Football Sponsorship
Manchester United takes telecommunications strategy to Europe
Tue 7th Feb 2012 | Football Sponsorship
Manchester United has furthered its recent trend of agreeing sponsorship deals with overseas telecommunications companies by agreeing its first deal with a European operator. The Barclays Premier...
Aston Villa secure new £15 million kit deal with Macron
Tue 7th Feb 2012 | Football Sponsorship
Aston Villa have signed a record-breaking £15 million kit deal with an Italian sportswear manufacturer to replace current supplier Nike. Macron will produce Villa’s playing strip, replica...
Liverpool Powered by new Partnership
Tue 31st Jan 2012 | Football Sponsorship
Liverpool FC have announced a partnership the Thai car-battery manufacturer 3K Battery. As the Merseyside club continues to grow its partner portfolio the partnership will see the club working with 3K...
Sponsors Line up for Football League Awards
Mon 9th Jan 2012 | Football Sponsorship
Perform, Football Manager and Mitre join the list of prestigious sponsors at the Football League Awards 2012 The Football League today announced that it has agreed headline sponsors for three of its...
Burnley FC Secure New Shirt Sponsor
Fri 6th Jan 2012 | Football Sponsorship
Burnley Football Club have announced a prestigious new shirt sponsorship deal with Premier Range, commencing in the summer of 2012. The online kitchen specialist, based in Todmorden, has agreed an...
Virgin Money becomes Newcastle shirt sponsor
Thu 5th Jan 2012 | Football Sponsorship
Newcastle United kicked off their new shirt sponsorship deal with Virgin Money in style last night with a 3-0 win over Manchester United. Before the game it was announced that the two parties had...
Posh Appeal to Fans ‘Going the Extra Mile’ This Christmas
Fri 23rd Dec 2011 | Football Sponsorship
Green Energy Parks (GEP) are urging Peterborough United fans to take their shirts on holiday this Christmas, promising to convert the miles travelled by supporters into cash for local charities. The...
Birmingham City sponsor donates shirt sponsorship to children’s charity
Mon 19th Dec 2011 | Football Sponsorship
Birmingham City Football Club sponsors Rationalfx are to donate their shirt sponsorship to children’s heart charity, Little Hearts Matter. RationalFX, the principal sponsor of Birmingham City...
Johnstone’s Paint Trophy A Firm Fixture Until 2015
Wed 14th Dec 2011 | Football Sponsorship
Clubs in Leagues 1 and 2 of The Football League have received an early Christmas present following the announcement that Johnstone’s Paint has renewed its sponsorship of The Johnstone’s...
Ford renews UEFA Champions League sponsorship
Fri 9th Dec 2011 | Football Sponsorship
UEFA have announced the extension of its sponsorship agreement with Ford for the UEFA Champions League seasons from 2012 to 2015. Ford has been an official partner and official vehicle supplier for...
Northampton Town join local businesses for unique partnership
Wed 30th Nov 2011 | Football Sponsorship
Businesses on Brackmills industrial estate have joined forces and signed up to become a community partner of Northampton Town Football Club. The football club and industrial estate will now work...
Ipswich Town sign new deal with Mitre
Tue 29th Nov 2011 | Football Sponsorship
Ipswich Town Football Club and Mitre have announced a two-year extension to their partnership that will see the British sports brand supplying the Club with its home and away kits as well as bench and...
Blackburn owners come under fire from key sponsor
Wed 23rd Nov 2011 | Football Sponsorship
Blackburn Rovers owner Venky’s has come under new pressure after one of the club’s major sponsors criticised their running of the Barclays Premier League team. The poultry firm became the...
Clydesdale Bank to end SPL sponsorship deal
Thu 17th Nov 2011 | Football Sponsorship
The Scottish Premier League and the Clydesdale Bank have announced their title sponsorship will come to a close at the end of season 2012/13. The Clydesdale Bank has been the title sponsor of the...
Aviva give Norwich shirt sponsor to childrens' charity
Wed 16th Nov 2011 | Football Sponsorship
A national charity that supports vulnerable young people on Britain's streets will be given a major boost this weekend as Aviva hands over its high-profile shirt sponsorship of Norwich City to Railway...
