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Sports CRM Summit 2012

Arsenal FC freeze season ticket prices for 2010/11

Tue 16th Feb 2010 | Marketing & PR

In a statement on the club's website, Arsenal today confirm that the Board of Directors has made the decision to freeze prices on season tickets and matchday tickets for the 2010/2011 season.

Since the last season at Highbury in 2005/2006, season ticket prices will now have remained unchanged for five out of the past six seasons.

Arsenal Chief Executive Ivan Gazidis said: "Having a lengthy waiting list for season tickets puts the Club in an advantageous position when determining the ticket pricing policy each season. Having given the matter due consideration, we strongly believe the right course of action is to freeze the cost of match tickets and season tickets for the forthcoming season. We are mindful that the current financial climate is difficult and our decision to maintain the current pricing structure reflects that."

The news will surely be welcomed by the club's fans.

Arsenal are the first club to reveal its season ticket pricing for next season. A number of club's reduced or froze season ticket prices for this season (2009/10) in response to the current economic climate in which many fans have struggled financially.

(picture from Arsenalimages.com)

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