Sponsorship
EA Sports becomes Premier League's official technology partner
Fri 23rd Jul 2010 | Sponsorship
EA Sports, the US video gaming giant has become the Premier League's first official sports technology partner. The deal will see EA Sports branding featured on all broadcasts of Barclays Premier...
SFA Announce Carling as New Sponsor
Wed 21st Jul 2010 | Sponsorship
The Scottish Football Association (Scottish FA) can today announce a unique seven-figure, four-year sponsorship agreement with Carling. Carling is the first brand to support a wide range of the...
Aon tempted by Man Utd gift box
Mon 12th Jul 2010 | Sponsorship
Manchester United aroused Aon’s interest in becoming a shirt sponsor after they sent shirts with Aon’s corporate logo on them to Aon Global CMO Phil Clement and Aon CEO Gregory Case. An...
Middlesbrough FC fans shirts to be sponsor logo free
Fri 9th Jul 2010 | Sponsorship
Middlesbroough have confirmed that the club's new-look replica shirts, due to be unveiled next Tuesday, will be available for fans to buy without a sponsor's logo. Middlesbrough are now offering front...
Tottenham Hotspurs innovatiive sponsorship deal welcomes first brand.
Fri 9th Jul 2010 | Sponsorship
Tottenham Hotspur Football Club has signed an innovative new shirt sponsorship agreement with Autonomy Corporation PLC that sees the infrastructure software company become the club’s shirt...
Marie Curie becomes official Charity partner of the Football League
Fri 9th Jul 2010 | Sponsorship
The Football League has announced Marie Curie Cancer Care as its Official Charity Partner for the 2010/11 season. The charity, which provides care, free of charge, to terminally ill patients in their...
Manchester United team up with Thomas Cook
Wed 7th Jul 2010 | Sponsorship
Thomas Cook Sport will provide Manchester United’s worldwide travel for the first team and officials as part of a four-year deal. As well as Match Breaks to home fixtures, which include 4 or 5...
Tottenham Hotspur FC could have up to four shirt sponsors
Tue 6th Jul 2010 | Sponsorship
Premier League football club Tottenham Hotspur could have up to four different shirt sponsors for the new season after so far failing to improve the £8.5 million-a-year deal with Mansion that...
Nationwide to end its 11 year sponsorship of the England team.
Mon 5th Jul 2010 | Sponsorship
It has been widely reported that building society Nationwide look set to end its 11-year sponsorship of the England football team, following the team’s dismal performance in the World Cup. A...
England's poor performances may deter sponsors
Tue 29th Jun 2010 | Sponsorship
Speculation surrounding Nationwide’s plans for its long-running sponsorship of the England football team intensified this week after the national side was dumped out of the 2010 World Cup by...
West Bromwich Albion FC announce new shirt sponsor
Mon 28th Jun 2010 | Sponsorship
West Bromwich Albion Football Club have announce HomeServe will be their new official club sponsors for the 2010/11 season. HomeServe's logo, including new phone number will appear on Albion's shirts,...
Fans Group to work together on relocation plans
Mon 28th Jun 2010 | Sponsorship
Cambridge Fans United (CFU) has committed its organisation to work with Cambridge United’s landlords, Grosvenor Developments, in its bid to find a site and develop a new stadium for the club...
Nike agrees Doncaster kit deal
Thu 24th Jun 2010 | Sponsorship
Nike has signed a deal to become the official kit supplier of Doncaster Rovers. The sportswear giant has agreed a three-year contract with the Championship team. Doncaster chief executive Dave Morris...
Sponsors withdraw support of French national team
Tue 22nd Jun 2010 | Sponsorship
Just when the France Football Federation thought things couldn’t get any worse following its national team’s chaotic World Cup campaign, a number of sponsors have withdrawn their support....
QPR and Carlsberg join forces
Mon 14th Jun 2010 | Sponsorship
Queens Park Rangers Football Club is delighted to announce Carlsberg as the Club's Official Beer and Exclusive Drinks Supplier. Carlsberg, who are the Official Beer of the England national team, will...
Aston Villa reveal new shirt sponsor
Fri 11th Jun 2010 | Sponsorship
Aston Villa Football Club yesterday announced via the club website their new partnership with FxPro Financial Services Ltd. FxPro will become the club's principal commercial partner from July 2010...
Aon begin Manchester United shirt sponsorship deal today
Tue 1st Jun 2010 | Sponsorship
American financial services giant Aon today kicks off a four-year shirt sponsorship deal with Manchester United with the hope of leveraging the power of the club’s global appeal to help it make...
Walsall Football Club unveil their new look for the 2010/11 season.
Fri 28th May 2010 | Sponsorship
Walsall will once again promote Walsall Hospice as part of the second year of their two-year agreement with NHS Walsall. Admiral will once again be manufacturing The Saddlers’ playing and...