Newcastle United rename St James’ Park
Thu 10th Nov 2011 | Football Sponsorship
Newcastle United announce plans to licence full naming rights to St. James’ Park Newcastle United have today announced plans to licence the full naming rights to the club’s stadium...
Liverpool and Stanley Black & Decker join forces
Mon 31st Oct 2011 | Football Sponsorship
Liverpool Football Club has announced a new addition to its growing family of commercial partners. Stanley Black and Decker Inc will become the club's official partner in the tools and security...
Stanley Black & Decker becomes a new sponsor of Fulham FC
Mon 31st Oct 2011 | Football Sponsorship
Stanley Black & Decker, the world’s largest tools and security company, continues its successful global outdoor marketing campaign to increase brand awareness for its key brands with an...
BEKO Teams Up with The Football League
Fri 21st Oct 2011 | Football Sponsorship
Appliance manufacturer Beko is teaming up with The Football League to launch a new family-focused initiative promoting a healthy, active lifestyle for children. The company has become the first...
Belfast Telegraph partners with Irish FA
Tue 18th Oct 2011 | Football Sponsorship
The Irish FA have announced the Belfast Telegraph as the new title sponsor of the IFA Championship. The leagues will now be called the Belfast Telegraph Championship 1 and 2 for the remainder of the...
Liverpool FC sign partnership with hotel group
Tue 11th Oct 2011 | Football Sponsorship
Liverpool Football Club has expanded its partner portfolio with the announcement of a new three-year partnership with the hotel chain Park Inn by Radisson. The partnership will see the Club working...
Peterborough go the extra mile for charity
Wed 5th Oct 2011 | Football Sponsorship
Peterborough United, in partnership with their sponsors Green Energy Parks, has announced the launch of the “Going the Extra Mile” competition for their fans. The competition challenges...
Aston Villa signs deal with Japanese mobile network
Tue 4th Oct 2011 | Football Sponsorship
Aston Villa have signed a lucrative mobile phone deal in Japan to sell exclusive content to an emerging fan base. The new contract with CWS Brains, a leading mobile content provider in Japan, means...
Football League begin search for new League Cup sponsor
Tue 27th Sep 2011 | Football Sponsorship
The Football League is to begin discussions with potential new sponsors for its showpiece cup competition, the League Cup, after the exclusive negotiating period of current partners Molson Coors (UK...
Huddersfield Town team up with training experts
Tue 27th Sep 2011 | Football Sponsorship
Huddersfield Town have announced that its partnership with international brand Dale Carnegie Training will continue for a second season. The global company, founded in 1912, is regarded as one of the...
Corby Town reveal new away shirt sponsor
Fri 23rd Sep 2011 | Football Sponsorship
Corby Town have announced that Echo Personnel Limited were the successful bidders in the club's popular Silent Auction. The two-week private auction came to an end last week and the club have...
Kendal Town sign stadium naming rights deal
Tue 20th Sep 2011 | Football Sponsorship
Evo-Stik NPL Premier Division side Kendal Town have announced Cosyseal Insulation Limited as their new stadium sponsors for the 2010/11 season. The club’s home will now be known as the...
Huddersfield Town link up with Active Sports
Tue 13th Sep 2011 | Football Sponsorship
Huddersfield Town have announced it has linked up with local nutrition suppliers Active Sports. The deal will see them become Town's official suppliers of nutritional supplements for the 2011/12...
Specialist sports insurers sign League Challenge Cup partnership
Mon 12th Sep 2011 | Football Sponsorship
The Evo-Stik Northern Premier League have announced the appointment of a new sponsor. Doodson Sport, who is a specialist sports insurance broker, is supporting the League Challenge Cup for the next...
Malaysia Airlines & AirAsia sign two-year shirt sponsorship deal
Mon 12th Sep 2011 | Football Sponsorship
Queens Park Rangers Football Club have announced a multi-million pound shirt sponsorship deal with Malaysia Airlines and AirAsia. Malaysia Airlines will sponsor QPR’s home shirt for the next two...
New Stadium Stand Sponsor for Burton Albion
Thu 8th Sep 2011 | Football Sponsorship
Burton Albion have announced Don Amott's Leisure Kingdom as the new sponsor of the Pirelli Stadium's West Stand. The company, based in Hilton, near Derby, has agreed a two year sponsorship deal with...
