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Chelsea Appoints Ericsson As Connected Venue Partner

Mon 17th Jul 2017 | IT & Technology

Ericsson has been unveiled as the connectivity partner for Stamford Bridge – the home of Chelsea Football Club.

The deal will see free wi-fi coverage provided via the Small Cell as a Service connected venue business model whereby Ericsson designs, builds and operates the network on the customer’s behalf.

As a result, Chelsea FC will be able to provide fans throughout the stadium with a richer experience that enables them to interact digitally.

Many fans used their smartphones to share photos and videos via social media, during the club’s title winning season, often stretching cellular networks to the limit.

To ensure visitors can enjoy a seamless digital experience, Ericsson will design, build and operate a carrier-grade wi-fi access network and then manage it on Chelsea FC’s behalf.

Chris Townsend, Chelsea FC commercial director, says: “We look forward to a rich partnership with Ericsson which will directly assist the thousands of fans who come regularly to Stamford Bridge.

“Ericsson leads the way in providing innovative digital solutions and we welcome them to the Chelsea family.”

Arun Bansal, Senior Vice President, Europe & Latin America, Ericsson, says: “Our research indicates that people want to use their digital devices wherever they go – and the urge to connect is even greater at a Chelsea FC home game.

“Through this partnership, we will ensure the connectivity at Stamford Bridge matches the quality of the football and look forward to exploring further options that will enable Chelsea FC to take the digital experience to the next level.”

Small Cell as a Service supports service providers’ cellular go-to-market models, enables businesses to monetize wi-fi, provides a business case for network build-out and improves end-user experience.

In 2015, Legia Warsaw became the first football club in Europe to sign a Small Cell as a Service contract with Ericsson.

Posted by: Aaron Gourley 

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