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Football Sponsorship

 

Derby Counting On FX With TradeNext Partnership

Tue 29th Jul 2014 | Football Sponsorship

Derby County have linked up with global financial trading company TradeNext today. The two-season deal will see Indian-owned TradeNext and the Football League Championship club work together on a...

12BET Becomes Official Shirt Sponsor of Hull City

Thu 17th Jul 2014 | Football Sponsorship

12BET, the global sports betting brand, have confirmed their two-year sponsorship of Hull City Tigers. The sponsorship is the largest in the club’s 110-year history and will run until the end of...

City Establish Global Football Partnership With Nissan

Thu 17th Jul 2014 | Football Sponsorship

Nissan Motor Co. and City Football Group (CFG) today unveiled a global partnership which will see the Japanese car manufacturer become the Official Automotive Partner of City Football Group. The 5...

adidas Snap Up United For £750m

Tue 15th Jul 2014 | Football Sponsorship

adidas have signed a world record kit deal with Manchester United which will see the brand become the global Technical Sponsor and Official Licensing Partner of Manchester United for the next ten...

AFC Wimbledon Join Forces With Nerdfighters

Wed 9th Jul 2014 | Football Sponsorship

AFC Wimbledon have announced John Green and the Nerdfighting community as their new back of shorts sponsor for the 2014-15 season. The unique partnership was borne out of John Green’s admiration...

Spurs Take Off With Thomas Cook Sport

Wed 9th Jul 2014 | Football Sponsorship

Tottenham Hotspur have signed a new deal with Thomas Cook Sport to become the Official Supplier of all Team, Club and Supporter Travel. Having worked in partnership since 2007, the relationship sees...

Sunderland Agree Long-Term Partnership With Catering Specialists

Tue 8th Jul 2014 | Football Sponsorship

Sunderland AFC has signed a new four-year partnership with national foodservice company, Bidvest 3663. The catering service provider is part of the BFS Group, principal partner and shirt sponsor of...

Crystal Palace Sign Up Optimal Payments

Mon 7th Jul 2014 | Football Sponsorship

Crystal Palace will kick-off their second season in the Premier League with Optimal Payments Plc as their new shirt sponsor after agreeing a two year deal. Optimal Payments will use Palace and its...

Sports Direct Agree Oldham Athletic Stadium And Shirt Sponsorship

Thu 3rd Jul 2014 | Football Sponsorship

Sports Direct has today agreed a landmark sponsorship deal with League One side Oldham Athletic. The partnership will see Boundary Park renamed to SportsDirect.com Park. Additionally the brand will be...

Sunderland Extend adidas Partnership

Fri 27th Jun 2014 | Football Sponsorship

Sunderland AFC has signed a new long term partnership with global sportswear giant adidas. The Black Cats initially became part of the adidas stable in 2012. The new deal will see the brand continue...

Danske Bank Signs NI Football League Extension

Thu 26th Jun 2014 | Football Sponsorship

The NI Football League have announced that Danske Bank have signed an extension to their sponsorship of the Premiership taking their partnership into a third season. Andrew Johnston, NI Football...

Marathonbet Become West Ham United's New Betting Partner

Thu 19th Jun 2014 | Football Sponsorship

West Ham United has announced a partnership with Marathonbet, which will see the bookmaker become the Club's new Betting Partner. This long term partnership runs from the beginning of the 2014/15...

Goldenway Extend Swansea Sponsorship

Wed 18th Jun 2014 | Football Sponsorship

Swansea City has agreed a two-year extension with Goldenway Global Group as the club’s main sponsor. This sponsorship is the largest agreement in the club’s 102-year history and will run...

City, Arsenal & Liverpool In PruHealth

Wed 18th Jun 2014 | Football Sponsorship

PruHealth and PruProtect, the health and life insurers, have signed three year agreements with a trio of top flight Barclays Premier League football clubs, in order to raise awareness of its healthy...

Sunderland Lighting The Way To New Partnership

Fri 13th Jun 2014 | Football Sponsorship

Sunderland AFC has completed a hat-trick of partnerships in a week, after announcing a two-year deal with Thorn Lighting Ltd. The two-year agreement with Thorn Lighting Ltd, which supplies high...

Bidvest Continue Sunderland Principal Partnership

Wed 4th Jun 2014 | Football Sponsorship

Sunderland AFC and BFS Group have today announced that the club’s principal partnership with Bidvest is to continue. BFS Group is the main UK operation of Bidvest Foodservice, the largest global...

Football Conference Begins Search For New Title Sponsor

Wed 21st May 2014 | Football Sponsorship

The Football Conference has appointed Sport Collective to help redefine its entire commercial partner programme and to help source a new title sponsor. The current title sponsor deal with Skrill is...

Arsenal and Citroen sign new three-year agreement

Wed 14th May 2014 | Football Sponsorship

Citroën has signed a new three-year partnership agreement with Arsenal Football Club. The new contract means that Citroën will continue in its role as the club’s Official Automotive...

Pro-Vision CCTV Stand Firm With Shrewsbury Town

Thu 1st May 2014 | Football Sponsorship

Pro-Vision are set to continue their sponsorship arrangement with Shrewsbury Town Football Club. Despite the disappointing results this season, Pro-Vision in partnership with Samsung, have agreed to...

Sondico Adds Sheffield Wednesday To Portfolio

Thu 1st May 2014 | Football Sponsorship

Sheffield Wednesday has announced a brand new partnership with sporting kit manufacturer Sondico, a brand of Sports Direct. Sondico will provide the Owls’ first team, development squad and...

Sondico Sign Carlisle United On Three Year Deal

Wed 30th Apr 2014 | Football Sponsorship

Sondico, a brand of Sports Direct, has today been announced as the new kit manufacturer of Carlisle United. The football brand take over from FILA whose current deal will run until the end of the...

Rangers Sign 32Red Shirt Sponsorship Deal

Tue 15th Apr 2014 | Football Sponsorship

Online casino 32Red have been announced as the new shirt sponsor of Rangers Football Club. 32Red will sponsor Rangers for the next three seasons starting from July 2014. On announcing the deal Ed...

Sheffield United and MBUZZ sign landmark deal

Fri 11th Apr 2014 | Football Sponsorship

This Sunday, Sheffield United’s FA Cup Campaign will be supported by their new sponsor MBUZZ, the leading Saudi technology, media & telecoms group. Thanks to a deal brokered by Sports...

The NI Football League hold first Sponsors and Partners Forum

Fri 11th Apr 2014 | Football Sponsorship

The NI Football League has held its first Sponsors and Partners Forum giving each of their stakeholders the opportunity to promote what they do as a business and to explore the various ways that they...

Nissan Line Up For UEFA Champions League Action

Mon 7th Apr 2014 | Football Sponsorship

UEFA have announced that Japanese car manufacturer Nissan Motor Co., Ltd is to become an Official Partner of the UEFA Champions League for the period between 2014/15 and 2017/18. The deal will see...

Manchester City get to grips with TRX partnership

Mon 7th Apr 2014 | Football Sponsorship

Manchester City Football Club have announced a new partnership with TRX, the world leader in functional training and the company responsible for pioneering the TRX Suspension Trainer® and...

Manchester United strikes sponsorship deal with South Korean food firm Ottogi

Fri 4th Apr 2014 | Football Sponsorship

Manchester United Football Club has today announced a multi-year sponsorship with leading Korean company Ottogi to become an Official Partner of the Club in South Korea. The famous Manchester United...

Manchester United Launches Sponsorship with EuroFood

Tue 1st Apr 2014 | Football Sponsorship

Manchester United has announced a multi-year sponsorship with leading Thai company European Food Public Company Ltd (EuroFood) to become the Club’s Official Confectionery Partner in Cambodia,...

Chang Extend Everton Sponsorship

Thu 20th Mar 2014 | Football Sponsorship

Everton has today confirmed an extension to its shirt sponsorship with Chang in a deal that could be worth in excess of £16 million - the most lucrative in the Club's 136-year history. Everton...

Stamford Secure New Stadium Sponsor

Thu 20th Mar 2014 | Football Sponsorship

Stamford AFC have secured Zeeco Europe Ltd as stadium sponsors at their new Borderville ground. Zeeco have agreed an initial two-year deal with the Daniels which has been hailed as a truly exciting...

QPR Pen Five-Year Partnership With Nike

Wed 19th Mar 2014 | Football Sponsorship

Queens Park Rangers have announced a new five-year kit deal with Nike Inc, which sees the world’s leading sports brand unveiled as their new technical partner from the start of next season....

Stoke & adidas to end kit partnership

Tue 18th Mar 2014 | Football Sponsorship

Stoke City have confirmed their association with current kit provider adidas will come to an end at the conclusion of the 2013/14 Premier League season. adidas have been the Club’s kit provider...

Mira Showers renews Cheltenham Town sponsorship

Tue 18th Mar 2014 | Football Sponsorship

Cheltenham Town Football Club and Mira Showers have confirmed a two year extension of the current club sponsorship deal and partnership. Cheltenham Town Football Club and Mira Showers have confirmed a...

Carlsberg And Stoke City Extend Beer Partnership

Mon 10th Mar 2014 | Football Sponsorship

Carlsberg UK and Stoke City FC have extended a deal which sees Carlsberg remain as the club’s Official Beer Partner until 2017. The deal, which is a two year extension on an agreement that had a...

Manchester City Partner With iON Cameras

Wed 26th Feb 2014 | Football Sponsorship

Manchester City Football Club have announce a new partnership with iON Cameras. The deal will see the brand become City's Official Global Sports Action Camera Partner. Over the course of the...

Aviva Kicks Off A Weekend Of Sport For Charity Partner

Thu 20th Feb 2014 | Football Sponsorship

Aviva, is handing over its sponsorships to charity for a 48 hour fundraising push. This weekend, Aviva is using its shirt sponsorship of Norwich City FC (NCFC) plus branding at all 12 Aviva...

Football League First For Rotherham United

Thu 13th Feb 2014 | Football Sponsorship

Rotherham United have entered a new partnership with Rotherham Metropolitan Borough Council and credit unions Rothersave and Laser. The agreement will see the Millers break new ground in helping...

AIA Extend Spurs Sponsorship

Thu 13th Feb 2014 | Football Sponsorship

Tottenham Hotspur have today announced that AIA Group Limited (AIA), will become the club’s new principal global partner from season 2014/2015. The news follows on from the success of their...

Budweiser Ends Its FA Cup Association

Mon 10th Feb 2014 | Football Sponsorship

The Football Association have confirmed that Budweiser will end its sponsorship of the FA Cup at the end of the season. In a statement released on Friday, the FA announced it is seeking a new lead...

Papa John's Announce Newcastle United Sponsorship

Thu 6th Feb 2014 | Football Sponsorship

The Toon Army can look forward to matchday meals following the news that pizza chain, Papa John’s are to become the Official Pizza Partner of Newcastle United for the rest of the season. The...

Bristol Academy Reveal DAS As New Sponsor

Wed 5th Feb 2014 | Football Sponsorship

The ‘Vixens’, Bristol Academy Women’s Football Club, have announced a new sponsorship deal which sees Bristol-based legal expenses insurer, DAS UK become the club’s main...

Skrill Ends Football Conference Sponsorship

Tue 4th Feb 2014 | Football Sponsorship

The Football Conference and Skrill have mutually decided that the current title sponsorship by Skrill will not continue beyond the end of this current season. Skrill, who replaced Blue Square as title...

Fan Power Boosted By Co-Operative Energy Partnership

Fri 31st Jan 2014 | Football Sponsorship

Co-operative Energy is set to harness the power of sports fans with the announcement of a major new sponsorship agreement with Supporters Direct. Co-operative Energy is to become the Official Energy...

Swiss Watchmaker Kicks Off Global Partnership With Arsenal

Thu 30th Jan 2014 | Football Sponsorship

Arsenal Football Club have announced Swiss watchmaker Jeanrichard as a global partner as well as Official Watch Partner. Jeanrichard has signed a long-term partnership agreement which provides...

Vauxhall Becomes Official Liverpool FC Automotive Partner

Fri 24th Jan 2014 | Football Sponsorship

Vauxhall Motors will add to its UK football sponsorship portfolio by becoming the Official Automotive Partner of Liverpool Football Club. The deal will run through to the end of the 2015-16 season and...

Zoopla sponsorship dispute with West Bromwich Albion: What options are available to clubs and sponsors?

Thu 23rd Jan 2014 | Football Sponsorship

Property website Zoopla has announced that it is to end its sponsorship of West Bromwich Albion FC at the end of the current season. The announcement is the culmination of an on-going dispute between...

EA Sports Sign Long Term Match Official Partnership

Tue 21st Jan 2014 | Football Sponsorship

Electronic Arts Inc. has signed a long-term agreement with Professional Game Match Officials Limited (PGMOL) that will see EA SPORTS™ become the new Principal Partner for PGMOL up until the end...