Best Buy becomes latest Everton sponsor
Wed 31st Aug 2011 | Football Sponsorship
Technology retailer Best Buy has signed a new deal to become the official technology partner of Everton Football Club. Best Buy’s new deal with Everton is the company’s first venture into...
William Hill ends Scottish Cup's wait for title sponsor
Fri 26th Aug 2011 | Football Sponsorship
The Scottish Football Association (SFA) has signed up bookmaker William Hill to be the new title sponsor of the Scottish Cup. The new three-year agreement will see the competition renamed the William...
Grant Thornton ready to support Town for another year
Wed 24th Aug 2011 | Football Sponsorship
Huddersfield Town has today announced that leading financial and business advisers Grant Thornton will be supporting the Club during the 2011/12 League One season. Grant Thornton is one of the...
Fulham Football Club and EA SPORTS form partnership
Tue 23rd Aug 2011 | Football Sponsorship
Fulham Football Club and Electronic Arts Inc have announced the launch of their new two-year partnership, with EA SPORTS™ becoming the Club’s Official Video Game Partner. EA SPORTS is one...
DHL delivers Man Utd shirt deal
Tue 23rd Aug 2011 | Football Sponsorship
DHL, the world’s leading express and logistics company, has become the first official training kit sponsor of Manchester United in a ground-breaking deal for English football. The new...
Arsenal announces partnership with Betsson
Fri 19th Aug 2011 | Football Sponsorship
Arsenal Football Club has today, 19th August, announced a new and innovative three-year global partnership with Betsson. The Malta based gaming company becomes the Club’s Official Betting...
Arsenal renews deal with Citroën as Official Automotive Partner
Thu 18th Aug 2011 | Football Sponsorship
Arsenal Football Club has today, 18th August, announced it has renewed its relationship with Citroën as its Official Automotive Partner, in a three-year extension to the existing agreement. Under...
St. Albans City in new Oaklands Partnership
Thu 18th Aug 2011 | Football Sponsorship
ST ALBANS CITY have announced a new partnership with Oaklands College that will see them become the football club’s title sponsor for the next two years. The deal will see the club wearing the...
Manchester City Announce Mansion as New Partner
Wed 17th Aug 2011 | Football Sponsorship
Manchester City Football Club have announced that it has teamed up with the global online gambling and entertainment business, Mansion Group, as its new International Betting Partner. The deal will...
Blackburn Rovers partners with The Prince's Trust
Thu 11th Aug 2011 | Football Sponsorship
Blackburn Rovers FC has announced a unique charity of the year partnership with The Prince's Trust for the upcoming 2011-12 football season. The partnership will see Rovers donate the branding space...
Stoke City secure Boothen End sponsor
Wed 10th Aug 2011 | Football Sponsorship
Stoke City Football Club have completed a long-standing association with the securing of a sponsorship agreement for their stadium’s Boothen End. Staffordshire University will now be associated...
APSS sponsor Lincoln United
Fri 5th Aug 2011 | Football Sponsorship
Lincoln United has teamed up with local business, APSS, who will sponsor the Club’s first team shirts for the 2011 – 2012 season. APSS Managing Director, Darren Crookes, said: “APSS...
Birmingham City sign shirt sponsorship deal with foreign exchange company
Thu 4th Aug 2011 | Football Sponsorship
Birmingham City Football club have announced a shirt sponsorship deal with independent foreign exchange and money transfer specialists RationalFX. RationalFX originally began talking to the club about...
CWF becomes official drinks partner of Huddersfield Town
Tue 2nd Aug 2011 | Football Sponsorship
Huddersfield Town has today announced that Continental Wines and Food (CWF) has become a new partner of the Club ahead of the 2011/12 season. Huddersfield based CWF is a leading wine and alcoholic...
Huddersfield Town FC extend long standing partnership
Mon 1st Aug 2011 | Football Sponsorship
Huddersfield Town Football Club have today announced that Huddersfield-based chartered accountants Revell Ward have extended their long-standing partnership with the Club ahead of the 2011/12 npower...
Rangers Charity Foundation announces partnerships for 2011/12
Mon 1st Aug 2011 | Football Sponsorship
The Rangers Charity Foundation’s National and Community Charity Partners for season 2011/12 were announced by midfielder Steven Davis at Murray Park on Friday 29 July. Veterans’ charity...
