SEAT London 2016

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Newcastle United Sign Lingerie Deal

Mon 5th Sep 2011 | Marketing & PR

Newcastle United has become the latest football club to sign a deal with a leading underwear retailer.

The club has signed a deal with football-related underwear specialists Premier Lingerie to stock the official club shops with special black and white underwear emblazoned with the club’s logo.

The range includes bras, briefs, French knickers, stockings, suspender belts and camisoles in a variety of sizes.

Stuart Middlemiss, Newcastle United’s head of retail, said: “This is something which a lot of other clubs have been exploring and we are keen to see how Newcastle fans take to the club-branded lingerie.”

The deal sees United become the second Barclays Premier League club to stock lingerie in their club shops after linking up with Midlands-based Premier Lingerie. Wolverhampton Wanderers were the first to sign up last Christmas, and now the company is in discussions with numerous other clubs.

Paul Robinson, director of Premier Lingerie, said: “We’re delighted to be working with Newcastle United – it’s such a big club and has a massive fan base, not only in the north east but across the country and further afield.

“We’ve had a great reaction at Wolves so I’m confident that they’ll also be a hit with Newcastle fans.”

Paul added: “Women now make up about 20 per cent of football supporters but only three to five per cent of club merchandise is aimed at them. A lot of clubs simply stock pink t-shirts with the club’s logo on them – that’s not good enough. Not enough clubs are doing anything sassy for their female fans, so that’s where we’re helping.”

Over the past two years and using high-quality materials, Premier Lingerie has developed an exclusive range of lingerie for female supporters. The range includes a variety of styles produced in club colours, tastefully adorned with official insignia.

The full range is now being stocked in Newcastle United’s club shops and is also available online at

To find out more about Premier Lingerie, call 0121 5300 124 or visit





If you have any football business related news stories you’d like to share then please contact us – or

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio | Digg Digg |

Related Articles

Rotherham United Extend Business Partner Reach

Wed 18th Nov 2015 | Marketing & PR

Rotherham United have secured a deal with Hodge Clemco Ltd who will join the Club's family of 'Business Partners'. Rotherham United’s commercial director, Steve Coakley welcomed the latest...

Everton Launch Business Club

Wed 18th Nov 2015 | Marketing & PR

Roberto Martinez helped Chief Executive, Robert Elstone launch the Everton Business Club at the Hilton Hotel in Liverpool this week. The Blues’ boss was joined on stage by Elstone as the pair...

The Football League Unveils New Branding

Thu 12th Nov 2015 | Marketing & PR

From next season the Football League is to be re-named the English Football League as part of a comprehensive corporate and competition re-branding. The new title, which will come into use at the...

Fans To Design Emirates FA Cup Final Tickets

Thu 5th Nov 2015 | Marketing & PR

The ticket design for the final of The Emirates FA Cup, will feature a photo captured by one of the millions of football fans that follow The Emirates FA Cup adventure this season. For the first time...