NI Football League Cup Sponsor Announced

Mon 20th Jan 2014 | Football Sponsorship

The NI Football League have announced Wasp Solutions as the new title sponsor of the League Cup. The Belfast based software and web development company will also provide an innovative League...

FIFA And Visa Extend Relationship Until 2022

Tue 14th Jan 2014 | Football Sponsorship

FIFA and Visa have today announced the extension of their relationship until 2022. As a top-level FIFA Partner, this extension secures Visa's global marketing rights and product category exclusivity...

Birmingham City In The Money With Ukash

Mon 13th Jan 2014 | Football Sponsorship

Birmingham City FC have today announced a new partnership with Ukash, the leading online cash payment provider. The link-up will allow Blues fans, who do not have access to credit or debit cards, the...

Manchester United and Aperol Announce Sponsorship

Fri 10th Jan 2014 | Football Sponsorship

Manchester United Football Club have announced a multi-season sponsorship agreement with international spirits brand Aperol, to become the club’s official global spirits partner. The deal, which...

Best Selling Author Sponsors AFC Wimbledon

Tue 7th Jan 2014 | Football Sponsorship

AFC Wimbledon have announced a unique sponsorship deal with New York Times Bestselling author, John Green. John, who is a fan of English football and has great admiration for AFC Wimbledon, said,...

Arsenal And Emirates Most Recognised Sponsorship

Mon 9th Dec 2013 | Football Sponsorship

Emirates’ sponsorship of Arsenal FC is the most recognised amongst sports fans in the UK, a new study finds. New findings from Repucom’s Sponsorlink study has found that amongst people...

Stockport County Raising The Roof

Wed 4th Dec 2013 | Football Sponsorship

Stockport County FC are holding a unique corporate prize draw for UK businesses with a high-profile promotional opportunity as the headline prize. The club are taking advantage of their unique...

The FA and Mars Renew Partnership

Tue 3rd Dec 2013 | Football Sponsorship

The FA and Mars Chocolate UK have renewed their partnership for another four-year term, The deal sees Mars continue their role as Official Supporters of the England Team and remain as Official...

Manchester United Strike Banif Bank Deal

Mon 25th Nov 2013 | Football Sponsorship

Manchester United has announced a financial services agreement with Maltese commercial bank, Banif Bank (Malta) plc. The four-year agreement will see Banif Bank produce and market the official...

TradePoint And Football League Hammer Out New Deal

Thu 21st Nov 2013 | Football Sponsorship

TradePoint, the 'trade' brand of the UK's largest home improvement retailer B&Q, has become the first ever Official Trade Supplier to The Football League in a brand new partnership. The new...

Sheffield Wednesday Make Pukka Deal

Thu 14th Nov 2013 | Football Sponsorship

Sheffield Wednesday have announced a new partnership with leading pie brand Pukka Pies. The deal sees Britain’s biggest pie provider become the sole supplier at Hillsborough after signing a deal...

Manchester United Cleans Up With Unilever Partnership

Mon 4th Nov 2013 | Football Sponsorship

Unilever and Manchester United have today announced the signing of a three-year regional partnership in South East Asia. The new agreement will see Unilever become the club's Official Personal Care...

FIFA Offer Regional Sponsorship Opportunities For World Cup

Tue 29th Oct 2013 | Football Sponsorship

For the first time ever FIFA will offer companies the opportunity to purchase regional sponsorship packages for the 2018 and 2022 FIFA World Cups™. Speaking at the post-LOC board meeting media...

Arsenal Welcome BT Sport To Club As Official Partner

Wed 9th Oct 2013 | Football Sponsorship

Arsenal Football Club have today welcomed BT Sport as an Official Partner. The new partnership enables the Barclays Premier League broadcaster to promote its extensive offering of live football...

IRN-BRU Renews SPFL Sponsorship

Fri 4th Oct 2013 | Football Sponsorship

The Scottish Professional Football League (SPFL) have agreed an extended sponsorship deal with IRN-BRU that will see it become the Official Soft Drink of the SPFL. The agreement between A.G. Barr and...

Sunderland Takes Off With South African Airways

Thu 3rd Oct 2013 | Football Sponsorship

Sunderland AFC have announced a new partnership with South African Airways. The partnership sees the carrier, the largest airline of South Africa, become the club’s Official Southern African...

Accrington Stanley Revamp Commercial Operations

Tue 1st Oct 2013 | Football Sponsorship

Accrington Stanley have announced a major revamp to their commercial operation, with a two person team taking charge of all commercial aspects at the Store First Stadium from this week. Faye Smithson...

Irish FA Extend Coca-Cola Partnership

Tue 1st Oct 2013 | Football Sponsorship

The Irish FA have announce a one year extension to their long standing affiliation with official drinks provider Coca-Cola HBC Northern Ireland. Irish FA Head of Marketing and Communications, Geoff...

Arsenal Welcomes Gatorade In Long-term Deal

Thu 26th Sep 2013 | Football Sponsorship

Arsenal Football Club have announced Gatorade as its Official Sports Drink and Sports Nutrition partner after agreeing to a three-year global partnership. The deal will see the Gunners’...

Manchester United Increase Banking Partners

Wed 18th Sep 2013 | Football Sponsorship

Manchester United have signed two new regional sponsorship agreements with Commercial Bank of Qatar and Emirates NBD Bank. The two prominent banking organisations have signed five year deals that will...

Ross County agree five-year sponsorship extension with Stanley CRC Evans Offshore

Tue 17th Sep 2013 | Football Sponsorship

Ross County have announced a new 5 year deal with shirt sponsors Stanley CRC Evans Offshore that will extend the partnership with the oil and gas pipeline giants through to 2018. Whilst the financial...

Manchester United and Manda Fermentation Co announce sponsorship agreement

Fri 13th Sep 2013 | Football Sponsorship

Manchester United Football Club has announced a five-year sponsorship agreement with Manda Fermentation Co, Japan. This ground-breaking agreement will see Manda become the Club’s first Official...

Sunderland Sign Groundbreaking Partnership With Tanzania

Thu 12th Sep 2013 | Football Sponsorship

Sunderland AFC continues to strengthen its links with the African continent and Tanzania in particular, following the signing of a ground-breaking business partnership, which sees the country become...

Manchester United Strengthen Banking Partnerships

Mon 9th Sep 2013 | Football Sponsorship

Manchester United and MBNA have today announced the continuation of their winning UK partnership, extending the Club's agreement with the credit card issuer for a further three years. As the...

Aldershot Stadium Sponsors Create Electric Atmosphere

Mon 9th Sep 2013 | Football Sponsorship

Aldershot Town Football Club have confirmed Electrical Services Southern Ltd as the new sponsors of The Recreation Ground. For the next three years, The Shots will play their home games at the...

BragBet and FAI Announce Partnership Deal

Fri 6th Sep 2013 | Football Sponsorship

BragBet and the Football Association of Ireland have announced a partnership, which will see BragBet, the Irish online betting and social networking company, become the official betting partner to the...

Sunderland reveal partnership with NIP+MAN

Fri 6th Sep 2013 | Football Sponsorship

Sunderland AFC has formed a partnership with NIP+MAN, in an agreement which sees the brand become the official male grooming partner of the Barclays Premier League club. Launched in May 2013, NIP+MAN...

Aston Villa announce partnership with Turkish Airlines

Fri 6th Sep 2013 | Football Sponsorship

Aston Villa have announced Turkish Airlines as their Official Airlines Partner for the 2013-14 season. A leading global player in commercial aviation and now the fourth largest carrier of passengers...

Celtic announce Phoenix Honda as new official vehicle sponsor

Thu 5th Sep 2013 | Football Sponsorship

Celtic have announced Phoenix Honda as the Club’s new official vehicle sponsor for the forthcoming season. Phoenix have an established relationship with the Club, having partnered with Celtic at...

Ask Insight Renews Huddersfield Town Partnership

Thu 29th Aug 2013 | Football Sponsorship

Huddersfield Town has renewed its partnership with locally based Ask Insight following a successful first year. During the first year of the partnership Ask Insight produced a comprehensive online fan...

Crystal Palace On Time With Holler Watches

Thu 29th Aug 2013 | Football Sponsorship

Crystal Palace have announced Holler Watches as its ‘official timing partner’ for the 2013/14 season. The initial one-year partnership will see Holler promote their brand at Selhurst Park...

Manchester United Drives Away With Federal Tyres Partnership

Wed 28th Aug 2013 | Football Sponsorship

Manchester United has today announced a sponsorship agreement with Federal Corporation, one of Taiwan’s leading tyre manufactures. During a launch event in Russia, one of Federal’s key...

Huddersfield Town Benefit Directly From Extension

Wed 28th Aug 2013 | Football Sponsorship

Direct Voice & Data will continue as Huddersfield Town’s Official Telecoms and Audio Visual Provider throughout the 2013/14 season after signing a partnership extension during August. As...

Manchester City Renew Heineken (UK) Partnership

Wed 28th Aug 2013 | Football Sponsorship

Manchester City Football Club Have renewed its long-standing partnership with Heineken (UK) which will continue to serve as the club’s Official UK Beer Partner on match days and during summer...

Foxes Sink Their Teeth Into New Pukka Deal

Tue 27th Aug 2013 | Football Sponsorship

Leicester City Football Club have renewed its long-standing partnership with Leicestershire-based company Pukka Pies. Pukka Pies, which celebrates its 50th anniversary this year, has been providing...

Aldershot Build Bridges With New Shirt Sponsor

Tue 27th Aug 2013 | Football Sponsorship

Bridges Estate Agents will become Aldershot Town FC’s new shirt sponsors on a three-year deal. Tony Raffermati and Carlo Stocchetti, joint owners of Bridges Estate Agents, said: “As fans...

Paddy Power Joins Arsenal As Official Territory Betting

Thu 22nd Aug 2013 | Football Sponsorship

Arsenal Football Club have today welcomed Paddy Power as its Official Betting Partner in the UK, Ireland and Italy. The Irish betting company has signed a three-year agreement with the Gunners which...

AFC Wimbledon Maintain Korean Connection

Thu 22nd Aug 2013 | Football Sponsorship

Nongshim, Korea Foods and AFC Wimbledon have announced the continuation of their sponsorship agreement for the 2013/14 season for the Nongshim Stand at the Cherry Red Records Stadium. The agreement...

Everton extend EA Sports Deal

Mon 19th Aug 2013 | Football Sponsorship

Everton FC have become the latest football club to sign a deal with gaming giant EA Sports. The club's Goodison Park stadium will make its debut in FIFA 14 as part of the new two-year deal which sees...

Manchester City Unveiled As BT Sport’s First Club Partnership

Fri 16th Aug 2013 | Football Sponsorship

On the eve of the new 2013/14 season, Manchester City Football Club has announced it has teamed up with the Barclays Premier League’s newest rights holder, BT Sport. The three-year deal, which...

Arsenal Welcomes Bodog as Official Partner

Fri 16th Aug 2013 | Football Sponsorship

Following a successful 2013 pre-season tour to Indonesia, Vietnam and Japan, Arsenal welcomes Bodog as its Official Asian Betting Partner in a three year, multi-million pound deal. The partnership...

Barclays Launches New Barclays Premier League Sponsorship Campaign

Thu 15th Aug 2013 | Football Sponsorship

Barclays has today announced a new integrated campaign for its activation of the Barclays Premier League. It will launch on Friday 16 th August before the new Barclays Premier League season kicks-off...

Manchester City Back 188Bet For Success In New Club Partnership

Thu 15th Aug 2013 | Football Sponsorship

On the eve of a new Premier League campaign, Manchester City Football Club has teamed up with 188BET in a new club partnership. The two year deal will see the global online gaming company become the...

West Bromwich Albion Announces TLC88 As Club Sponsor

Thu 15th Aug 2013 | Football Sponsorship

TLC88, the leading online gaming operator has announced that it has signed a sponsorship deal with another leading Premier League football club, West Bromwich Albion FC. West Bromwich Football Club is...

Manchester United and Bulova Announce Global Partnership

Wed 14th Aug 2013 | Football Sponsorship

Manchester United and prestigious global watchmaker, Bulova have today announced a three year sponsorship agreement to become the Club’s Official Timekeeper and Global Partner. Established in...

Aston Villa Raises A Glass To Carlsberg Partnership

Mon 12th Aug 2013 | Football Sponsorship

Aston Villa has announced a new partnership with Carlsberg, one of the largest beer brands in the world and the Official Beer of the Barclays Premier League. Carlsberg’s association as...

Manchester United Partner With afb

Thu 8th Aug 2013 | Football Sponsorship

Manchester United has announced its 12th financial services agreement, with African consumer finance company afb. The five-year agreement will see afb produce and market the official Manchester United...

Vauxhall Completes Partnership Extension With FAW

Wed 7th Aug 2013 | Football Sponsorship

The Football Association of Wales (FAW) has announced a four-year sponsorship extension with Vauxhall Motors that will see the British vehicle manufacturer maintain its position as Official Partner to...

