastest growing social messaging service in China. Boasting over 550 million monthly active users in the country...

FC Barcelona launches Turkish language Twitter account

Mon 1st Feb 2016 | Fan Engagement

FC Barcelona has opened a new Turkish language Twitter account ( @fcbarcelona_tr ) as part of its plan to keep in closer touch with its huge fan base in Turkey. The Twitter account is the first stage...

What Is Football’s Status On Facebook?

Thu 12th Nov 2015 | Fan Engagement

Sometimes it’s hard to image the scale of possibilities afforded by what initially seemed like a tool for telling people how your day was. But the growth of Facebook has been no accident and the...

West Bromwich Albion Get Social In China

Mon 14th Sep 2015 | Fan Engagement

With the title of being the first European football club to tour China in 1978, West Bromwich Albion makes the delayed return to the nation with the launch of an official Weibo account. Albion join a...

Arsenal Hit Six Million On Twitter

Wed 8th Jul 2015 | Fan Engagement

Arsenal Football Club has taken just over six months to climb from five million to six million followers, consolidating its position as the third most followed sports team in the world on the social...

A Modern Day Lift Over The Turnstile

Wed 1st Jul 2015 | Fan Engagement

Over 1000 children will experience a free day out at the football this season thanks to Glasgow based children’s charity, The Kano Foundation. The Kano Foundation , which just completed its...

Sunderland Set For Outdoor Fan Zone

Wed 24th Jun 2015 | Fan Engagement

Supporters visiting the Stadium of Light on matchdays will be able to enjoy a new outdoor Fan Zone, which the club hopes will open on the first home game of the 2015-16 season. The area, which is...

Doncaster Fan Announces New Signing

Thu 11th Jun 2015 | Fan Engagement

Doncaster Rovers take Fan Engagement to a new level as supporter Lee Miller announces the club's new signing. Rovers announced the first new signing of the summer, Thorsten Stuckmann, but with a...

MasterCard releases Fan Passion Report

Thu 4th Jun 2015 | Fan Engagement

MasterCard has released its Fan Passion Report, a study into the passions of over 5,000 European football fans, ahead of the UEFA Champions League final between Juventus and FC Barcelona on Saturday...

Wigan Athletic top table - for the best away day

Thu 4th Jun 2015 | Fan Engagement

Wigan Athletic had a season to forget on-the-pitch, but when it came to welcoming away supporters the Latics were rated the best “away fan experience”, according to a survey of travelling...

Sky Bet Play-Off Final score updates to be displayed at Piccadilly Circus to ensure fans #DontMissIt

Fri 22nd May 2015 | Fan Engagement

The Football League has launched an innovative promotional campaign ahead of this weekend’s Sky Bet Play-Off Finals that will see live score updates posted on digital advertising space around...

Manchester United Launches On WeChat

Mon 27th Apr 2015 | Fan Engagement

Manchester United has today announced details of its launch on WeChat, the largest and fastest growing social messaging platform in China. The Chinese-language social messaging service will allow...

Twitter Launch Interactive Premier League Fan Map

Wed 22nd Apr 2015 | Fan Engagement

Twitter have launched a Premier League fan map which gives a detailed global breakdown of the followers of all 20 clubs. The interactive map , which was built by Twitter’s data visualisation...

Colchester United named The Football League Family Club of the Year

Mon 20th Apr 2015 | Fan Engagement

Colchester United has been named The Football League Family Club of the Year at The Football League Awards 2015. The club received the award at the gala ceremony at The Brewery, London, on Sunday...

Six clubs battling to be named Football League Family Club of the Year

Thu 16th Apr 2015 | Fan Engagement

Efforts to attract younger fans and families to Football League grounds will be celebrated during the tenth annual Football League Awards in London on Sunday evening. Brighton & Hove Albion,...

New Fan Organisation Launched In Scotland

Thu 9th Apr 2015 | Fan Engagement

A new, independent football supporters’ organisation has been launched to represent every Scottish football fan with the backing of former Scotland captain Gary McAllister. The Scottish Football...

Doncaster Rovers Junior Takeover hailed a huge success

Tue 31st Mar 2015 | Fan Engagement

Doncaster Rovers recent game against Colchester United saw the first ever Junior Takeover day at Keepmoat Stadium, as the club welcomed children from all over Doncaster to take part in real match day...

Everton Set For Junior Fan Day

Tue 31st Mar 2015 | Fan Engagement

Everton will celebrate their youngest generation of supporters this Saturday with the return of the popular Junior Fan Day. The home game against Southampton is dedicated entirely to young Blues and...

Premier League launches new Kids website

Wed 18th Mar 2015 | Fan Engagement

The Premier League has launched a new website aimed at young Premier League fans. Kids.premierleague.com will feature exclusive content targeted at children aged 6-12 and has been developed in...

Everton fans back club in Premier League fan survey

Wed 18th Mar 2015 | Fan Engagement

Everton fans have overwhelmingly backed the Club in the 2015 Premier League Fan Survey. An independent questionnaire commissioned by the Premier League and involving fans of all of the top flight...

Arsenal In Community Celebrates 30 Years

Tue 3rd Mar 2015 | Fan Engagement

Arsenal in the Community celebrated its 30th anniversary at Sunday’s match against Everton. The community team were welcomed pitchside before kick-off, where they unveiled a banner to mark the...

