Manchester City hit as global brand plans stall
Tue 12th Oct 2010 | Football Club Management
Manchester City Football Club has suffered a dent to its ambitions to become one of the biggest football brands in the world, following the departure of its chief marketing officer, David Pullan according to Marketing Magazine.
Pullan, who left last week, had only been in the role for about 18 months. He was appointed in March 2009 as the club looked to grow its client base under the stewardship of Abu Dhabi United and its multi-millionaire owner Sheikh Mansour bin Zayed Al Nahyan.
Manchester City declined to comment on his departure, other than to confirm the club is looking for a replacement. However, a source close to Marketing Magazine claimed Pullan’s chief marketing officer role could be split into two.
Pullan reported directly to chief executive Garry Cook. Chris Kay, a former executive at ad agency Fallon, is still with the club as head of marketing and is the leading internal candidate to replace him.
In January, chief executive Cook claimed that Manchester City is ‘without doubt going to be the biggest and best football club in the world’.
- SUBSCRIBE TO THE F.C. BUSINESS RSS FEED
- BECOME A FAN OF F.C. BUSINESS ON FACEBOOK
- FOLLOW OUR TWEETS ON TWITTER
- LINKED IN TO FOOTBALL INDUSTRY PROFESSIONALS
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk
Google
Yahoo
Live
del.icio
DiggRelated Articles
Director of Communications to leave LFC
Fri 11th May 2012 | Football Club Management
Fenway Sports Group are continuing their overhaul at Liverpool after announcing director of communications Ian Cotton is to leave the club. Last month the departures of director of football Damien...
Study Confirms Player Fatigue Costs Vital Points
Thu 10th May 2012 | Football Club Management
Atletico Madrid's defeat of Atletic de Bilbao in the Europa League Final last night could end up costing them a place in next season’s Champions League, according to former Wales’...
Burnley FC Appoint New Academy Manager
Tue 8th May 2012 | Football Club Management
Jason Blake has been appointed as the Academy Manager at Turf Moor ahead of next season's introduction of the new Youth Academy structure in England. Blake, who had been acting Head of Youth following...
Bristol City Chairman To Stand Down
Thu 3rd May 2012 | Football Club Management
Bristol City chairman, Colin Sexstone has announced he is to step down on May 31st to pursue other interests and will be succeeded by Keith Dawe, with the rest of the Board's constitution unchanged....