Sky Sports Extends Sponsorship of Football Commentary on Absolute Radio

Wed 7th Aug 2013 | Football Sponsorship

Following on from a hugely successful three season sponsorship of Absolute Radio’s Rock N Roll Football, Sky Sports has extended its partnership for a further 12 months with the aim of...

OneCom Rings In For Portsmouth Sponsorship Deal

Wed 7th Aug 2013 | Football Sponsorship

Portsmouth Football Club has rung the changes in a deal with a mobile phone provider that will see tens of thousands of pounds poured into the club. Whiteley-based telecommunications firm OneCom has...

Vauxhall and Irish FA Agree Four-Year Sponsorship Extension

Tue 6th Aug 2013 | Football Sponsorship

The Irish Football Association has announced a four-year sponsorship extension with Vauxhall Motors that will see the British vehicle manufacturer maintain its position as Lead Partner to the Northern...

Liverpool announce EA SPORTS as Official Football Video Gaming Partner

Fri 2nd Aug 2013 | Football Sponsorship

Liverpool Football Club has announced a new three-year partnership with Electronic Arts Inc that will make EA SPORTS the club's official football video gaming partner from the start of the 2013-14...

Nottingham Forest announce one-year sponsorship agreement

Thu 1st Aug 2013 | Football Sponsorship

Nottingham Forest have announced a lucrative one-year sponsorship agreement with club owner Fawaz Al Hasawi's company Fawaz International Refrigeration & Air Conditioning Company. ’Founded...

Manchester United and PepsiCo announce multi-year regional sponsorship agreement in Asia-Pacific

Wed 31st Jul 2013 | Football Sponsorship

Manchester United Football Club (NYSE:MANU) and PepsiCo (NYSE: PEP) today announced a multi-year regional sponsorship agreement in Asia-Pacific. Under terms of the agreement, PepsiCo will become the...

Newcastle United sign betting partnership

Tue 30th Jul 2013 | Football Sponsorship

Newcastle United have announced a major partnership with newly-launched global online gaming brand 138.com . To complement their ever-growing sports portfolio, leading global Asian-facing online...

Manchester City Announce Online Trading Partner

Mon 29th Jul 2013 | Football Sponsorship

Manchester City Football Club have announced a new partnership with GAIN Capital Holding Inc. The deal will see the global provider of online trading services become City’s Official Online...

Pukka Pies Cut Exclusive Deal with The Blades

Mon 29th Jul 2013 | Football Sponsorship

Sheffield United have struck a tasty new partnership with Pukka Pies. Britain’s leading branded pie manufacturer has signed an agreement with League One side Sheffield United which sees the food...

Liverpool announce charity partners in Melbourne, Jakarta and Bangkok

Mon 29th Jul 2013 | Football Sponsorship

Liverpool are preparing for the new season by touring Asia and Australia this pre-season, but the Reds will also make a more telling and long-term contribution once the 2013/14 Barclays Premier League...

Manchester City Signs Hays In Global Recruitment Partnership

Thu 25th Jul 2013 | Football Sponsorship

Manchester City Football Club have penned a new partnership with Hays, the recruitment company to become the olub’s Official Recruitment Partner. Under the deal, HAYS will be activating its...

Arsenal Welcome Sterling Bank As New Partner

Wed 24th Jul 2013 | Football Sponsorship

Arsenal Football Club have announced a new partnership with Sterling Bank to issue co-branded debit cards in Nigeria. The three year partnership, the first financial agreement of its kind for Arsenal...

Oldham Athletic Secure Two Major Sponsorship Deals

Tue 23rd Jul 2013 | Football Sponsorship

Oldham Athletic have secured two major sponsorship deals today as they build up to the new season. George Hill Timber and Building Supplies will become new title sponsor of the Main Stand at Boundary...

Game On As EA Sports Renew Man City Partnership

Tue 23rd Jul 2013 | Football Sponsorship

Manchester City Football Club have renewed its award-winning* partnership with global video games company, Electronic Arts Inc (EA Sports) as the club’s official gaming partner. The three-year...

Vauxhall Motors On With Scottish FA Sponsorship Extension

Tue 23rd Jul 2013 | Football Sponsorship

The Scottish Football Association have announced a four-year sponsorship extension with Vauxhall Motors, which will see the car brand maintain its position as Lead Partner to the Scotland National...

Sky Bet on Football League Sponsorship

Fri 19th Jul 2013 | Football Sponsorship

Sky Bet will become the new title sponsor of The Football League in a new five-year agreement. Taking over from npower, who ended their three year sponsorship this summer, will see the Football...

PlayStation Schools’ Cup Provides a Boost for Grassroots Football

Wed 17th Jul 2013 | Football Sponsorship

Sony Computer Entertainment UK has announced a partnership with the English Schools’ Football Association (ESFA) to create the PlayStation® Schools’ Cup. The grassroots programme will...

Cardiff City Sign Landmark Partnership

Mon 15th Jul 2013 | Football Sponsorship

The Welsh Government has agreed a sponsorship package, worth over one hundred thousand pounds with Cardiff City for their first season in the Premier League to promote Wales to a worldwide audience....

Carlsberg Celebrate 21 Years of Liverpool Sponsorship

Fri 12th Jul 2013 | Football Sponsorship

Liverpool and Carlsberg are celebrating their partnership of 21 years by announcing a three-year extension to their sponsorship. Already the longest-serving partnership of any Barclays Premier League...

Manchester City Energised By New Asian Partnership

Thu 11th Jul 2013 | Football Sponsorship

Manchester City have extended its ties in Asia announcing a new partnership with Thailand’s leading car battery brand, GS Battery. Building on recent commercial successes in the region, the deal...

Manchester United Takes Off With Russian Airline Partnership

Mon 8th Jul 2013 | Football Sponsorship

Manchester United has today announced a five-year partnership with Aeroflot. The Moscow-based international airline will become the club’s Official Carrier. The partnership marks the...

Marathonbet Becomes Fulham’s Main Team Sponsor

Thu 4th Jul 2013 | Football Sponsorship

Fulham Football Club have welcomed Marathonbet as its Main Team Sponsor. The deal, which is the biggest in the club’s history, will see the Marathonbet logo displayed on the playing shirts worn...

Manchester City Sign First Regional Partnership in Thailand

Wed 3rd Jul 2013 | Football Sponsorship

Manchester City Football Club have announced its first ever regional partnership in Thailand, by teaming up with est Cola. The new two year partnership will see est Cola become the club’s...

Manchester United Signs Sponsorship with True, Thailand

Tue 2nd Jul 2013 | Football Sponsorship

Premier League Champions, Manchester United have announced a regional partnership with one of Thailand’s leading telecommunications companies, True Corporation Plc. The three year agreement will...

Swansea Sign Record Sponsorship Deal

Fri 28th Jun 2013 | Football Sponsorship

Swansea City has agreed its largest sponsorship deal in the club’s 101-year history with GWFX. GWFX is one of the core brands under the fast growing global financial services provider Goldenway....

Unity Trust Bank Scores A Win With FC United of Manchester

Thu 27th Jun 2013 | Football Sponsorship

Unity Trust Bank, the specialist bank for the social economy sector, is set to provide banking services to FC United, the community owned football club based in Manchester. The bank is providing FC...

Millwall Gives Headline Sponsorship To Cancer Charity

Thu 27th Jun 2013 | Football Sponsorship

National charity, Prostate Cancer UK will become headline sponsor of Millwall Football Club for the forthcoming season (2013/14). The adopted charity of the Football League in 2012/13, the Prostate...

Oldham's Money Back Sponsorship Offer

Tue 25th Jun 2013 | Football Sponsorship

Oldham Athletic are seeking a training kit / warm up kit partner for the upcoming season, however it’s a sponsorship with a twist. Should Latics win promotion to the Championship this season,...

Chelsea And Adidas Announce Extension Of Global Partnership

Fri 21st Jun 2013 | Football Sponsorship

Chelsea Football Club and adidas have announced an extension to their global partnership. In what is their biggest deal to date, Chelsea FC has signed with adidas which will see the sports brand...

Birmingham City announce E-cigarette brand Nicolites as 2013/14 shirt sponsor

Fri 14th Jun 2013 | Football Sponsorship

Birmingham City have announced leading electronic cigarette company Nicolites as their new principal partner for the 2013/14 season. As part of the major sponsorship agreement, the Birmingham-based...

Aston Villa announce Dafabet as Official Main Club Sponsor

Thu 13th Jun 2013 | Football Sponsorship

Aston Villa have announced Dafabet as their Official Main Club Sponsor having entered into a two-year agreement. A leading Asian online betting website, Dafabet has grown rapidly over the past 18...

Manchester City Moves Up A Gear With Daihatsu Partnership

Wed 12th Jun 2013 | Football Sponsorship

Manchester City Football Club has announced a new partnership with Daihatsu. The deal will see the manufacturer in Japan become the Club’s Official Automotive Partner in Indonesia next season....

Watford Rolls The Dice With Online Casino Partnership

Fri 7th Jun 2013 | Football Sponsorship

138.com have been revealed as principal sponsors of Watford Football Club on a three-year-deal which will take them up until the 2015/16 football season. The deal will see 138.com, the Online Casino...

Fulham Signs Saka Natural Mineral Water Partnership

Fri 7th Jun 2013 | Football Sponsorship

Saka Natural Mineral Water UK has signed a two-year partnership to be Fulham Football Club’s Official Water Supplier for the 2013/14 and 2014/15 seasons. The deal will see Saka Water provided to...

Blackthorn Takes On Bristol’s Football Clubs

Fri 7th Jun 2013 | Football Sponsorship

Bristol’s two main professional football clubs were given a boost after South West Cider brand, Blackthorn, announced a renewal of its sponsorship agreements with each club. The partnerships...

Oldham Athletic Sign Partnership With O2 Business

Thu 30th May 2013 | Football Sponsorship

Oldham Athletic Football Club have agreed a new partnership with telecommunications giants O2 Business. The partnership will see the current Sponsor’s Suite re-named and re-branded in time for...

Bolton Wanderers Sign Sponsorship Deal With QuickQuid

Wed 29th May 2013 | Football Sponsorship

Bolton Wanderers FC have agreed a two year sponsorship deal with QuickQuid, the online cash advance provider as their new principal sponsor. As part of the deal, the QuickQuid logo will feature on the...

Rochdale Secure New Kit Sponsorship Deals

Tue 28th May 2013 | Football Sponsorship

Crown Oil have been revealed as Rochdale AFC’s new Front of Shirt Sponsors for the 2013/2014 season. The club have also secured a back of shirt and short sponsor for the forthcoming season, with...

Sunderland Reveal BFS Group Limited As Principal Sponsor

Tue 28th May 2013 | Football Sponsorship

Sunderland AFC has announced that BFS Group Limited will become the club’s new principal partner from season 2013-14. BFS Group is the main UK operation of The Bidvest Group Limited, which is...

Budweiser Launch Non-League Coaching Scheme

Mon 20th May 2013 | Football Sponsorship

Budweiser have today announced a new programme to help non-league coaches improve their skills by learning from some of the biggest names in UK football. The new initiative, called ‘Budweiser...

Vauxhall Agree 4 Year Extension To England Team Sponsorship

Thu 16th May 2013 | Football Sponsorship

The FA has agreed a new four-year extension as lead partner for all 24 England teams with vehicle manufacturer Vauxhall Motors. The current Vauxhall agreement expires in July 2014 and the new...

Reading Extend Waitrose Deal

Thu 9th May 2013 | Football Sponsorship

Reading Football club have reached an agreement with Waitrose to extend its sponsorship of the club until the end of the 2014/15 season. The supermarket has sponsored the Reading since 2008 and...

Pure Signs New Shrewsbury Town Sponsorship Deal

Wed 8th May 2013 | Football Sponsorship

Shropshire telecoms specialist, Pure Telecom have formed a new partnership with Shrewsbury Town Football Club. The Shrewsbury based company have agreed to sponsor the dug-outs at the Greenhous Meadow...

West Ham Sign Lucrative Partnership Deal With Adidas

Tue 7th May 2013 | Football Sponsorship

West Ham United have agreed a lucrative commercial partnership with global sportswear giant adidas to become the Club's Official Technical Supplier from 1 June 2013. The agreement will see adidas...

Arsenal Welcome Imperial Bank As New Partner

Thu 2nd May 2013 | Football Sponsorship

Arsenal Football Club has announced a partnership with Imperial Bank to issue co-branded debit cards throughout Kenya and Uganda. The three year partnership is the first major international financial...

Portsmouth Sign Sondico Kit Deal

Tue 30th Apr 2013 | Football Sponsorship

Portsmouth fans and staff joined together with representatives from Pompey Supporters’ Trust as new replica kit partner Sondico presented a cheque for £10,000 on the Fratton Park pitch....

Franz Beckenbauer Kicks Off Gazprom’s ‘Football for Friendship’ Campaign

Fri 26th Apr 2013 | Football Sponsorship

Russian gas major Gazprom, official Partner of the UEFA Champions League, has launched an international social project called “Football for Friendship”. The project is supported by one of...