Millwall Football Club announce sponsorship with global sports retailer
Mon 1st Aug 2011 | Football Sponsorship
Millwall have announced a new sponsorship deal with global sports giant Decathlon. Decathlon will sponsor the new season’s junior replica shirts, Zampa’s Family Club and the club mascot...
AB InBev appoints Octagon for FA Cup
Thu 28th Jul 2011 | Football Sponsorship
Global brewer AB InBev has appointed sports and entertainment specialist Octagon to manage the company’s recent agreement with The FA for Budweiser to become to lead sponsor of The FA Cup. AB...
Swedish Cider brand extends Huddersfield Town partnership
Thu 28th Jul 2011 | Football Sponsorship
Huddersfield Town have announced that Swedish Premium cider Rekorderlig has extended its deal with the Club as an official partner. As part of the partnership Rekorderlig will become the Official...
Birmingham City offer shirt sponsorship on match-by-match basis
Mon 25th Jul 2011 | Football Sponsorship
Birmingham City have announced they are to offer the advertising space on the front of their playing shirts on a match-by-match basis. The unprecedented agreement will allow flexibility throughout the...
FC United of Manchester has signed its first main club sponsor.
Mon 25th Jul 2011 | Football Sponsorship
Mobile location services company mxData has agreed an innovative two-year contract to become the first main sponsor of FC United and its community work, in a deal that will help the supporter-owned...
One 17 Design become official Huddersfield Town partners!
Thu 21st Jul 2011 | Football Sponsorship
Huddersfield Town has today announced that award winning architects One 17 Design have signed a one year deal to be an official Club partner throughout the upcoming 2011/12 season! One 17 Design...
Walsall reveal new kit and sponsors
Mon 18th Jul 2011 | Football Sponsorship
Walsall Football Club have today announced new shirt sponsorship deals as the 2011/12 home and away kits were unveiled. Surestop Limited have agreed a one-year front of shirt sponsorship whilst CAT...
Sunderland appoint sponsorship agency Essentially Group
Mon 18th Jul 2011 | Football Sponsorship
Sunderland AFC have appointed Essentially Group to act as the Barclays Premier League club’s exclusive sponsorship agency. Essentially will be responsible for developing and implementing...
Historic football sponsorship deal announced in Sheffield
Thu 14th Jul 2011 | Football Sponsorship
A groundbreaking sponsorship deal - the first of its kind in the history of British football - has been struck in Sheffield. League One clubs Sheffield United Football Club and Sheffield Wednesday...
Nando's to sponsor Northampton Town matchday mascots
Wed 13th Jul 2011 | Football Sponsorship
Northampton Town Football Club have announced that restaurant chain Nando's will be the official Matchday Mascot sponsor for the 2011/12 season. Clive Greening, General Manager of Nando's Northampton,...
Wigan announce club's biggest ever sponsorship deal
Tue 12th Jul 2011 | Football Sponsorship
Wigan Athletic have announced the most lucrative shirt sponsorship in the club's history after agreeing a two year deal with online betting brand 12BET, The 12BET logo will feature on all Wigan...
Man City and Etihad Airways announce 10 partnership deal
Fri 8th Jul 2011 | Football Sponsorship
Manchester City Football Club and Etihad Airways have today announced a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship. The deal was signed...
Hearts sponsor withdraws support over Thomson affair
Tue 28th Jun 2011 | Football Sponsorship
The controversial decision by Heart of Midlothian to retain the services of Craig Thomson, has forced one of its sponsors to withdraw its support and forced Hearts to suspend Thompson. Thomson, the...
West Brom unveil new sponsor
Mon 27th Jun 2011 | Football Sponsorship
West Bromwich Albion today unveiled their new official club sponsor for the next two seasons. Bodog, one of the world's largest online gaming brands since 1994, will sit proudly on Baggies shirts...
Genting announced as Aston Villa principal partner
Fri 24th Jun 2011 | Football Sponsorship
Aston Villa have announced a new partnership with Genting, the leading international leisure and hospitality group and the UK's largest operator of casinos. The partnership will be for an initial...
The FA extend Big Cola deal in Asia for England & The FA Cup
Fri 24th Jun 2011 | Football Sponsorship
The FA have announced an extension to its promotional partnership agreement with AJE Big Cola for a further two years, following on from a successful 2010 campaign in the first year of the...