Man City FC sign sponsorship deal with Abu Dhabi Tourism Authority
Tue 25th May 2010 | Sponsorship
Manchester City, Football Club owned by the ruling family of Abu Dhabi, has secured a sponsorship deal with the Abu Dhabi Tourism Authority. The deal sees Abu Dhabi become Manchester City's official...
Colchester United FC announce new shirt sponsorship deal
Mon 24th May 2010 | Sponsorship
Colchester United Football Club have teamed up with Reader Offers Limited, the UK’s premier agent for providing the finest in cruise travel. Established in 1995, the company, who are based in...
World Cup 2018 Sponsors Failing to Reach Supporters
Thu 20th May 2010 | Sponsorship
A new study has shown that despite spending millions on sponsoring the FIFA World Cup, most brands are failing to connect with football fans, SportsIndustry.biz claims. The study, commissioned amongst...
Sportingbet.com extend Wolves sponsorship deal
Fri 7th May 2010 | Sponsorship
Sportingbet.com has extended its sponsorship of Premier League club Wolverhampton Wanderers for another two years. The seven-figure deal has been agreed with a full year to run on the existing...
Adidas announced as official kit supplier for Bristol City FC
Fri 7th May 2010 | Sponsorship
Bristol City Football Club is delighted to announce that adidas will become their official kit supplier after signing a long-term deal with the world's number one football brand. As well as the supply...
Wolves Sign Lucrative Three-Year Kit Deal
Thu 6th May 2010 | Sponsorship
Performance sportswear company Burrda has confirmed the signing of a three-year kit deal with Wolverhampton Wanderers, the largest in the Premier League club's 133-year history. Details of the...
Samsung Sponsor Swindon Town's 3rd Kit
Thu 6th May 2010 | Sponsorship
Football League One side Swindon Town have signed a one year sponsorship deal with Korean electronics giant Samsung. Samsung will sponsor the club’s third kit for the 2010/11 campaign, but will...
Shrewsbury Town Football Club Sell Stadium Naming Rights
Thu 6th May 2010 | Sponsorship
Football League Two club Shrewsbury Town has agreed a three-year stadium naming rights deal with local car dealership Greenhous. The deal also includes an extension of Greenhous' front-of-shirt...
Kidderminster Harriers land new sponsorship deal
Fri 30th Apr 2010 | Sponsorship
Kidderminster Harriers have signed a new shirt sponsorship deal with local IT firm OGL Computers. The new two-year deal worth £70,000 sees the welcome return of OGL, who sponsored the conference...
Accrington Stanley agree one year shirt sponsorship extension with Combined Stabilisation
Mon 26th Apr 2010 | Sponsorship
Accrington Stanley are delighted to announce that a one year extension to the shirt sponsorship deal has been agreed. The deal, which will continue to see Combined Stabilisation sponsor the front of...
Official airline for the England 2018 Bid announced
Mon 26th Apr 2010 | Sponsorship
British Airways has added its support to England's World Cup Bid by becoming the official airline of England 2018. The airline partnered with football hero and England 2018 ambassador Gary Lineker OBE...
Bundesliga top of the shirt sponsorship league
Fri 23rd Apr 2010 | Sponsorship
A report carried out by Italian sport business group Stage UP has revealed the Premier League is lagging behind the German League in the value of its member club’s shirt sponsorship value. In...
Clydesdale Bank commits to SPL until 2013
Tue 20th Apr 2010 | Sponsorship
The Scottish Premier League has announced an agreement with Clydesdale Bank to extend their title sponsorship of the league until the end of season 2012/13. The deal was approved unanimously at last...
Tombola to become as new Sunderland sponsor
Wed 14th Apr 2010 | Sponsorship
Sunderland AFC is delighted to announce a new partnership, which will see online gaming company tombola become the Club's official sponsor from June 1st 2010. Tombola has signed an initial two-year...
Coventry City sign new shirt sponsorship deal
Mon 29th Mar 2010 | Sponsorship
COVENTRY City has signed a three-year deal with premium express delivery company City Link who will become official club sponsors from the start of next season. The sponsorship deal - which will...
Sheffield United Signs Three-Year Deal With Molson Coors
Mon 29th Mar 2010 | Sponsorship
Sheffield United have announced Molson Coors, the Global Family Brewer, as a new partner of the Blades. Molson Coors, whose brand portfolio includes leading brands Carling, Coors Light, Grolsch and...
inspirepac sponsor vice presidents lounge at new Chesterfield stadium
Thu 25th Mar 2010 | Sponsorship
Chesterfield FC has signed a new sponsor for the b2net stadium, currently being developed at Whittington Moor, with the news that the vice-president's lounge will be known as the 'inspirepac lounge' ....
Morecambe Football Club has netted a new sponsorship deal.
Thu 25th Mar 2010 | Sponsorship
The club has sealed a new agreement with local car dealership Hargreaves Garages Chevrolet & Vauxhall, who will be promoting the Chevrolet arm of their business on the Shrimps'...
