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Sports CRM Summit 2012

BBC Survey reveals the cost of Football

Tue 2nd Aug 2011 | Money & Finance

A survey by the BBC which looked at the cost of attending a football match has revealed the cheapest and the dearest clubs in England and Scotland.

The survey conducted by BBC Sport showed Blackburn Rovers offer better value deals for adults without season tickets, than the rest of the top flight.

Offering £10 adult tickets for several games a season – Rovers fans can enjoy the match, a pie, a programme and a cup of tea for just £17.50.

In comparison to Liverpool, the cheapest day out available is £46.95.

Speaking to BBC Sport following the survey results Blackburn Rovers marketing manager Simon Williams said "We made a conscious business decision four years ago to put bums on seats at Ewood Park through cheap season tickets and £10 tickets for certain category games.”

"And this has been a great success with the fans, pushing our average home attendance up by several thousand to 25,000. That's fantastic considering the town has a population of 130,000.

"The players have gone on record to say how much the atmosphere in the stadium has improved and how it drives them on. So it does make a difference."

Unsurprisingly, clubs in London are generally more expensive, with Arsenal (£100), Chelsea (£87) and Tottenham (£80) having the highest cost of matchday tickets in the country.

However, Chelsea's cheapest ticket is £23.50. Champions Manchester United and cross-city rivals City compare relatively well - United's cheapest day out is £35.60 while City's cheapest ticket is £25.

In a statement, the Premier League said that games were expected across the division to be 92 per cent full this season and that it does not interfere with clubs price setting.

"Individual Premier League clubs decide at what level to price their match tickets,” read the statement.

“What is clear is that they all work extremely hard to fill their grounds with varied pricing pitched at fans with different budgets and needs."

For full details visit the BBC Sport Website

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