The Football Association appoints new marketing chief
Mon 1st Nov 2010 | Football Club Management
The Football Association (FA) has appointed Adrian Wells as its new head of marketing.replacing Simon Freedman, who left the organisation in August to take up a role at mobile operator O2.
Wells, who has spent the last decade at fmcg giant Procter & Gamble, will be in charge of the promotion of the FA Cup, Wembley Stadium, FA Learning, Football Development and the England national teams
Wells will be tasked with promoting the England national team, which has still to find a sponsor to replace the Nationwide building society, which did not renew its annual £20m deal with the national side in July, following a disastrous World Cup.
Julian Eccles, the FA’s group director of marketing and communications, said: "The FA needs informed, vibrant and engaging marketing to reach a wider range of audiences, so I am delighted we have been able to appoint someone of Adrian’s calibre and track record to help us achieve this."
Wells said: "I am excited about joining The FA to combine my professional experience with my passion for football.
"The opportunity for The FA to reach out to new audiences through so many channels from grassroots to elite levels is one I am keen to develop."
- SUBSCRIBE TO THE F.C. BUSINESS RSS FEED
- BECOME A FAN OF F.C. BUSINESS ON FACEBOOK
- FOLLOW OUR TWEETS ON TWITTER
- LINKED IN TO FOOTBALL INDUSTRY PROFESSIONALS
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk
Google
Yahoo
Live
del.icio
DiggRelated Articles
Director of Communications to leave LFC
Fri 11th May 2012 | Football Club Management
Fenway Sports Group are continuing their overhaul at Liverpool after announcing director of communications Ian Cotton is to leave the club. Last month the departures of director of football Damien...
Study Confirms Player Fatigue Costs Vital Points
Thu 10th May 2012 | Football Club Management
Atletico Madrid's defeat of Atletic de Bilbao in the Europa League Final last night could end up costing them a place in next season’s Champions League, according to former Wales’...
Burnley FC Appoint New Academy Manager
Tue 8th May 2012 | Football Club Management
Jason Blake has been appointed as the Academy Manager at Turf Moor ahead of next season's introduction of the new Youth Academy structure in England. Blake, who had been acting Head of Youth following...
Bristol City Chairman To Stand Down
Thu 3rd May 2012 | Football Club Management
Bristol City chairman, Colin Sexstone has announced he is to step down on May 31st to pursue other interests and will be succeeded by Keith Dawe, with the rest of the Board's constitution unchanged....