Jack Wolfskin Signs Sponsorship Deal With Fulham FC

Thu 18th Apr 2013 | Football Sponsorship

Fulham Football Club have announced that Jack Wolfskin will continue its sponsorship for the next two seasons in a deal which will see them as the Club’s Official Outdoor Equipment Partner until...

Manchester City’s Global Appeal Grows With New Commercial Partnership

Tue 16th Apr 2013 | Football Sponsorship

Manchester City Football Club has today announced a new partnership with Extra Joss that will see the popular energy drink become the Club’s exclusive energy drinks partner in Indonesia and...

Whathouse.co.uk Signs as Wolverhampton Wanderers Main Sponsor

Wed 10th Apr 2013 | Football Sponsorship

Whathouse.co.uk has agreed a potential seven-figure, two-year main sponsorship agreement with Wolverhampton Wanderers FC, effective from June 2013. The whathouse.co.uk and What House? branding will...

Barclays Launches Chinese Language Perimeter Advertising Boards

Tue 9th Apr 2013 | Football Sponsorship

Barclays have announced that the perimeter advertising at stadiums for its sponsorship of the Premier League will display the Barclays messaging in Chinese, viewable worldwide during April. In a bid...

Aon Signs 8yr Extension to Manchester United Partnership

Mon 8th Apr 2013 | Football Sponsorship

Manchester United and Aon have today announced an innovative new business partnership which will see Aon extend their relationship by an additional eight years to 2021 and see the club’s...

American Express Extend Brighton Sponsorship

Thu 14th Mar 2013 | Football Sponsorship

Brighton & Hove Albion Football Club and American Express have announced that the financial services company will be the club’s new shirt sponsor from next season having reached agreement on...

QPR extend AirAsia sponsorship

Mon 11th Mar 2013 | Football Sponsorship

Queens Park Rangers football club announces a new shirt sponsorship deal with AirAsia. The new one-year deal, which will commence from the start of the 2013/14 season, will see the AirAsia brand once...

SAFC confirmed as Legacy Advocate For Mandela Foundation

Fri 1st Mar 2013 | Football Sponsorship

Sunderland AFC (SAFC) and the Nelson Mandela Foundation have announced a partnership, which is set to be a first for world football. The partnership aims to help to promote the former South African...

Grassroots Football Initiative Announces £100,000 Super Grant

Mon 28th Jan 2013 | Football Sponsorship

Football life has already changed for eight grassroots football clubs, following the announcement in December that they had each successfully secured £50,000 worth of funding from the Budweiser...

Home is Where The Money is for Stamford AFC

Tue 22nd Jan 2013 | Football Sponsorship

Stamford AFC will benefit from an innovative sponsorship opportunity from local estate agents. The Stamford office of Chesterton Humberts are offering to pay commission to the football club for any...

Manchester United Paints the World Red with Kansai

Fri 18th Jan 2013 | Football Sponsorship

Manchester United has today announced a three year sponsorship with Japanese paint manufacturer, Kansai which will see them become the club’s first Official Paint Partner. It was Manchester...

New Stadium & Shirt Sponsor for Accrington Stanley

Thu 17th Jan 2013 | Football Sponsorship

Accrington Stanley have agreed a full stadium and shirt sponsorship deal with North West storage company Store First. Store First have agreed a three-year, six-figure stadium and kit sponsorship...

Manchester United Signs Two Major Chinese Sponsorship Deals

Tue 15th Jan 2013 | Football Sponsorship

Manchester United’s commercial prowess in the Asian market shows no sign of abating with the signing of two major sponsorship deals with Chinese companies. The deals with Chinese soft drinks...

Old Trafford Set For 360FanPic First

Fri 11th Jan 2013 | Football Sponsorship

The much anticipated Manchester United v Liverpool FC match on Sunday 13 th January will see Chevrolet, who are associated with both teams, use a number of tools to activate their sponsorship and...

Manchester United Sign Sponsorship Deal with Indonesian Tyre Company

Tue 8th Jan 2013 | Football Sponsorship

Premier League leaders Manchester United have today announced a three-and-a-half year partnership with Indonesian tyre manufacturer, Multistrada. As one of Indonesia’s leading tyre...

HTC signs three-year UEFA partnership deal

Wed 12th Dec 2012 | Football Sponsorship

HTC has announced a three-year agreement that will see the mobile brand become the new Official Global Phone Supplier partner of the UEFA Champions League and UEFA Europa League. Kicking off in...

Rotherham United and Westfield Health Sign Sponsorhip Deal

Fri 7th Dec 2012 | Football Sponsorship

Westfield Health, one of the UK's leading not for profit health insurance providers, has been unveiled as the sponsor of the disabled enclosures at Rotherham United's landmark New York Stadium. The...

Warrior snaps up Everton star Fellaini

Mon 3rd Dec 2012 | Football Sponsorship

Warrior has continued its major investment in football with the signing of Everton and Belgian midfielder Marouane Fellaini. The long-term partnership will see Fellaini wear boots from Warrior’s...

EE Set For Commercial Tie-up With Wembley

Thu 29th Nov 2012 | Football Sponsorship

EE, the recently created mobile brand, is reported to be the naming partner of Wembley Stadium. According to Marketing Magazine, The FA is hoping to raise around £8m a year from a commercial...

Emirates and Arsenal Agree New £150 Million Sponsorship Deal

Fri 23rd Nov 2012 | Football Sponsorship

Emirates and Arsenal Football Club have announced a new £150 million deal which grants the airline a five year extension to their shirt partnership with the club until the end of the 2018/2019...

Western Union Completes Falcao Transfer

Wed 14th Nov 2012 | Football Sponsorship

The Western Union Company, a leader in global payment services and new Global Partner of the UEFA Europa League have announced the signing of one of the most sought-after players in world football,...

West Ham United Sign Up Lycamobile

Fri 2nd Nov 2012 | Football Sponsorship

West Ham United have announced Lycamobile, the largest global provider of low cost international mobile calls, as its official mobile partner. With a strong heritage in sports sponsorship - most...

Lucozade To End Premier League Sponsorship

Wed 24th Oct 2012 | Football Sponsorship

Lucozade Sport, synonymous with the Premier League for the last 20 years is expected to end its longstanding sponsorship deal. According to reports, the GlaxoSmithKline-owned brand which has been the...

Football League Sign Betting Partnership

Thu 18th Oct 2012 | Football Sponsorship

The Football League has agreed a partnership with concierge betting service Bet Butler, which will see the company become the 'Official Betting and Gaming Provider of The Football League.’ The...

Manchester United Partners With Japanese Soft Drink Brand

Wed 17th Oct 2012 | Football Sponsorship

Manchester United Football Club has today announced a new three year partnership with Japan based soft drinks manufacturer, Kagome. The new partnership which will last until the end of the 2015/16...

Sunderland Reveal New Betting Partner

Wed 17th Oct 2012 | Football Sponsorship

Sunderland Association Football Club have announced that TLC88.com has become the club’s official Asian betting and gaming partner. The initial two-year deal will offer Black Cats fans across...

Manchester United Announce Bakcell Deal

Mon 15th Oct 2012 | Football Sponsorship

Manchester United has announced a three-year partnership with Azerbaijan’s founding telecommunications company, Bakcell. The deal, United’s first official telecommunications and broadcast...

Newcastle In The Money With Wonga.com

Tue 9th Oct 2012 | Football Sponsorship

Newcastle United have agreed a new four-year deal with wonga.com which will make the digital finance company the club's lead commercial sponsor. Speaking of the deal, Derek Llambias, Managing Director...

Chang Beer Appointment To Drive Everton FC Success

Fri 5th Oct 2012 | Football Sponsorship

Chang Beer UK has appointed Joanne O’Connell as Sponsorship Activation Manager, to continue to drive the success of the company’s sponsorship of Everton FC. The move comes as the brand...

Manchester City Sharpen Up With Hugo Boss Partnership

Tue 2nd Oct 2012 | Football Sponsorship

Manchester City Football Club has announced a new partnership with HUGO BOSS that will see the global fashion brand become the club’s exclusive fashion and clothing partner of the first team. As...

Newcastle United End Virgin Sponsorship Early

Tue 2nd Oct 2012 | Football Sponsorship

Newcastle United have announced that their sponsorship with Virgin Money will end after the last match of the 2012/13 season. The deal, which was signed in January 2012, was due to run until the end...

Blades and Owls Sign Mutual Sponsorship Deal

Tue 25th Sep 2012 | Football Sponsorship

Sheffield United and Sheffield Wednesday have put rivalries aside in a new sponsorship agreement with leading telecommunications company GCI Com. The deal sees the GCI Com logo emblazoned on the back...

Investec Renews Tottenham Sponsorship

Thu 20th Sep 2012 | Football Sponsorship

Investec have announced they have renewed their sponsorship of Premier League side Tottenham Hotspur. The Specialist Bank and Asset Manager will continue their shirt sponsorship across the Europa...

Samsung extends Chelsea partnership

Fri 7th Sep 2012 | Football Sponsorship

Champions League winners Chelsea have revealed that Samsung will continue its $23.9m annual shirt sponsorship deal with the club until 2015. The club confirmed to Bloomberg that Samsung has electing...

England switch kit provider

Mon 3rd Sep 2012 | Football Sponsorship

England will wear Nike kits for the first time next year after ending their long association with Umbro, the FA have confirmed. The FA announced American sportswear giant Nike would design and make...

Manchester United announce sponsorship agreement with Toshiba Medical Systems

Mon 3rd Sep 2012 | Football Sponsorship

Manchester United has announced an agreement with Toshiba Medical Systems to become its Official Medical Systems Partner, the first partnership of its kind to be developed with a UK football club. The...

Nike on the verge of deal to be England kit provider

Tue 28th Aug 2012 | Football Sponsorship

American sportswear giant Nike are on the verge of signing the deal to be the official kit provider for the England football team, according to The Daily Mail . Nike are believed to be launching a new...

Arnold: Sky the limit for United

Tue 28th Aug 2012 | Football Sponsorship

Manchester United commercial director Richard Arnold believes the club can make even more of their worldwide appeal. Arnold has been responsible for implementing the groundbreaking 'territory...

Sunderland Partner With Team Korea

Tue 21st Aug 2012 | Football Sponsorship

Sunderland have agreed a groundbreaking sponsorship deal to join forces with Team Korea in the America’s Cup, sailing’s number one event. The 18-month deal will see the club’s crest...

Blue Square Bet Becomes Betting Partner of Absolute Radio

Fri 17th Aug 2012 | Football Sponsorship

In a deal conceived by Carat Sponsorship, online betting and sports betting service - Blue Square Bet, will be partnering with Absolute Radio in a 9 month, six figure sponsorship deal for their...

Irish FA unveils Danske Bank as new Premiership sponsors

Tue 31st Jul 2012 | Football Sponsorship

The Irish FA have announced Danske Bank as the new title sponsor of the Premiership. The Danske Bank Premiership, as the league will now be named, kicks off on 11 August and marks a significant...

Man Utd Secure Seven Year Deal With Chevrolet

Tue 31st Jul 2012 | Football Sponsorship

General Motors have signed a shirt sponsorship deal with Manchester United which will see the American car manufacturer’s Chevrolet brand take over from Aon for the 2014/2015 season. The seven...

Chevrolet drives away with second major Premier League deal

Wed 25th Jul 2012 | Football Sponsorship

Chevrolet has made further inroads into the Barclays Premier League sponsorship market by agreeing a four-year partnership with Liverpool. The US brand will become the official automotive partner of...

Premier League Shirt Sponsorship Deals Top £100m

Tue 24th Jul 2012 | Football Sponsorship

The combined shirt sponsorship income of the Premier League’s 20 clubs has jumped 25 per cent in a year from £117.5m in 2011-12 to £147.1m for the 2012-13 season according to new...

O2 Set To End Arsenal Sponsorship

Tue 24th Jul 2012 | Football Sponsorship

O2 are set to bring to an end its 10 year sponsorship of Arsenal Football Club. Sally Cowdry, marketing and consumer director at O2, told Marketing the brand will now focus on its sponsorship of the...

Scottish Government Renews Sponsorship of League Cup

Tue 24th Jul 2012 | Football Sponsorship

The Scottish Government has renewed its sponsorship of this year’s Scottish Communities League Cup, with funding support of £1.7 million. And £500,000 of the money will come from the...

Tottenham Hotspur Partner With Games Giant

Mon 23rd Jul 2012 | Football Sponsorship

Tottenham Hotspur FC have agreed a three-year partnership with EA SPORTS™ making them the club’s Official Video Game Partner. “We are extremely excited to join a world class football...

Chelsea recieve energy boost with Gazprom deal

Wed 18th Jul 2012 | Football Sponsorship

Chelsea Football Club is delighted to announce that Gazprom has become the club's official Global Energy Partner. The three-year sponsorship deal will see Gazprom Energy, supply gas and electricity to...