Sporting Stories Helps Kick-out Loneliness

Thu 26th Feb 2015 | Fan Engagement

New initiative from Friends of the Elderly, West Ham United Foundation and Barclays Digital Eagles seeks to bring older people and their communities together through sport. Friends of the Elderly and...

Plymouth Argyle Rings In Three For Away Fans

Wed 28th Jan 2015 | Fan Engagement

Away days - as far as English footballing traditions go - are one of the most unifying occasions for loyal fans around the country, each travelling many miles to watch their beloved team. However,...

Football Needs To Up Its Game On Social Media

Fri 23rd Jan 2015 | Fan Engagement

High-profile sports teams and personalities are struggling to get to grips with social media and its commercial potential, according to an expert in sport business strategy. Professor Simon Chadwick,...

Matchday Selfies Replace The Traditional Autograph

Mon 15th Dec 2014 | Fan Engagement

A matchday selfie with a football player is the new ‘must-have’ piece of memorabilia for football fans signalling the death of the traditional autograph according to research from HTC. One...

90min Extends PFA Fans’ Player of the Month and Year Partnership

Thu 11th Dec 2014 | Fan Engagement

90min has announced that they are extending their partnership with the Professional Footballer’s Association (PFA) Fans’ Player of the Month and Year Awards, and will act as the official...

Everton Build Stateside Connection

Thu 11th Dec 2014 | Fan Engagement

Everton Football Club has formed a partnership with Global Football America to give Stateside fans greater access to all things royal Blue. The link-up will see the Blues become the first European...

Manchester United Launches UNITED:LIVE

Tue 25th Nov 2014 | Fan Engagement

Manchester United has today announced details of its new fan event – UNITED:LIVE. The new platform will engage with the club’s 264 million followers in Thailand, Indonesia, South Africa...

Tottenham Hotspur Goes Multilingual On Social Media

Fri 21st Nov 2014 | Fan Engagement

Tottenham Hotspur Football Club has today launched new multi-language social media channels to further engage with a growing international fan base. The Club has an estimated global following of over...

NI Football League Hosts Twitter Workshop For Clubs

Tue 28th Oct 2014 | Fan Engagement

The Northern Ireland Football League has held a workshop for clubs who want to improve and enhance their visibility and fan engagement on Twitter. Facilitated by Alex Trickett, Head of Sport, Twitter...

Newcastle United Duo Launch Kids' Business Challenge

Thu 9th Oct 2014 | Fan Engagement

Newcastle United pair Paul Dummett and Rob Elliot have launched a competition which will see local children generating ideas to enhance the matchday experience for families at St. James' Park. Magpies...

Europcar Supports Arsenal Partnership With Live Match Blogs

Tue 30th Sep 2014 | Fan Engagement

Following the announcement of Europcar's ground-breaking brand partnership with Arsenal Football Club in August, the club's official car and van rental partner has embarked on an ambitious programme...

Crystal Palace Gets Social With Sportlobster

Tue 26th Aug 2014 | Fan Engagement

Crystal Palace have announced a partnership with the social media platform, Sportlobster. The new deal, announced today, sees Sportlobster become the Premier League club’s Official Social Media...

Manchester City top the table for match day experience

Fri 22nd Aug 2014 | Fan Engagement

Manchester City have come out on top in a survey by VisitFootball into fans’ match day experience. Carried out by the Premier League in conjunction with VisitFootball, the annual audit looks at...

Leeds United match beamback a huge success at Brighton and Hove Albion

Fri 22nd Aug 2014 | Fan Engagement

The beamback of Leeds United versus Brighton and Hove Albion proved to be a huge success with 300 Seagulls supporters watching the match in the Heineken Lounge at the Amex Stadium. The Brighton fans...

Manchester United expands social media presence with Line launch

Fri 22nd Aug 2014 | Fan Engagement

Manchester United have today announced details of an exciting new presence on LINE , one of Asia’s biggest social messaging platforms, which could see the club engage with over 490 million users...

Away fans to get new opportunities to watch matches - Midweek games to be streamed to away team's ground

Thu 14th Aug 2014 | Fan Engagement

Fans of AFC Bournemouth, Brighton & Hove Albion and Derby County will be among the first supporters to be offered the opportunity to watch coverage of their club playing away from home during...

Manchester City to speak at The Sports CRM Summit 2014 on Fan Relationship Management

Tue 12th Aug 2014 | Fan Engagement

We are pleased to announce that Claudio Borges, Head of Fan Relationship Management at Manchester City Football Club, will join a prestigious list of keynote speakers at next month’s Sports CRM...

Arsenal Reaches Four Million Twitter Followers

Tue 8th Jul 2014 | Fan Engagement

Arsenal Football Club has reached four million followers on Twitter . The Gunners are the first sports team in the United Kingdom to reach the landmark, and the third in the world after @FCBarcelona...

Venus and Mars Unite When It Comes To Football

Mon 19th May 2014 | Fan Engagement

New sports fan research, commissioned by Advanced Ticketing and designed to help clubs improve fan engagement, has revealed UK female football fans are as passionate about the beautiful game as their...

First IMG Consulting 'Fan Engagement' study results revealed

Wed 14th May 2014 | Fan Engagement

When Roy Hodgson named his England squad earlier this week at Griffin House HQ – home of sponsors Vauxhall – the news was instantly relayed across social media where journalists, fans and...