Tottenham Hotspur shirts to feature Autonomy's Aurasma
Wed 22nd Jun 2011 | Football Sponsorship
Tottenham Hotspur have announced that as part of the Club's partnership with Autonomy, the 2011-2012 Barclays Premier League match shirt will feature the name Aurasma, the software company’s new...
Canaries sign with Errea ahead of Premier League return
Fri 17th Jun 2011 | Football Sponsorship
Norwich City Football Club has confirmed Errea as its official kit supplier ahead of the Canaries' return to the Barclays Premier League. The Parma based company will produce Norwich’s home and...
Budweiser sign 3 year FA Cup sponsorship deal
Thu 16th Jun 2011 | Football Sponsorship
The Football Association have announced a three-year agreement with Budweiser, which will see the iconic global lager brand become the Lead Partner of The FA Cup, to be known as The FA Cup with...
Corby Town Announce TATA Steel Shirt Sponsorship Deal
Thu 16th Jun 2011 | Football Sponsorship
Steel giants agree to back Steelmen for 2011/12 Corby Town Football Club have announced they have secured a generous sponsorship deal with Tata Steel to become the Steelmen's principal shirt sponsors...
Lincoln City sign away shirt sponsorship deal
Tue 14th Jun 2011 | Football Sponsorship
Lincoln City FC announced yesterday that Cathedral Business Services have signed a lucrative three year deal to become the brand new sponsor of the away shirt. The deal will see the company logo...
Wirral Council extend sponsorship deal with Tranmere Rovers
Mon 6th Jun 2011 | Football Sponsorship
Tranmere Rovers have extended their shirt sponsorship deal with Wirral Council by one year. Wirral Council became Rovers' shirt sponsor in the 1989-90 season, making it one of the longest running...
Thornton + Ross up front again for Huddersfield Town
Fri 20th May 2011 | Football Sponsorship
Huddersfield Town have announced a 12 month extension to their partnership with international pharmaceutical company Thornton +Ross Ltd. Thornton +Ross Ltd’s muscle rub ‘Radian B’...
Motherwell Sign Deal with Cash Converters
Wed 18th May 2011 | Football Sponsorship
Scottish Premier League Club, Motherwell, has announced that it has agreed a deal with Cash Converters to become their new principal sponsor from the start of the 2011/2012 SPL season. In addition,...
Millwall announce new shirt sponsorship deal
Fri 13th May 2011 | Football Sponsorship
Millwall Football Club have announced a three-year deal with Racing + Newspaper to become the club's new main sponsor. Racing + is a national betting paper that provides a complete full colour guide...
Brighton sign up new shirt sponsorship deal
Thu 12th May 2011 | Football Sponsorship
Brighton & Hove Albion have announced that brightonandhovejobs.com will be the club's new shirt sponsor for the first season at the American Express Community Stadium. The local online job...
Wonga extend Blackpool sponsorship deal
Wed 11th May 2011 | Football Sponsorship
Blackpool Football Club have announced their current main sponsor, Wonga.com, has agreed a two-year contract extension, meaning the brand will feature on all shirts for both the 2011/12 and 2012/13...
Radcliffe re-sign club sponsor
Tue 3rd May 2011 | Football Sponsorship
Radcliffe Borough Football Club have announce that their main sponsors of the previous two years Butcher & Barlow have re-negotiated to remain as main sponsors for the new season 2011-2012 with a...
Accrington Stanley announces Clever Boxes as the official shirt sponsor.
Tue 3rd May 2011 | Football Sponsorship
The club have struck a three year deal reaching over a six figure sponsorship fee with local IT supplier Clever Boxes.com. Speaking about the new partnership Rob Heys commented; “it is fantastic...
Hearts score with Wonga.com deal
Tue 3rd May 2011 | Football Sponsorship
Heart of Midlothian Football Club announced a new shirt sponsorship deal with Wonga.com The online, short-term loans company has agreed a two-year contract with the Edinburgh club and will replace...
FA Cup sponsorship struggle
Wed 30th Mar 2011 | Football Sponsorship
The football Association are struggling to attract a new sponsor for the FA Cup to replace current sponsors E. ON. According to Marketing Magazine, the FA has yet to find a title sponsor for the FA...