Barclays Extends Premier League Sponsorship To 2016

Fri 13th Jul 2012 | Football Sponsorship

Barclays and the Premier League have agreed a new three-year deal for Barclays to continue as the global title sponsor of the Barclays Premier League to 2016. The deal, with a value of £40m a...

Liverpool Sign Global Airline Partnership

Fri 13th Jul 2012 | Football Sponsorship

Garuda Indonesia and Liverpool Football Club have announced a three year partnership that will see one of Asia's most rapidly growing brands become the Global Official Airline for Liverpool FC. The...

Wolves land bonus shirt sponsor deal

Wed 4th Jul 2012 | Football Sponsorship

Award-winning new homes portal, whathouse.co.uk, have become an Official Partner of Wolverhampton Wanderers Football Club and the website will appear on the back shoulders of all home and away first...

Arsenal Announce Partnership With Airtel

Fri 29th Jun 2012 | Football Sponsorship

Arsenal Football Club and African mobile network operator Airtel have signed a three-year partnership agreement. The deal provides Airtel with the opportunity to utilise the Club’s...

Chelsea Sign Deal With Delta Air Lines

Tue 26th Jun 2012 | Football Sponsorship

Chelsea FC have named Delta Air Lines as the club’s new official global airline partner. The two-year deal with the US airline, one of the world's largest and are already synonymous with sport...

Sunderland seal landmark shirt deal to promote Invest in Africa

Mon 25th Jun 2012 | Football Sponsorship

David Miliband has assured Sunderland fans that their "ground-breaking" African sponsorship deal is the biggest in the club's history. The Black Cats on Monday morning announced details of a two-year...

Huddersfield Town Kit Sponsor Announced

Thu 14th Jun 2012 | Football Sponsorship

Huddersfield Town have reveal Brighouse based Northern Commercials is to sponsor its home kit, taking the long standing relationship between the two parties to a new level. The one year deal will see...

Chevrolet Signs Partnership With Manchester United

Thu 31st May 2012 | Football Sponsorship

Manchester United have agreed a five-year partnership with US car manufacturer Chevrolet. The deal will see Chevrolet become United’s official automotive partner. United’s chief executive...

Sunderland Team Up With Adidas

Mon 28th May 2012 | Football Sponsorship

Sunderland AFC have confirmed that it has entered into a partnership with global sportswear giant adidas. The new deal will see adidas replace Umbro as the club’s official partner for all...

Record Sponsorship Deal For West Brom

Mon 28th May 2012 | Football Sponsorship

Zoopla.co.uk will become the new official sponsor of West Bromwich Albion today for the next two seasons after the Premier League club ended its association with the online gaming company, Bodog....

Audi sets Chelsea on the road to Champions League glory

Mon 21st May 2012 | Football Sponsorship

Chelsea received a commercial boost ahead of its UEFA Champions League triumph on Saturday after agreeing a three-year sponsorship deal with Audi. The deal, announced on Friday, sees the German...

AirAsia Renew Sponsorhip Deal With QPR

Fri 18th May 2012 | Football Sponsorship

Queens Park Rangers Football Club announced today that AirAsia have signed a new contract as an Official Playing Kit Sponsor and Main Club Partner. AirAsia initially announced that the airline will be...

AFC Bournemouth Reveal New Shirt Sponsor

Thu 17th May 2012 | Football Sponsorship

AFC Bournemouth have announced a new three year shirt sponsorship deal which will begin on 1 st July. Energy Consulting Group will be the shirt sponsor for the 2012/13 season, as well as the following...

Leeds United Sponsor Extends Deal

Thu 26th Apr 2012 | Football Sponsorship

Leeds United’s main sponsor, Enterprise Insurance have extended their sponsorship agreement for a further two years until the end of the 2013/14 season. Speaking of the news CEO Shaun Harvey,...

SEAT extends partnership with Fulham Football Club

Fri 20th Apr 2012 | Football Sponsorship

Fulham Football Club have announced that SEAT has extended its sponsorship for a further year and will be club’s official car partner for the 2012-2013 campaign. The deal was announced at Craven...

Leyton Orient's Treble Sponsorship Success

Thu 19th Apr 2012 | Football Sponsorship

Leyton Orient’s commercial department has been in overdrive with the treble signing of Samsung Electronics (UK), EA Sports and Pro-Direct Soccer as official sponsors of the club. Samsung...

Aviva Extend Norwich City Sponsorship

Thu 19th Apr 2012 | Football Sponsorship

Norwich City have announced that Aviva, the club’s main sponsor has extended its contract for a further four years starting from July 2012 - taking the total length of time with Aviva as main...

Paddy Power becomes Manchester City’s Betting Partner

Fri 17th Feb 2012 | Football Sponsorship

Manchester City Football Club has announced a new commercial agreement with leading bookmaker Paddy Power. The deal will run through to the end of the 2012-13 season and will see the two parties...

Pressure from sponsors helped force Suarez and Dalglish apologies

Mon 13th Feb 2012 | Football Sponsorship

Liverpool faced pressure from both their US owners and shirt sponsor after the furore at Old Trafford which led to both Luis Suarez and Kenny Dalglish making formal apologies for the conduct during...

Manchester City strikes Japanese mobile deal

Fri 10th Feb 2012 | Football Sponsorship

Manchester City has furthered its efforts to develop its Asian fan base by signing a partnership with MLJ, Inc. to develop its official Japanese mobile website. The deal is the first of its kind...

Manchester United takes telecommunications strategy to Europe

Tue 7th Feb 2012 | Football Sponsorship

Manchester United has furthered its recent trend of agreeing sponsorship deals with overseas telecommunications companies by agreeing its first deal with a European operator. The Barclays Premier...

Aston Villa secure new £15 million kit deal with Macron

Tue 7th Feb 2012 | Football Sponsorship

Aston Villa have signed a record-breaking £15 million kit deal with an Italian sportswear manufacturer to replace current supplier Nike. Macron will produce Villa’s playing strip, replica...

Liverpool Powered by new Partnership

Tue 31st Jan 2012 | Football Sponsorship

Liverpool FC have announced a partnership the Thai car-battery manufacturer 3K Battery. As the Merseyside club continues to grow its partner portfolio the partnership will see the club working with 3K...

Sponsors Line up for Football League Awards

Mon 9th Jan 2012 | Football Sponsorship

Perform, Football Manager and Mitre join the list of prestigious sponsors at the Football League Awards 2012 The Football League today announced that it has agreed headline sponsors for three of its...

Burnley FC Secure New Shirt Sponsor

Fri 6th Jan 2012 | Football Sponsorship

Burnley Football Club have announced a prestigious new shirt sponsorship deal with Premier Range, commencing in the summer of 2012. The online kitchen specialist, based in Todmorden, has agreed an...

Virgin Money becomes Newcastle shirt sponsor

Thu 5th Jan 2012 | Football Sponsorship

Newcastle United kicked off their new shirt sponsorship deal with Virgin Money in style last night with a 3-0 win over Manchester United. Before the game it was announced that the two parties had...

Posh Appeal to Fans ‘Going the Extra Mile’ This Christmas

Fri 23rd Dec 2011 | Football Sponsorship

Green Energy Parks (GEP) are urging Peterborough United fans to take their shirts on holiday this Christmas, promising to convert the miles travelled by supporters into cash for local charities. The...

Birmingham City sponsor donates shirt sponsorship to children’s charity

Mon 19th Dec 2011 | Football Sponsorship

Birmingham City Football Club sponsors Rationalfx are to donate their shirt sponsorship to children’s heart charity, Little Hearts Matter. RationalFX, the principal sponsor of Birmingham City...

Johnstone’s Paint Trophy A Firm Fixture Until 2015

Wed 14th Dec 2011 | Football Sponsorship

Clubs in Leagues 1 and 2 of The Football League have received an early Christmas present following the announcement that Johnstone’s Paint has renewed its sponsorship of The Johnstone’s...

Ford renews UEFA Champions League sponsorship

Fri 9th Dec 2011 | Football Sponsorship

UEFA have announced the extension of its sponsorship agreement with Ford for the UEFA Champions League seasons from 2012 to 2015. Ford has been an official partner and official vehicle supplier for...

Northampton Town join local businesses for unique partnership

Wed 30th Nov 2011 | Football Sponsorship

Businesses on Brackmills industrial estate have joined forces and signed up to become a community partner of Northampton Town Football Club. The football club and industrial estate will now work...

Ipswich Town sign new deal with Mitre

Tue 29th Nov 2011 | Football Sponsorship

Ipswich Town Football Club and Mitre have announced a two-year extension to their partnership that will see the British sports brand supplying the Club with its home and away kits as well as bench and...

Blackburn owners come under fire from key sponsor

Wed 23rd Nov 2011 | Football Sponsorship

Blackburn Rovers owner Venky’s has come under new pressure after one of the club’s major sponsors criticised their running of the Barclays Premier League team. The poultry firm became the...

Clydesdale Bank to end SPL sponsorship deal

Thu 17th Nov 2011 | Football Sponsorship

The Scottish Premier League and the Clydesdale Bank have announced their title sponsorship will come to a close at the end of season 2012/13. The Clydesdale Bank has been the title sponsor of the...

Aviva give Norwich shirt sponsor to childrens' charity

Wed 16th Nov 2011 | Football Sponsorship

A national charity that supports vulnerable young people on Britain's streets will be given a major boost this weekend as Aviva hands over its high-profile shirt sponsorship of Norwich City to Railway...

Newcastle United rename St James’ Park

Thu 10th Nov 2011 | Football Sponsorship

Newcastle United announce plans to licence full naming rights to St. James’ Park Newcastle United have today announced plans to licence the full naming rights to the club’s stadium...

Liverpool and Stanley Black & Decker join forces

Mon 31st Oct 2011 | Football Sponsorship

Liverpool Football Club has announced a new addition to its growing family of commercial partners. Stanley Black and Decker Inc will become the club's official partner in the tools and security...

Stanley Black & Decker becomes a new sponsor of Fulham FC

Mon 31st Oct 2011 | Football Sponsorship

Stanley Black & Decker, the world’s largest tools and security company, continues its successful global outdoor marketing campaign to increase brand awareness for its key brands with an...

BEKO Teams Up with The Football League

Fri 21st Oct 2011 | Football Sponsorship

Appliance manufacturer Beko is teaming up with The Football League to launch a new family-focused initiative promoting a healthy, active lifestyle for children. The company has become the first...

Belfast Telegraph partners with Irish FA

Tue 18th Oct 2011 | Football Sponsorship

The Irish FA have announced the Belfast Telegraph as the new title sponsor of the IFA Championship. The leagues will now be called the Belfast Telegraph Championship 1 and 2 for the remainder of the...

Liverpool FC sign partnership with hotel group

Tue 11th Oct 2011 | Football Sponsorship

Liverpool Football Club has expanded its partner portfolio with the announcement of a new three-year partnership with the hotel chain Park Inn by Radisson. The partnership will see the Club working...

Peterborough go the extra mile for charity

Wed 5th Oct 2011 | Football Sponsorship

Peterborough United, in partnership with their sponsors Green Energy Parks, has announced the launch of the “Going the Extra Mile” competition for their fans. The competition challenges...

Aston Villa signs deal with Japanese mobile network

Tue 4th Oct 2011 | Football Sponsorship

Aston Villa have signed a lucrative mobile phone deal in Japan to sell exclusive content to an emerging fan base. The new contract with CWS Brains, a leading mobile content provider in Japan, means...

Football League begin search for new League Cup sponsor

Tue 27th Sep 2011 | Football Sponsorship

The Football League is to begin discussions with potential new sponsors for its showpiece cup competition, the League Cup, after the exclusive negotiating period of current partners Molson Coors (UK...

Huddersfield Town team up with training experts

Tue 27th Sep 2011 | Football Sponsorship

Huddersfield Town have announced that its partnership with international brand Dale Carnegie Training will continue for a second season. The global company, founded in 1912, is regarded as one of the...

Corby Town reveal new away shirt sponsor

Fri 23rd Sep 2011 | Football Sponsorship

Corby Town have announced that Echo Personnel Limited were the successful bidders in the club's popular Silent Auction. The two-week private auction came to an end last week and the club have...

Kendal Town sign stadium naming rights deal

Tue 20th Sep 2011 | Football Sponsorship

Evo-Stik NPL Premier Division side Kendal Town have announced Cosyseal Insulation Limited as their new stadium sponsors for the 2010/11 season. The club’s home will now be known as the...

Huddersfield Town link up with Active Sports

Tue 13th Sep 2011 | Football Sponsorship

Huddersfield Town have announced it has linked up with local nutrition suppliers Active Sports. The deal will see them become Town's official suppliers of nutritional supplements for the 2011/12...

Specialist sports insurers sign League Challenge Cup partnership

Mon 12th Sep 2011 | Football Sponsorship

The Evo-Stik Northern Premier League have announced the appointment of a new sponsor. Doodson Sport, who is a specialist sports insurance broker, is supporting the League Challenge Cup for the next...

