Home Hunts Sandman Hotel Newcastle

Business Directory

Browse the Directory

Sign Up to the Directory

Sports CRM Summit 2012

RSPB links up with Walsall Football Club to save the swift

Tue 6th Jul 2010 | Marketing & PR

Walsall Football Club has joined forces with the conservation charity RSPB to make a difference for the swift, a summer migrant which is declining dramatically across the UK.

 The screaming of swifts is a real sign that summer has arrived, but bird numbers arriving in the UK from Sub-Saharan Africa has declined by 47% in the past ten years, and the species was recently added to the conservationists’ amber list, meaning it is of serious conservation concern.

 Daniel Mole who’s the Assistant Club Secretary at Walsall Football Club said: “The swift has been part of our logo since we were founded back in 1888 when Walsall Town and Walsall Swifts amalgamated, and we feel a particular duty to help protect these enigmatic birds.”

 The club will help raise awareness of swift conservation in its match day programme as well as by having the RSPB’s swift advice leaflets available at its shop. The club will also raise money for the RSPB’s conservation work by displaying the charity’s swift pin badges in Main Reception at the Bank’s Stadium. 

 The RSPB is trying to understand why swifts are declining, but loss of nest sites through building improvement or demolition is thought to be a serious issue, as they nest almost exclusively on buildings.

Louise Pedersen from the RSPB’s Birmingham Office says: “We know that swifts are really struggling to find suitable places to nest when they return from Africa in summer to raise a family here.

“We are thrilled to get Walsall Football Club on board to help get the message out to people in the West Midlands about what can be done to help these special long-distance flyers.”

A nationwide search launched by the RSPB last year asked for help in identifying where swifts are still seen and could be nesting, with thousands of people across the UK taking part.

Results have revealed the critical role that buildings play in the future of the species, with all swifts recorded found nesting on buildings, and over three quarters of them (77%) found nesting in houses.

And the charity hopes that more can be done to protect existing nests and provide more nesting opportunities in new buildings and renovations.

 

The RSPB continues its swift search this year and appeals to us all to look out for groups of screaming swifts at roof level, a good sign they are breeding nearby, or where they have seen swifts nesting – perhaps entering a hole in the building or under a roof. They would like any sightings reported to them via their website at (www.rspb.org.uk/helpswifts).

 

 

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Vauxhall Offer England Fans Chance to go Home or Away

Fri 11th May 2012 | Marketing & PR

Vauxhall has this week launched a brand new Facebook competition giving England fans the opportunity to support Roy Hodgson’s men either at Home and Away this summer. The England Team sponsor...

Manchester City And Nike Announce New Partnership

Tue 8th May 2012 | Marketing & PR

Manchester City Football Club and NIKE Inc. have announced a new partnership that will see the sponsorship of the Club move from Umbro to the Nike brand from the start of the 2013/14 season. The Umbro...

Chelsea Form Groundbreaking F1 Partnership

Mon 30th Apr 2012 | Marketing & PR

In a first for a football club, Chelsea have announced a groundbreaking partnership with the Sauber F1 Team, bringing together two of global sport's biggest names. The official partnership launch will...

MBNA Extend Chester FC Sponsorship

Thu 19th Apr 2012 | Marketing & PR

Chester-based credit card lender MBNA is strengthening its relationship with the club and will become its 'Principal Partner'. The deal is an extension to the two-year kit sponsorship MBNA has had...