Southampton Football Club enters augmented reality
Thu 22nd Dec 2011 | IT & Technology
Southampton FC has become the first club in The Football League to take advantage of the very latest in mobile technology, with a new marketing campaign allowing loyal fans to show their support using blippar™ image recognition.
Advertising banners across Southampton can now be brought vividly to life using the latest in augmented reality technology, putting the club firmly at the heart of the city as it continues to strive toward possible promotion at the top of the Championship.
Fans of the Championship-leading club can put themselves at the centre of the Saints’ huddle with up-to-the-minute technology allowing them access to a wealth of information at the touch of a button. Supporters need only to install the free blippar™ app to their iPhone or Android device to become part of the team with just one click.
As well as providing instant access to the club’s website, team shop and ticket office, fans can also use the huddle feature to place their own face into the Southampton FC team, then use the app to share this image via email, Facebook and Twitter, showing their support for the team across social media networks.
Chris Hayler, Marketing Manager at Southampton FC, said: “We always place our fans at the heart of what we do so we are delighted to be able to engage them using such new technology, and to be leading the way in the use of augmented reality marketing by English football clubs. Our supporters now have the chance to access exclusive information and features at just the touch of a button, ensuring that they stay connected with the club wherever and whenever they wish.”
The blippar™ app can be downloaded for free from the App Store and other platforms. Huddle images will be seen across the city from this week, with an additional chance to see the new materials close up in Southampton’s match day programme for the Boxing Day home match against Crystal Palace.
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