Malaysia Airlines & AirAsia sign two-year shirt sponsorship deal

Mon 12th Sep 2011 | Football Sponsorship

Queens Park Rangers Football Club have announced a multi-million pound shirt sponsorship deal with Malaysia Airlines and AirAsia. Malaysia Airlines will sponsor QPR’s home shirt for the next two...

New Stadium Stand Sponsor for Burton Albion

Thu 8th Sep 2011 | Football Sponsorship

Burton Albion have announced Don Amott's Leisure Kingdom as the new sponsor of the Pirelli Stadium's West Stand. The company, based in Hilton, near Derby, has agreed a two year sponsorship deal with...

Best Buy becomes latest Everton sponsor

Wed 31st Aug 2011 | Football Sponsorship

Technology retailer Best Buy has signed a new deal to become the official technology partner of Everton Football Club. Best Buy’s new deal with Everton is the company’s first venture into...

William Hill ends Scottish Cup's wait for title sponsor

Fri 26th Aug 2011 | Football Sponsorship

The Scottish Football Association (SFA) has signed up bookmaker William Hill to be the new title sponsor of the Scottish Cup. The new three-year agreement will see the competition renamed the William...

Grant Thornton ready to support Town for another year

Wed 24th Aug 2011 | Football Sponsorship

Huddersfield Town has today announced that leading financial and business advisers Grant Thornton will be supporting the Club during the 2011/12 League One season. Grant Thornton is one of the...

Fulham Football Club and EA SPORTS form partnership

Tue 23rd Aug 2011 | Football Sponsorship

Fulham Football Club and Electronic Arts Inc have announced the launch of their new two-year partnership, with EA SPORTS™ becoming the Club’s Official Video Game Partner. EA SPORTS is one...

DHL delivers Man Utd shirt deal

Tue 23rd Aug 2011 | Football Sponsorship

DHL, the world’s leading express and logistics company, has become the first official training kit sponsor of Manchester United in a ground-breaking deal for English football. The new...

Arsenal announces partnership with Betsson

Fri 19th Aug 2011 | Football Sponsorship

Arsenal Football Club has today, 19th August, announced a new and innovative three-year global partnership with Betsson. The Malta based gaming company becomes the Club’s Official Betting...

Arsenal renews deal with Citroën as Official Automotive Partner

Thu 18th Aug 2011 | Football Sponsorship

Arsenal Football Club has today, 18th August, announced it has renewed its relationship with Citroën as its Official Automotive Partner, in a three-year extension to the existing agreement. Under...

St. Albans City in new Oaklands Partnership

Thu 18th Aug 2011 | Football Sponsorship

ST ALBANS CITY have announced a new partnership with Oaklands College that will see them become the football club’s title sponsor for the next two years. The deal will see the club wearing the...

Manchester City Announce Mansion as New Partner

Wed 17th Aug 2011 | Football Sponsorship

Manchester City Football Club have announced that it has teamed up with the global online gambling and entertainment business, Mansion Group, as its new International Betting Partner. The deal will...

Blackburn Rovers partners with The Prince's Trust

Thu 11th Aug 2011 | Football Sponsorship

Blackburn Rovers FC has announced a unique charity of the year partnership with The Prince's Trust for the upcoming 2011-12 football season. The partnership will see Rovers donate the branding space...

Stoke City secure Boothen End sponsor

Wed 10th Aug 2011 | Football Sponsorship

Stoke City Football Club have completed a long-standing association with the securing of a sponsorship agreement for their stadium’s Boothen End. Staffordshire University will now be associated...

APSS sponsor Lincoln United

Fri 5th Aug 2011 | Football Sponsorship

Lincoln United has teamed up with local business, APSS, who will sponsor the Club’s first team shirts for the 2011 – 2012 season. APSS Managing Director, Darren Crookes, said: “APSS...

Birmingham City sign shirt sponsorship deal with foreign exchange company

Thu 4th Aug 2011 | Football Sponsorship

Birmingham City Football club have announced a shirt sponsorship deal with independent foreign exchange and money transfer specialists RationalFX. RationalFX originally began talking to the club about...

CWF becomes official drinks partner of Huddersfield Town

Tue 2nd Aug 2011 | Football Sponsorship

Huddersfield Town has today announced that Continental Wines and Food (CWF) has become a new partner of the Club ahead of the 2011/12 season. Huddersfield based CWF is a leading wine and alcoholic...

Huddersfield Town FC extend long standing partnership

Mon 1st Aug 2011 | Football Sponsorship

Huddersfield Town Football Club have today announced that Huddersfield-based chartered accountants Revell Ward have extended their long-standing partnership with the Club ahead of the 2011/12 npower...

Rangers Charity Foundation announces partnerships for 2011/12

Mon 1st Aug 2011 | Football Sponsorship

The Rangers Charity Foundation’s National and Community Charity Partners for season 2011/12 were announced by midfielder Steven Davis at Murray Park on Friday 29 July. Veterans’ charity...

Millwall Football Club announce sponsorship with global sports retailer

Mon 1st Aug 2011 | Football Sponsorship

Millwall have announced a new sponsorship deal with global sports giant Decathlon. Decathlon will sponsor the new season’s junior replica shirts, Zampa’s Family Club and the club mascot...

AB InBev appoints Octagon for FA Cup

Thu 28th Jul 2011 | Football Sponsorship

Global brewer AB InBev has appointed sports and entertainment specialist Octagon to manage the company’s recent agreement with The FA for Budweiser to become to lead sponsor of The FA Cup. AB...

Swedish Cider brand extends Huddersfield Town partnership

Thu 28th Jul 2011 | Football Sponsorship

Huddersfield Town have announced that Swedish Premium cider Rekorderlig has extended its deal with the Club as an official partner. As part of the partnership Rekorderlig will become the Official...

Birmingham City offer shirt sponsorship on match-by-match basis

Mon 25th Jul 2011 | Football Sponsorship

Birmingham City have announced they are to offer the advertising space on the front of their playing shirts on a match-by-match basis. The unprecedented agreement will allow flexibility throughout the...

FC United of Manchester has signed its first main club sponsor.

Mon 25th Jul 2011 | Football Sponsorship

Mobile location services company mxData has agreed an innovative two-year contract to become the first main sponsor of FC United and its community work, in a deal that will help the supporter-owned...

One 17 Design become official Huddersfield Town partners!

Thu 21st Jul 2011 | Football Sponsorship

Huddersfield Town has today announced that award winning architects One 17 Design have signed a one year deal to be an official Club partner throughout the upcoming 2011/12 season! One 17 Design...

Walsall reveal new kit and sponsors

Mon 18th Jul 2011 | Football Sponsorship

Walsall Football Club have today announced new shirt sponsorship deals as the 2011/12 home and away kits were unveiled. Surestop Limited have agreed a one-year front of shirt sponsorship whilst CAT...

Sunderland appoint sponsorship agency Essentially Group

Mon 18th Jul 2011 | Football Sponsorship

Sunderland AFC have appointed Essentially Group to act as the Barclays Premier League club’s exclusive sponsorship agency. Essentially will be responsible for developing and implementing...

Historic football sponsorship deal announced in Sheffield

Thu 14th Jul 2011 | Football Sponsorship

A groundbreaking sponsorship deal - the first of its kind in the history of British football - has been struck in Sheffield. League One clubs Sheffield United Football Club and Sheffield Wednesday...

Nando's to sponsor Northampton Town matchday mascots

Wed 13th Jul 2011 | Football Sponsorship

Northampton Town Football Club have announced that restaurant chain Nando's will be the official Matchday Mascot sponsor for the 2011/12 season. Clive Greening, General Manager of Nando's Northampton,...

Wigan announce club's biggest ever sponsorship deal

Tue 12th Jul 2011 | Football Sponsorship

Wigan Athletic have announced the most lucrative shirt sponsorship in the club's history after agreeing a two year deal with online betting brand 12BET, The 12BET logo will feature on all Wigan...

Man City and Etihad Airways announce 10 partnership deal

Fri 8th Jul 2011 | Football Sponsorship

Manchester City Football Club and Etihad Airways have today announced a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship. The deal was signed...

Hearts sponsor withdraws support over Thomson affair

Tue 28th Jun 2011 | Football Sponsorship

The controversial decision by Heart of Midlothian to retain the services of Craig Thomson, has forced one of its sponsors to withdraw its support and forced Hearts to suspend Thompson. Thomson, the...

West Brom unveil new sponsor

Mon 27th Jun 2011 | Football Sponsorship

West Bromwich Albion today unveiled their new official club sponsor for the next two seasons. Bodog, one of the world's largest online gaming brands since 1994, will sit proudly on Baggies shirts...

Genting announced as Aston Villa principal partner

Fri 24th Jun 2011 | Football Sponsorship

Aston Villa have announced a new partnership with Genting, the leading international leisure and hospitality group and the UK's largest operator of casinos. The partnership will be for an initial...

The FA extend Big Cola deal in Asia for England & The FA Cup

Fri 24th Jun 2011 | Football Sponsorship

The FA have announced an extension to its promotional partnership agreement with AJE Big Cola for a further two years, following on from a successful 2010 campaign in the first year of the...

Tottenham Hotspur shirts to feature Autonomy's Aurasma

Wed 22nd Jun 2011 | Football Sponsorship

Tottenham Hotspur have announced that as part of the Club's partnership with Autonomy, the 2011-2012 Barclays Premier League match shirt will feature the name Aurasma, the software company’s new...

Canaries sign with Errea ahead of Premier League return

Fri 17th Jun 2011 | Football Sponsorship

Norwich City Football Club has confirmed Errea as its official kit supplier ahead of the Canaries' return to the Barclays Premier League. The Parma based company will produce Norwich’s home and...

Budweiser sign 3 year FA Cup sponsorship deal

Thu 16th Jun 2011 | Football Sponsorship

The Football Association have announced a three-year agreement with Budweiser, which will see the iconic global lager brand become the Lead Partner of The FA Cup, to be known as The FA Cup with...

Corby Town Announce TATA Steel Shirt Sponsorship Deal

Thu 16th Jun 2011 | Football Sponsorship

Steel giants agree to back Steelmen for 2011/12 Corby Town Football Club have announced they have secured a generous sponsorship deal with Tata Steel to become the Steelmen's principal shirt sponsors...

Lincoln City sign away shirt sponsorship deal

Tue 14th Jun 2011 | Football Sponsorship

Lincoln City FC announced yesterday that Cathedral Business Services have signed a lucrative three year deal to become the brand new sponsor of the away shirt. The deal will see the company logo...

Wirral Council extend sponsorship deal with Tranmere Rovers

Mon 6th Jun 2011 | Football Sponsorship

Tranmere Rovers have extended their shirt sponsorship deal with Wirral Council by one year. Wirral Council became Rovers' shirt sponsor in the 1989-90 season, making it one of the longest running...

Thornton + Ross up front again for Huddersfield Town

Fri 20th May 2011 | Football Sponsorship

Huddersfield Town have announced a 12 month extension to their partnership with international pharmaceutical company Thornton +Ross Ltd. Thornton +Ross Ltd’s muscle rub ‘Radian B’...

Motherwell Sign Deal with Cash Converters

Wed 18th May 2011 | Football Sponsorship

Scottish Premier League Club, Motherwell, has announced that it has agreed a deal with Cash Converters to become their new principal sponsor from the start of the 2011/2012 SPL season. In addition,...

Millwall announce new shirt sponsorship deal

Fri 13th May 2011 | Football Sponsorship

Millwall Football Club have announced a three-year deal with Racing + Newspaper to become the club's new main sponsor. Racing + is a national betting paper that provides a complete full colour guide...

Brighton sign up new shirt sponsorship deal

Thu 12th May 2011 | Football Sponsorship

Brighton & Hove Albion have announced that brightonandhovejobs.com will be the club's new shirt sponsor for the first season at the American Express Community Stadium. The local online job...

Wonga extend Blackpool sponsorship deal

Wed 11th May 2011 | Football Sponsorship

Blackpool Football Club have announced their current main sponsor, Wonga.com, has agreed a two-year contract extension, meaning the brand will feature on all shirts for both the 2011/12 and 2012/13...

Radcliffe re-sign club sponsor

Tue 3rd May 2011 | Football Sponsorship

Radcliffe Borough Football Club have announce that their main sponsors of the previous two years Butcher & Barlow have re-negotiated to remain as main sponsors for the new season 2011-2012 with a...

Accrington Stanley announces Clever Boxes as the official shirt sponsor.

Tue 3rd May 2011 | Football Sponsorship

The club have struck a three year deal reaching over a six figure sponsorship fee with local IT supplier Clever Boxes.com. Speaking about the new partnership Rob Heys commented; “it is fantastic...

Hearts score with Wonga.com deal

Tue 3rd May 2011 | Football Sponsorship

Heart of Midlothian Football Club announced a new shirt sponsorship deal with Wonga.com The online, short-term loans company has agreed a two-year contract with the Edinburgh club and will replace...

