Nike, Konami and Facebook to speak on Digital Media
Wed 16th Feb 2011 | Football Industry Events
Soccerex are pleased to announce that this year’s Soccerex European Forum, 30-31 March, Manchester will feature a special session on Digital Media in football with representatives from industry leaders Nike, Konami, Facebook and Lionside.
The session, titled ‘Digital Media: The Changing Face of Fan Interaction’, will feature a series of interactive presentations looking at how digital media has moved the goalposts of fan engagement and the different challenges and opportunities presented to the football industry by the new media landscape.
The presentations will be made by Rick Kelley, Head of Mid Market Sales EMEA, Facebook, Florian Stronk, Head of Online Business Development, Konami and Mario Turza, Global Digital Lead, Nike Football. The panel will be chaired by Michael McBride, VP Business Operations at leading sports social gaming company Lionside.
Commenting on his involvement on the panel, Konami’s Florian Stronk said that “The European Forum is a great opportunity for us to present our involvement in football, including but beyond the gaming aspects that Konami has been known for. It is a rapidly changing business field for license owners as well as for sponsors. This session should bring everyone “up to date” and will surely provide interesting insights into the rapidly evolving monetization and promotion opportunities in the digital space.”
The panel is part of an exciting conference agenda covering topics including the success of the German football model, financial equality, commercial challenges to differing sized clubs and Eastern Europe’s upcoming tournaments and market development.
For further information about this event please call +44 (0)208742 7100 or visit www.soccerex.com/europe.
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