Virgin Money becomes Newcastle shirt sponsor
Thu 5th Jan 2012 | Football Sponsorship
Newcastle United kicked off their new shirt sponsorship deal with Virgin Money in style last night with a 3-0 win over Manchester United.
Before the game it was announced that the two parties had agreed a two-year deal which follows a long standing relationship between Northern Rock and Newcastle United. (Virgin Money completed the acquisition of Northern Rock plc on 1 Jan 2012.)
The Virgin Money logo will be used on team shirts for the remainder of the 2011-12 season under the current sponsorship arrangements.
Newcastle United Managing Director Derek Llambias said: "We're delighted to secure this new deal with Virgin Money and we look forward to enjoying a mutually beneficial partnership over the coming seasons. It is an excellent deal for both parties and we're very happy to have them on board."
Jayne-Anne Gadhia, Chief Executive at Virgin Money said: "Now that Virgin Money and Northern Rock are united as one business, it gives us great pleasure to continue the shirt sponsorship of Newcastle United Football Club. The Northern Rock sponsorship started in 2003 and it is an important link to the North-East which we are pleased to continue.
"Combined with our sponsorship of the Virgin London Marathon and the Edinburgh Festival 'Fringe on the high street', the shirt sponsorship of Newcastle United Football Club embeds our involvement in the communities we serve.
"The first 10,000 supporters with 2011/12 season shirts that bring them to the Club shop will receive a free Virgin Money update to their shirt. Availability of this new branding will be posted on the club website but is expected at the end of the week."
Newcastle had hoped to combine the shirt sponsorship with the naming rights to the stadium in a package valued at around £10m a year, but it now seems unlikely that Virgin Money will take up the option of the naming rights.
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