FA Cup sponsorship struggle

Wed 30th Mar 2011 | Football Sponsorship

The football Association are struggling to attract a new sponsor for the FA Cup to replace current sponsors E. ON. According to Marketing Magazine, the FA has yet to find a title sponsor for the FA...

Hibernian FC reveal new main sponsor

Wed 30th Mar 2011 | Football Sponsorship

Hibernian Football Club announced a three year sponsorship deal with Crabbie's, The Ginger Expert, at a media conference staged at Easter Road Stadium yesterday. Manager Colin Calderwood and Club...

Proceeds of Crime cash used to sponsor Scottish League Cup

Tue 22nd Mar 2011 | Football Sponsorship

Cash seized from criminals is to be used to sponsor the Scottish Football League Cup through a £1 million funding package from the Proceeds of Crime Act used delivering increased opportunities...

County FA announces Errea Cup sponsorship deal

Fri 18th Mar 2011 | Football Sponsorship

Sheffield & Hallamshire FA are proud to announce that official kit suppliers Errea have agreed to sponsor a county cup competition for season 2011/12. Next season over 120 teams will compete in...

Southampton FC Announce Headline Sponsorship Deal

Fri 18th Mar 2011 | Football Sponsorship

Southampton Football Club have today announced that aap 3 , the Southampton based business and IT solutions provider, have today signed a three year deal to become the Main Club Sponsor of Southampton...

Manchester City given go-ahead to secure naming rights deal

Mon 14th Mar 2011 | Football Sponsorship

Manchester City have been given permission by town hall bosses to sell the naming rights to Eastlands. The Blues are hoping to seal a multi-million pound megadeal by renaming the stadium. But they...

Tottenham and Under Armour in Technical Sponsorship deal

Tue 8th Mar 2011 | Football Sponsorship

Under Armour and Tottenham Hotspur announce Technical Sponsorship and Global Partnership Tottenham Hotspur Football Club and Under Armour, the U.S.-based leader in performance apparel, footwear, and...

Southampton FC Announce Mercedes-Benz Partnership

Fri 28th Jan 2011 | Football Sponsorship

Southampton Football Club is delighted to announce Mercedes-Benz Southampton as Official Car Partner and Pentagon Commercials as Official Commercial Vehicle Partner. Mercedes-Benz of Southampton and...

Vauxhall Sponsors Four Home Nations

Tue 18th Jan 2011 | Football Sponsorship

Vauxhall Motors have pledged to become a driving force behind football in the UK after completing a historic clean sweep of home association national sponsorships. Vauxhall has become the first...

Premier League is not expected to introduce multiple shirt sponsors

Thu 13th Jan 2011 | Football Sponsorship

Premier League football clubs have no appetite for boosting revenue by showcasing more than one sponsor's name on their shirts, countering press speculation that a change in the rules was afoot....

Vauxhall Becomes Wales Lead Partner

Thu 13th Jan 2011 | Football Sponsorship

Vauxhall Motors was today unveiled as the new lead partner of the Football Association of Wales (FAW). Vauxhall, one of Britain's leading automotive brands with a history of car manufacturing in the...

FA announces three-and-a-half-year agreement with Vauxhall Motors

Tue 11th Jan 2011 | Football Sponsorship

The Football Association today announces a three-and-a-half-year agreement with Vauxhall Motors which will see the leading British vehicle manufacturer become Lead Partner to the England teams. The...

Vauxhall to become new sponsors of England team

Thu 6th Jan 2011 | Football Sponsorship

Vauxhall will be unveiled as the new sponsors of the England football team early next week according to reports. Alex Horne, FA general secretary and Peter Hope, Vauxhall marketing director, are...

Middlesbrough FC pen sponsorship deal with local business

Thu 23rd Dec 2010 | Football Sponsorship

Middlesbrough Football Club has penned a seven-figure sponsorship deal which will see the name of one of the North East’s fastest growing businesses appear on the front of club shirts. The new...

Waitrose extends Reading FC sponsorship

Wed 22nd Dec 2010 | Football Sponsorship

Reading Football Club have announce that Waitrose, the food shops of the John Lewis Partnership, have signed a further two-year sponsorship deal with the club. The supermarket chain, currently in its...

Welling to draw their main sponsor from a hat

Tue 14th Dec 2010 | Football Sponsorship

Welling, currently 3 rd place in the Blue Square Bet South, are building a reputation as a team who can pull rabbits from the hat. Just last week, the club was saved by its fans who rallied to find...

Co-op extend Colwyn Bay sponsorship

Tue 7th Dec 2010 | Football Sponsorship

Colwyn Bay Football Club have announced that they have extended their main sponsorship agreement with Co-operative Food Retail. Colwyn Bay Football Club Managing Director Darren Cartwright has...

Aon see increase in business since becoming Man Utd sponsors

Mon 6th Dec 2010 | Football Sponsorship

Manchester United shirt sponsors Aon, have seen a significant increase in interest since taking over from AIG in July according to Reuters. Now the top global insurance broker Aon looks to grow over...

Marine AFC search for new sponsors

Mon 6th Dec 2010 | Football Sponsorship

Evo-Stik Premier League side Marine have announced that they are to begin the search for new shirt and stand sponsors for next season and beyond. The club’s existing sponsorship with North West...

Premier Inn become sponsors of England 2018

Fri 26th Nov 2010 | Football Sponsorship

Premier Inn has sealed an agreement to back the England 2018 World Cup bid, becoming the organisation’s 47th sponsor overall. The deal comes as a boost ahead of FIFA’s decision in Zurich...

Everton FC extend Chang partnership

Thu 25th Nov 2010 | Football Sponsorship

Everton Football Club has announced its biggest shirt sponsorship deal in its history. The agreement will take Chang’s sponsorship of Everton through to 2014 and could be worth in excess of...

Northampton Town reveal new communications partnership

Tue 16th Nov 2010 | Football Sponsorship

Northampton Town Football Club are delighted to announce that DBfB Communications are the club's new Official Communications Partner. DBfB Communications have signed a 2 year deal to supply key club...

Blackburn FC's new owners may sell naming rights to Ewood Park

Fri 29th Oct 2010 | Football Sponsorship

Blackburn Football Club’s prospective new owners Venky’s, who expect to complete a £40 million buy-out of the club within the next two weeks have reportedly admitted that they may...

Falkirk FC's ground breaking Academy sponsorship deal.

Thu 28th Oct 2010 | Football Sponsorship

Falkirk Football Club have secured a ground breaking long-term sponsorship deal to bring the supporters closer to the club. The top rated Academy will now be sponsored by the Club’s own fans...

Premier League shirt sponsorship leader in Europe

Thu 28th Oct 2010 | Football Sponsorship

Newcomers AON and Standard Chartered top European deals Football shirt sponsorship across the top European leagues has never been so lucrative: 470.7 million Euros show that the football shirt market...

Chelsea sign long term deal with Adidas

Mon 25th Oct 2010 | Football Sponsorship

The new multi-million pound eight year deal will include the rights to official kit and merchandise and other promotional opportunities, on pitch-side LED hoardings and in the match programme....

Miller Lite to sponsor Concacaf Gold Cup

Thu 7th Oct 2010 | Football Sponsorship

Miller Lite the US beer brand owned by MillerCoors has become an official sponsor of the 2011 Concacaf Gold Cup, the senior international championship for countries in north and central America. The...

Rooney dropped by Coca-Cola

Mon 4th Oct 2010 | Football Sponsorship

Wayne Rooney sponsorship deal with soft drinks giant Coca-Cola has been terminated by the company’s top executives. Rooney has been dropped from the Coke Zero advertising campaign after...

FA could offer cut price sponsorship deal

Thu 30th Sep 2010 | Football Sponsorship

The Football Association’s new sponsor for the national team could be paying just £3 million a year according to Nick Pocock, Managing Director of sports broker Hedgehog Cover. Nationwide...

Tottenham Hotspur and Sportingbet.com announce gaming partnership

Thu 16th Sep 2010 | Football Sponsorship

Tottenham Hotspur Football Club and Sportingbet.com, one of the world’s leading online gaming companies, is pleased to announce a new four-year partnership. The relationship will see...

Barclays secures sponsorship of top UAE football club

Wed 15th Sep 2010 | Football Sponsorship

Barclays, a major global financial services provider, has today (September 15, 2010) agreed a two year deal to become the financial services sponsor of Al Jazira Sports and Cultural Club. Al Jazira is...

Chester Football Club announce new stadium sponsorship deal

Fri 10th Sep 2010 | Football Sponsorship

Chester Football Club announced a sponsorship deal that will see the club’s Deva Stadium renamed. Stuart Murphy, Chief Executive and Matt Smith of ITV, attended the Trafford game to officially...

Old Firm and Audi sign deal

Thu 19th Aug 2010 | Football Sponsorship

The Lomond Audi Group, which owns the Glasgow Audi, Edinburgh Audi, Stirling Audi and Ayr Audi, has signed a GBP 3 million sponsorship deal with the Scottish football clubs Celtic and Rangers. The...

Tottenham Hotspur announces new shirt sponsorship with Investec

Tue 17th Aug 2010 | Football Sponsorship

Tottenham Hotspur Football Club is delighted to announce a new shirt sponsorship for all domestic and European cup competitions, with Investec, the international specialist bank and asset manager. The...

Emirates eager to extend Arsenal deal

Mon 16th Aug 2010 | Football Sponsorship

Emirates Airlines is interested in renewing its current arrangement with English Arsenal Football Club, Arabian Business reports. The current deal worth GBP 100 million includes the rights to shirt...

Premier League club seal record sponsorship deals

Fri 13th Aug 2010 | Football Sponsorship

A study has revealed that Premier League football clubs have negotiated a world record level of shirt sponsorship for the new season of almost £100m. The combined value of deals across the 20...

Jaguar Land Rover official partners of England 2018

Thu 12th Aug 2010 | Football Sponsorship

Jaguar Land Rover has signed up to England’s 2018 FIFA World Cup bid as one of a raft of new commercial partners, showcasing the bid's growing commercial strength. The agreement sees two iconic...

Cambridge Fans United to sponsor youth team

Wed 11th Aug 2010 | Football Sponsorship

Cambridge Fans United and Cambridge United Youth Development are pleased to announce that the supporters trust has agreed to sponsor CRC's home matches this season. CFU Vice Chair Robert Osbourn...

Aston Villa FC secure another lucrative sponsorhip deal

Wed 4th Aug 2010 | Football Sponsorship

Aston Villa Football Club's finances have come under some scrutiny this summer balance sheet received a welcome boost yesterday with the announcement of a new partnership with car giant Fiat. Villa...

AFC Fylde milking new sponsor

Tue 3rd Aug 2010 | Football Sponsorship

Evo-Stik League AFC Fylde is literally milking their recent success with a major sponsorship deal. Fylde Dairies Limited, one of the North West leading dairy firms are the new shirt sponsors of AFC...

Football fans give Johnstone’s Paint the ultimate endorsement

Tue 3rd Aug 2010 | Football Sponsorship

ohnstone’s Paint’s ‘outstanding’ football sponsorship has received the ultimate endorsement, with thousands of fans identifying Johnstone’s as the second most...

EA Sports becomes Premier League's official technology partner

Fri 23rd Jul 2010 | Football Sponsorship

EA Sports, the US video gaming giant has become the Premier League's first official sports technology partner. The deal will see EA Sports branding featured on all broadcasts of Barclays Premier...

SFA Announce Carling as New Sponsor

Wed 21st Jul 2010 | Football Sponsorship

The Scottish Football Association (Scottish FA) can today announce a unique seven-figure, four-year sponsorship agreement with Carling. Carling is the first brand to support a wide range of the...

Aon tempted by Man Utd gift box

Mon 12th Jul 2010 | Football Sponsorship

Manchester United aroused Aon’s interest in becoming a shirt sponsor after they sent shirts with Aon’s corporate logo on them to Aon Global CMO Phil Clement and Aon CEO Gregory Case. An...

Middlesbrough FC fans shirts to be sponsor logo free

Fri 9th Jul 2010 | Football Sponsorship

Middlesbroough have confirmed that the club's new-look replica shirts, due to be unveiled next Tuesday, will be available for fans to buy without a sponsor's logo. Middlesbrough are now offering front...

Tottenham Hotspurs innovatiive sponsorship deal welcomes first brand.

Fri 9th Jul 2010 | Football Sponsorship

Tottenham Hotspur Football Club has signed an innovative new shirt sponsorship agreement with Autonomy Corporation PLC that sees the infrastructure software company become the club’s shirt...

Marie Curie becomes official Charity partner of the Football League

Fri 9th Jul 2010 | Football Sponsorship

The Football League has announced Marie Curie Cancer Care as its Official Charity Partner for the 2010/11 season. The charity, which provides care, free of charge, to terminally ill patients in their...

