Aston Villa Partner With Time Warner Cable Sports
Tue 22nd Oct 2013 | Television & Broadcasting
Aston Villa Football Club and Time Warner Cable Sports have struck a deal which will see the club’s international television programme, Aston Villa Weekly, screened on two regional sports channels in the Southern California area of the USA.
The two-year agreement will see Aston Villa Weekly broadcast to five-million homes in the west coast of America each week on Time Warner Cable SportsNet and Spanish-language station Time Warner Cable Deportes.
Aston Villa Weekly is a three-hour programme focusing on all of Villa’s Barclays Premier League games.
The weekly show features Villa’s most recent Barclays Premier League game in full, as well as interviews, news and behind-the-scenes features from the club’s Villa Park stadium and Bodymoor Heath training headquarters.
Time Warner Cable SportsNet and Time Warner Cable Deportes are Southern California’s two newest regional sports networks.
Mark Shuken, Senior Vice President and General Manager, Time Warner Cable Sports Regional Networks, said: “Our viewers love soccer and we’re thrilled to be able to provide them with even more premiere soccer programming through our new partnership with Aston Villa.
“The behind-the-scenes content and insider access of ‘Aston Villa Weekly’ perfectly match our programming philosophy and we’re excited that Time Warner Cable SportsNet and Time Warner Cable Deportes viewers can now watch it every week.”
Russell Jones, Head of Marketing and Communications at Aston Villa, added: “We are delighted to have signed this deal with Time Warner Cable.
“This relationship will help us reach over five-million homes across the west coast of America, which will not only provide existing fans with another platform to keep up to speed with events at Villa Park, but also allows us an opportunity to introduce Aston Villa to an entirely new audience.”
Lee H. Berke, President & CEO of LHB Sports, Entertainment & Media, Inc., is working with Aston Villa on their US television efforts.
Posted by: Aaron Gourley
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
If you have any football business related news stories you’d like to share then please contact us – email@example.com
Tue 18th Nov 2014 | Television & Broadcasting
The way in which the Premier League’s multi-billion pound UK TV rights are sold is being investigated by Ofcom following a complaint lodged by Virgin Media. The investigation into how the...
Thu 9th Oct 2014 | Television & Broadcasting
Eurosport has acquired the pan-European rights* to the first edition of the Indian Super League of football and will broadcast live 16 matches of the opening season between October 12 and December 20...
Tue 7th Oct 2014 | Television & Broadcasting
BT Sport have confirmed a four-year commitment to show England development team matches, beginning with the U21s' crucial European Championship play-off match against Croatia on Friday 10 October. The...
Tue 30th Sep 2014 | Television & Broadcasting
Virgin Media has complained to Ofcom over the way that rights to Premier League matches are sold, saying that consumers are being forced to pay too high a price to watch games. Virgin Media, owned by...