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Sports CRM Summit 2012

Motherwell Sign Deal with Cash Converters

Wed 18th May 2011 | Football Sponsorship

Scottish Premier League Club, Motherwell, has announced that it has agreed a deal with Cash Converters to become their new principal sponsor from the start of the 2011/2012 SPL season.

In addition, the brand’s logo will also feature on the back of the shirts worn by the team for The Scottish FA Cup Final this weekend, when the club face Celtic.

Motherwell Chief Executive, Leeann Dempster expressed her delight at the news of the deal: “We are thrilled to be working with such a recognised brand and are looking forward to a healthy relationship with Cash Converters.

Cash Converters Chief Executive, David Patrick, said: “It is a tremendous honour to be beginning a partnership with the club at such an important time in its history. Not only are the team days away from meeting Celtic in The Scottish FA Cup Final, but 2011 also marks 125 years since the club was formed.

“Cash Converters plans to work closely with the club and its supporters to enhance the matchday experience and also offer fans the chance to win exclusive, money-can’t-buy prizes.

“We hope the new partnership will prove a great success for the brand, the club and its excellent supporters. We’re very excited about it.”

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