FL INTERACTIVE APPOINTS NEW ADVERTISING AGENCY
Tue 25th May 2010 | IT & Technology
FL interactive (FLi) – the digital arm of The Football League – has appointed Hi-Media as its Official Advertising Sales Partner.
Hi-Media will co-ordinate advertising across the entire FLi network, which includes the mobile and digital rights of 82 individual clubs in The Football League, Premier League and Football Conference.
Websites across the network receive more than 65 million page impressions and 120 million advertising impressions per month, making FLi the largest network of football websites.
FLi General Manager Kieron Kilbride said: “Hi-Media is an experienced digital advertising sales agency who will be an excellent partner for FLi.
“We look forward to working alongside Hi-Media in order to develop internet, mobile and emerging digital media markets on behalf of clubs across our network.”
Hi-Media’s MD Neil Scoble said: “We are thrilled to be working with FLi over the coming months and years in monetising their digital media offering. This is a great opportunity for both Hi-Media and FLi to help Advertisers tap into this loyal and passionate audience and generate increased value for their brands.”
The three year contract begins on July 1, 2010.
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