Wembley Stadium re-branded
Tue 1st Jun 2010 | Marketing & PR
The Football Association has announced its rebrand of Wembley Stadium as it looks to sell the venue as a multi-purpose site to new sponsors.
The new image is part of a wider four-year sponsorship programme as it looks to appoint a lead partner which, potentially, could see a change in the Stadium’s name.
With increasing opportunities in digital and social media, the new identity has been designed for optimum use across these platforms. It also more accurately reflects the iconic status of the stadium for events like The FA Cup Final, the NFL International Series, music acts of monumental scale, the UEFA Champions League Final to be held at Wembley in 2011, and the football tournament of the London 2012 Olympic and Paralympic Games.
The stadium has come under heavy scrutiny for the state of its pitch recently – which many believe to be caused by the ground hosting other sporting events.
The FA, which owns Wembley Stadium, appointed brand design consultancy Bulletproof to evolve the new Wembley identity. Bulletproof worked closely with The FA’s in-house design studio and Wembley’s marketing team.
A strapline – inspiring • memories – has been introduced to further propel Wembley towards its vision of being the pre-eminent sports and entertainment venue in the UK. Each word has its own weight and together reflects the stadium’s inspirational power over those lucky enough to play or spectate there.
“The new identity is an important part of our long-term strategy to drive even greater engagement with our Club Wembley members, commercial partners and huge spectator base” says The FA Group Head of Marketing Simon Freedman.
“We are moving into a new stage in our lifecycle and the new identity is more reflective of the dynamic and multi-purpose nature of the stadium” says Wembley Managing Director Roger Maslin.
The new identity has already been embraced by UMBRO and Carlsberg, who have both renewed their Official Supporter agreements with Wembley for the 2010-14 period.
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk
Don’t forget to subscribe to F.C. Business Magazine to keep up to date with the latest comment from the football world. Click here to subscribe
Google
Yahoo
Live
del.icio
DiggRelated Articles
Vauxhall Offer England Fans Chance to go Home or Away
Fri 11th May 2012 | Marketing & PR
Vauxhall has this week launched a brand new Facebook competition giving England fans the opportunity to support Roy Hodgson’s men either at Home and Away this summer. The England Team sponsor...
Manchester City And Nike Announce New Partnership
Tue 8th May 2012 | Marketing & PR
Manchester City Football Club and NIKE Inc. have announced a new partnership that will see the sponsorship of the Club move from Umbro to the Nike brand from the start of the 2013/14 season. The Umbro...
Chelsea Form Groundbreaking F1 Partnership
Mon 30th Apr 2012 | Marketing & PR
In a first for a football club, Chelsea have announced a groundbreaking partnership with the Sauber F1 Team, bringing together two of global sport's biggest names. The official partnership launch will...
MBNA Extend Chester FC Sponsorship
Thu 19th Apr 2012 | Marketing & PR
Chester-based credit card lender MBNA is strengthening its relationship with the club and will become its 'Principal Partner'. The deal is an extension to the two-year kit sponsorship MBNA has had...
