Aspen
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FCBusiness Subscription
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Newcastle United Sign Lingerie Deal

Mon 5th Sep 2011 | Marketing & PR

Newcastle United has become the latest football club to sign a deal with a leading underwear retailer.

The club has signed a deal with football-related underwear specialists Premier Lingerie to stock the official club shops with special black and white underwear emblazoned with the club’s logo.

The range includes bras, briefs, French knickers, stockings, suspender belts and camisoles in a variety of sizes.

Stuart Middlemiss, Newcastle United’s head of retail, said: “This is something which a lot of other clubs have been exploring and we are keen to see how Newcastle fans take to the club-branded lingerie.”

The deal sees United become the second Barclays Premier League club to stock lingerie in their club shops after linking up with Midlands-based Premier Lingerie. Wolverhampton Wanderers were the first to sign up last Christmas, and now the company is in discussions with numerous other clubs.

Paul Robinson, director of Premier Lingerie, said: “We’re delighted to be working with Newcastle United – it’s such a big club and has a massive fan base, not only in the north east but across the country and further afield.

“We’ve had a great reaction at Wolves so I’m confident that they’ll also be a hit with Newcastle fans.”

Paul added: “Women now make up about 20 per cent of football supporters but only three to five per cent of club merchandise is aimed at them. A lot of clubs simply stock pink t-shirts with the club’s logo on them – that’s not good enough. Not enough clubs are doing anything sassy for their female fans, so that’s where we’re helping.”

Over the past two years and using high-quality materials, Premier Lingerie has developed an exclusive range of lingerie for female supporters. The range includes a variety of styles produced in club colours, tastefully adorned with official insignia.

The full range is now being stocked in Newcastle United’s club shops and is also available online at www.nufc.co.uk

To find out more about Premier Lingerie, call 0121 5300 124 or visit www.premier-lingerie.co.uk

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Tottenham Hotspur And MBNA Extend Agreement

Wed 27th Aug 2014 | Marketing & PR

Tottenham Hotspur and MBNA have today announced a continuation of a long-standing 16-year collaboration, which will see MBNA remain the Club’s official UK Credit Card Partner until the end of...

Aston Villa Tie Up William Hill Betting Partnership

Tue 19th Aug 2014 | Marketing & PR

Aston Villa have announced a new partnership with William Hill Online as their new Official UK & Ireland Betting Partner. Aston Villa acting Chief Executive Robin Russell said: “We are...

Everton Backed By Coral For Two Seasons

Tue 19th Aug 2014 | Marketing & PR

Everton Football Club has penned a new two-year deal with Coral Interactive, part of Gala Coral Group, to become the Club's Official European Betting Partner. The new partnership will see the Club tie...

Aston Villa Announce Tourist Destination Partnership

Fri 15th Aug 2014 | Marketing & PR

Aston Villa have announced a unique partnership which will see Andalucía become the club’s Official Tourist Destination Partner for the 2014-2015 season. The region in Southern Spain,...