FIFA terminates 3D rights deal with Aruna Media
Wed 26th May 2010 | Television & Broadcasting
FIFA, the world’s football governing body, has reportedly terminated its contract with Swiss-based agency Aruna Media for the 3D public-viewing rights for next month’s World Cup according to tvsportsmarket.com. The deal which was signed just over a monthc ago was scrapped after fewer than expected deals were made. FIFA said: “Aruna Media no longer has any entitlement to deal with the 3D public-viewing rights or any other FIFA rights”. Sales of 3D cinema and entertainment venue rights are now being handled directly by the governing body.
Last month Aruna said that it was confident of selling the rights for 3D screenings of World Cup games in movie theatres and other venues across 26 countries. However, by the time the deal was terminated, it is thought to have signed very few deals. Confirmed deals included those with Hong Kong’s Panorama Entertainment Group in Asia, and with commercial broadcaster Globo and cinema chain Cinemark in Brazil.
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