Manchester United team up with Thomas Cook

Wed 7th Jul 2010 | Football Sponsorship

Thomas Cook Sport will provide Manchester United’s worldwide travel for the first team and officials as part of a four-year deal. As well as Match Breaks to home fixtures, which include 4 or 5...

Tottenham Hotspur FC could have up to four shirt sponsors

Tue 6th Jul 2010 | Football Sponsorship

Premier League football club Tottenham Hotspur could have up to four different shirt sponsors for the new season after so far failing to improve the £8.5 million-a-year deal with Mansion that...

Nationwide to end its 11 year sponsorship of the England team.

Mon 5th Jul 2010 | Football Sponsorship

It has been widely reported that building society Nationwide look set to end its 11-year sponsorship of the England football team, following the team’s dismal performance in the World Cup. A...

England's poor performances may deter sponsors

Tue 29th Jun 2010 | Football Sponsorship

Speculation surrounding Nationwide’s plans for its long-running sponsorship of the England football team intensified this week after the national side was dumped out of the 2010 World Cup by...

West Bromwich Albion FC announce new shirt sponsor

Mon 28th Jun 2010 | Football Sponsorship

West Bromwich Albion Football Club have announce HomeServe will be their new official club sponsors for the 2010/11 season. HomeServe's logo, including new phone number will appear on Albion's shirts,...

Fans Group to work together on relocation plans

Mon 28th Jun 2010 | Football Sponsorship

Cambridge Fans United (CFU) has committed its organisation to work with Cambridge United’s landlords, Grosvenor Developments, in its bid to find a site and develop a new stadium for the club...

Nike agrees Doncaster kit deal

Thu 24th Jun 2010 | Football Sponsorship

Nike has signed a deal to become the official kit supplier of Doncaster Rovers. The sportswear giant has agreed a three-year contract with the Championship team. Doncaster chief executive Dave Morris...

Sponsors withdraw support of French national team

Tue 22nd Jun 2010 | Football Sponsorship

Just when the France Football Federation thought things couldn’t get any worse following its national team’s chaotic World Cup campaign, a number of sponsors have withdrawn their support....

QPR and Carlsberg join forces

Mon 14th Jun 2010 | Football Sponsorship

Queens Park Rangers Football Club is delighted to announce Carlsberg as the Club's Official Beer and Exclusive Drinks Supplier. Carlsberg, who are the Official Beer of the England national team, will...

Aston Villa reveal new shirt sponsor

Fri 11th Jun 2010 | Football Sponsorship

Aston Villa Football Club yesterday announced via the club website their new partnership with FxPro Financial Services Ltd. FxPro will become the club's principal commercial partner from July 2010...

Aon begin Manchester United shirt sponsorship deal today

Tue 1st Jun 2010 | Football Sponsorship

American financial services giant Aon today kicks off a four-year shirt sponsorship deal with Manchester United with the hope of leveraging the power of the club’s global appeal to help it make...

Walsall Football Club unveil their new look for the 2010/11 season.

Fri 28th May 2010 | Football Sponsorship

Walsall will once again promote Walsall Hospice as part of the second year of their two-year agreement with NHS Walsall. Admiral will once again be manufacturing The Saddlers’ playing and...

Man City FC sign sponsorship deal with Abu Dhabi Tourism Authority

Tue 25th May 2010 | Football Sponsorship

Manchester City, Football Club owned by the ruling family of Abu Dhabi, has secured a sponsorship deal with the Abu Dhabi Tourism Authority. The deal sees Abu Dhabi become Manchester City's official...

Colchester United FC announce new shirt sponsorship deal

Mon 24th May 2010 | Football Sponsorship

Colchester United Football Club have teamed up with Reader Offers Limited, the UK’s premier agent for providing the finest in cruise travel. Established in 1995, the company, who are based in...

World Cup 2018 Sponsors Failing to Reach Supporters

Thu 20th May 2010 | Football Sponsorship

A new study has shown that despite spending millions on sponsoring the FIFA World Cup, most brands are failing to connect with football fans, SportsIndustry.biz claims. The study, commissioned amongst...

Sportingbet.com extend Wolves sponsorship deal

Fri 7th May 2010 | Football Sponsorship

Sportingbet.com has extended its sponsorship of Premier League club Wolverhampton Wanderers for another two years. The seven-figure deal has been agreed with a full year to run on the existing...

Adidas announced as official kit supplier for Bristol City FC

Fri 7th May 2010 | Football Sponsorship

Bristol City Football Club is delighted to announce that adidas will become their official kit supplier after signing a long-term deal with the world's number one football brand. As well as the supply...

Wolves Sign Lucrative Three-Year Kit Deal

Thu 6th May 2010 | Football Sponsorship

Performance sportswear company Burrda has confirmed the signing of a three-year kit deal with Wolverhampton Wanderers, the largest in the Premier League club's 133-year history. Details of the...

Samsung Sponsor Swindon Town's 3rd Kit

Thu 6th May 2010 | Football Sponsorship

Football League One side Swindon Town have signed a one year sponsorship deal with Korean electronics giant Samsung. Samsung will sponsor the club’s third kit for the 2010/11 campaign, but will...

Shrewsbury Town Football Club Sell Stadium Naming Rights

Thu 6th May 2010 | Football Sponsorship

Football League Two club Shrewsbury Town has agreed a three-year stadium naming rights deal with local car dealership Greenhous. The deal also includes an extension of Greenhous' front-of-shirt...

Kidderminster Harriers land new sponsorship deal

Fri 30th Apr 2010 | Football Sponsorship

Kidderminster Harriers have signed a new shirt sponsorship deal with local IT firm OGL Computers. The new two-year deal worth £70,000 sees the welcome return of OGL, who sponsored the conference...

Accrington Stanley agree one year shirt sponsorship extension with Combined Stabilisation

Mon 26th Apr 2010 | Football Sponsorship

Accrington Stanley are delighted to announce that a one year extension to the shirt sponsorship deal has been agreed. The deal, which will continue to see Combined Stabilisation sponsor the front of...

Official airline for the England 2018 Bid announced

Mon 26th Apr 2010 | Football Sponsorship

British Airways has added its support to England's World Cup Bid by becoming the official airline of England 2018. The airline partnered with football hero and England 2018 ambassador Gary Lineker OBE...

Bundesliga top of the shirt sponsorship league

Fri 23rd Apr 2010 | Football Sponsorship

A report carried out by Italian sport business group Stage UP has revealed the Premier League is lagging behind the German League in the value of its member club’s shirt sponsorship value. In...

Clydesdale Bank commits to SPL until 2013

Tue 20th Apr 2010 | Football Sponsorship

The Scottish Premier League has announced an agreement with Clydesdale Bank to extend their title sponsorship of the league until the end of season 2012/13. The deal was approved unanimously at last...

Tombola to become new Sunderland sponsor

Wed 14th Apr 2010 | Football Sponsorship

Sunderland AFC is delighted to announce a new partnership, which will see online gaming company tombola become the Club's official sponsor from June 1st 2010. Tombola has signed an initial two-year...

Coventry City sign new shirt sponsorship deal

Mon 29th Mar 2010 | Football Sponsorship

COVENTRY City has signed a three-year deal with premium express delivery company City Link who will become official club sponsors from the start of next season. The sponsorship deal - which will...

Sheffield United Signs Three-Year Deal With Molson Coors

Mon 29th Mar 2010 | Football Sponsorship

Sheffield United have announced Molson Coors, the Global Family Brewer, as a new partner of the Blades. Molson Coors, whose brand portfolio includes leading brands Carling, Coors Light, Grolsch and...

inspirepac sponsor vice presidents lounge at new Chesterfield stadium

Thu 25th Mar 2010 | Football Sponsorship

Chesterfield FC has signed a new sponsor for the b2net stadium, currently being developed at Whittington Moor, with the news that the vice-president's lounge will be known as the 'inspirepac lounge' ....

Morecambe Football Club has netted a new sponsorship deal.

Thu 25th Mar 2010 | Football Sponsorship

The club has sealed a new agreement with local car dealership Hargreaves Garages Chevrolet & Vauxhall, who will be promoting the Chevrolet arm of their business on the Shrimps'...

Doncaster Rovers FC Shirt Sponsorship Deal

Tue 23rd Mar 2010 | Football Sponsorship

Doncaster Rovers have announced that One Call Insurance will become the new Club Sponsor from the 2010/11 season, in a substantial three year sponsorship deal which will see the One Call Insurance...

Sunderland AFC consider selling naming rights to the Stadium of Light

Wed 17th Mar 2010 | Football Sponsorship

Chief executive Steve Walton has admitted that Sunderland could be interested in selling the naming rights to the Stadium of Light. With pre-tax losses of £26million last year, Walton conceded...

The Football League has agreed a new three-year title sponsorship with energy provider npower.

Wed 17th Mar 2010 | Football Sponsorship

From the beginning of the 2010/11 season, The League’s flagship competition will be titled ‘the npower Football League’ with its three divisions being titled ‘the npower...

Cup will bring cash, say business bosses - World Cup in 2018 would boost UK plc

Fri 12th Mar 2010 | Football Sponsorship

Businesses would benefit from a £3.2 billion cash bonanza and morale would be boosted with a World Cup in England in 2018, according to a major survey of bosses. The findings come in new...

188BET DERBY A SIGN OF GROWTH IN PREMIER LEAGUE APPEAL

Fri 12th Mar 2010 | Football Sponsorship

Saturday’s Lancashire derby between Bolton Wanderers and Wigan Athletic will also be a commercial derby with both sides sporting the same sponsor on their shirts, leading sports betting company,...

Crystal Palace fans sponsor club shirt

Fri 12th Mar 2010 | Football Sponsorship

Crystal Palace Football Club have teamed up with the Crystal Palace Supporters Trust launch the scheme in which supporters are asked to contribute £25 towards the sponsorship fund and the name...

Forest clinch shirt sponsorship deal

Fri 12th Mar 2010 | Football Sponsorship

Online bookmaker and gaming company Victor Chandler will continue to be Nottingham Forest Football Club’s official sponsor until 2012. The new two-year deal follows on from a successful first...

West Brom to feature 'Help Chile' on their shirts tonight.

Wed 10th Mar 2010 | Football Sponsorship

The Club will feature the logo 'Help Chile' on their shirts for tonight’s home clash with Sheffield Wednesday along with the British Red Cross' website address, redcross.org.uk , where donations...

NISSAN TO DRIVE SAINTS FORWARD

Tue 2nd Mar 2010 | Football Sponsorship

St Patrick's Athletic have today announced that Nissan will become the club's new main sponsor and the company's name will feature on the front of the players' jerseys for the 2010 season. "Nissan has...

Kasabian are away from home to launch the new England away shirt at Paris gig

Thu 25th Feb 2010 | Football Sponsorship

Kasabian have made history by becoming the first ever band to launch an England football shirt. The band revealed the new away shirt, tailored by Umbro, late last night in front of thousands of...

Burnley sign multi-million pound shirt sponsorship deal

Thu 18th Feb 2010 | Football Sponsorship

Burnley Football Club is delighted to announce a prestigious multi-million-pound shirt sponsorship deal with Fun88. The Chinese entertainment company, who operate a fully registered online casino and...

Match Officials Governing body seeks new partners

Wed 10th Feb 2010 | Football Sponsorship

The Professional Games Match Officials (PGMO), the body responsible for providing and managing all professional match officials in English football, is inviting organisations to become their new...

BT announced as official England 2018 bid partner

Fri 5th Feb 2010 | Football Sponsorship

England 2018, the organisation leading England's campaign to host the 2018 FIFA World Cup™, today announced BT as an Official Partner. This major new partnership will help England 2018 in its...

Doncaster Rovers FC Shirt Sponsorship Deal

Wed 27th Jan 2010 | Football Sponsorship

Championship football team Doncaster Rovers have announced that they will be seeking a new shirt sponsor from the 2010/11 season. Current shirt sponsor Wright Investments are currently in the third...

Carlsberg unveil £30m World Cup Campaign

Tue 26th Jan 2010 | Football Sponsorship

Carlsberg is to launch a £30m World Cup-themed marketing campaign that will become the beer brand’s biggest single marketing investment of the year. As the official beer of the England...

Sale of football team names to be blocked

Thu 21st Jan 2010 | Football Sponsorship

The Scottish Football Association is expected to block moves to sell the naming rights for football teams. The plan has been put forward by Stirling Albion supporters who say they have been in...

Puma revealed as NUFC kit supplier 2010/11

Wed 20th Jan 2010 | Football Sponsorship

PUMA is to be Newcastle United FC's official supplier and official licensee of replica merchandise from the 2010/2011 season. “We are very proud to have entered into a relationship with PUMA,"...

Birmingham City FC Sponsorship Deal

Tue 19th Jan 2010 | Football Sponsorship

Birmingham City Football Club have today completed a Club record signing off the pitch in an exclusive five year sponsorship deal with Xtep International Holdings Ltd. This sponsorship deal will see...