Doncaster Rovers FC Shirt Sponsorship Deal
Tue 23rd Mar 2010 | Sponsorship
Doncaster Rovers have announced that One Call Insurance will become the new Club Sponsor from the 2010/11 season, in a substantial three year sponsorship deal which will see the One Call Insurance...
Sunderland AFC consider selling naming rights to the Stadium of Light
Wed 17th Mar 2010 | Sponsorship
Chief executive Steve Walton has admitted that Sunderland could be interested in selling the naming rights to the Stadium of Light. With pre-tax losses of £26million last year, Walton conceded...
The Football League has agreed a new three-year title sponsorship with energy provider npower.
Wed 17th Mar 2010 | Sponsorship
From the beginning of the 2010/11 season, The League’s flagship competition will be titled ‘the npower Football League’ with its three divisions being titled ‘the npower...
Cup will bring cash, say business bosses - World Cup in 2018 would boost UK plc
Fri 12th Mar 2010 | Sponsorship
Businesses would benefit from a £3.2 billion cash bonanza and morale would be boosted with a World Cup in England in 2018, according to a major survey of bosses. The findings come in new...
188BET DERBY A SIGN OF GROWTH IN PREMIER LEAGUE APPEAL
Fri 12th Mar 2010 | Sponsorship
Saturday’s Lancashire derby between Bolton Wanderers and Wigan Athletic will also be a commercial derby with both sides sporting the same sponsor on their shirts, leading sports betting company,...
Crystal Palace fans sponsor club shirt
Fri 12th Mar 2010 | Sponsorship
Crystal Palace Football Club have teamed up with the Crystal Palace Supporters Trust launch the scheme in which supporters are asked to contribute £25 towards the sponsorship fund and the name...
Forest clinch shirt sponsorship deal
Fri 12th Mar 2010 | Sponsorship
Online bookmaker and gaming company Victor Chandler will continue to be Nottingham Forest Football Club’s official sponsor until 2012. The new two-year deal follows on from a successful first...
West Brom to feature 'Help Chile' on their shirts tonight.
Wed 10th Mar 2010 | Sponsorship
The Club will feature the logo 'Help Chile' on their shirts for tonight’s home clash with Sheffield Wednesday along with the British Red Cross' website address, redcross.org.uk , where donations...
NISSAN TO DRIVE SAINTS FORWARD
Tue 2nd Mar 2010 | Sponsorship
St Patrick's Athletic have today announced that Nissan will become the club's new main sponsor and the company's name will feature on the front of the players' jerseys for the 2010 season. "Nissan has...
Kasabian are away from home to launch the new England away shirt at Paris gig
Thu 25th Feb 2010 | Sponsorship
Kasabian have made history by becoming the first ever band to launch an England football shirt. The band revealed the new away shirt, tailored by Umbro, late last night in front of thousands of...
Burnley sign multi-million pound shirt sponsorship deal
Thu 18th Feb 2010 | Sponsorship
Burnley Football Club is delighted to announce a prestigious multi-million-pound shirt sponsorship deal with Fun88. The Chinese entertainment company, who operate a fully registered online casino and...
Match Officials Governing body seeks new partners
Wed 10th Feb 2010 | Sponsorship
The Professional Games Match Officials (PGMO), the body responsible for providing and managing all professional match officials in English football, is inviting organisations to become their new...
BT announced as official England 2018 bid partner
Fri 5th Feb 2010 | Sponsorship
England 2018, the organisation leading England's campaign to host the 2018 FIFA World Cup™, today announced BT as an Official Partner. This major new partnership will help England 2018 in its...
Doncaster Rovers FC Shirt Sponsorship Deal
Wed 27th Jan 2010 | Sponsorship
Championship football team Doncaster Rovers have announced that they will be seeking a new shirt sponsor from the 2010/11 season. Current shirt sponsor Wright Investments are currently in the third...
Carlsberg unveil £30m World Cup Campaign
Tue 26th Jan 2010 | Sponsorship
Carlsberg is to launch a £30m World Cup-themed marketing campaign that will become the beer brand’s biggest single marketing investment of the year. As the official beer of the England...
Sale of football team names to be blocked
Thu 21st Jan 2010 | Sponsorship
The Scottish Football Association is expected to block moves to sell the naming rights for football teams. The plan has been put forward by Stirling Albion supporters who say they have been in...
Puma revealed as NUFC kit supplier 2010/11
Wed 20th Jan 2010 | Sponsorship
PUMA is to be Newcastle United FC's official supplier and official licensee of replica merchandise from the 2010/2011 season. “We are very proud to have entered into a relationship with PUMA,"...
Birmingham City FC Sponsorship Deal
Tue 19th Jan 2010 | Sponsorship
Birmingham City Football Club have today completed a Club record signing off the pitch in an exclusive five year sponsorship deal with Xtep International Holdings Ltd. This sponsorship deal will see...