Hibernian FC reveal new main sponsor
Wed 30th Mar 2011 | Football Sponsorship
Hibernian Football Club announced a three year sponsorship deal with Crabbie's, The Ginger Expert, at a media conference staged at Easter Road Stadium yesterday. Manager Colin Calderwood and Club...
Proceeds of Crime cash used to sponsor Scottish League Cup
Tue 22nd Mar 2011 | Football Sponsorship
Cash seized from criminals is to be used to sponsor the Scottish Football League Cup through a £1 million funding package from the Proceeds of Crime Act used delivering increased opportunities...
County FA announces Errea Cup sponsorship deal
Fri 18th Mar 2011 | Football Sponsorship
Sheffield & Hallamshire FA are proud to announce that official kit suppliers Errea have agreed to sponsor a county cup competition for season 2011/12. Next season over 120 teams will compete in...
Southampton FC Announce Headline Sponsorship Deal
Fri 18th Mar 2011 | Football Sponsorship
Southampton Football Club have today announced that aap 3 , the Southampton based business and IT solutions provider, have today signed a three year deal to become the Main Club Sponsor of Southampton...
Manchester City given go-ahead to secure naming rights deal
Mon 14th Mar 2011 | Football Sponsorship
Manchester City have been given permission by town hall bosses to sell the naming rights to Eastlands. The Blues are hoping to seal a multi-million pound megadeal by renaming the stadium. But they...
Tottenham and Under Armour in Technical Sponsorship deal
Tue 8th Mar 2011 | Football Sponsorship
Under Armour and Tottenham Hotspur announce Technical Sponsorship and Global Partnership Tottenham Hotspur Football Club and Under Armour, the U.S.-based leader in performance apparel, footwear, and...
Southampton FC Announce Mercedes-Benz Partnership
Fri 28th Jan 2011 | Football Sponsorship
Southampton Football Club is delighted to announce Mercedes-Benz Southampton as Official Car Partner and Pentagon Commercials as Official Commercial Vehicle Partner. Mercedes-Benz of Southampton and...
Vauxhall Sponsors Four Home Nations
Tue 18th Jan 2011 | Football Sponsorship
Vauxhall Motors have pledged to become a driving force behind football in the UK after completing a historic clean sweep of home association national sponsorships. Vauxhall has become the first...
Premier League is not expected to introduce multiple shirt sponsors
Thu 13th Jan 2011 | Football Sponsorship
Premier League football clubs have no appetite for boosting revenue by showcasing more than one sponsor's name on their shirts, countering press speculation that a change in the rules was afoot....
Vauxhall Becomes Wales Lead Partner
Thu 13th Jan 2011 | Football Sponsorship
Vauxhall Motors was today unveiled as the new lead partner of the Football Association of Wales (FAW). Vauxhall, one of Britain's leading automotive brands with a history of car manufacturing in the...
FA announces three-and-a-half-year agreement with Vauxhall Motors
Tue 11th Jan 2011 | Football Sponsorship
The Football Association today announces a three-and-a-half-year agreement with Vauxhall Motors which will see the leading British vehicle manufacturer become Lead Partner to the England teams. The...
Vauxhall to become new sponsors of England team
Thu 6th Jan 2011 | Football Sponsorship
Vauxhall will be unveiled as the new sponsors of the England football team early next week according to reports. Alex Horne, FA general secretary and Peter Hope, Vauxhall marketing director, are...
Middlesbrough FC pen sponsorship deal with local business
Thu 23rd Dec 2010 | Football Sponsorship
Middlesbrough Football Club has penned a seven-figure sponsorship deal which will see the name of one of the North East’s fastest growing businesses appear on the front of club shirts. The new...
Waitrose extends Reading FC sponsorship
Wed 22nd Dec 2010 | Football Sponsorship
Reading Football Club have announce that Waitrose, the food shops of the John Lewis Partnership, have signed a further two-year sponsorship deal with the club. The supermarket chain, currently in its...
Welling to draw their main sponsor from a hat
Tue 14th Dec 2010 | Football Sponsorship
Welling, currently 3 rd place in the Blue Square Bet South, are building a reputation as a team who can pull rabbits from the hat. Just last week, the club was saved by its fans who rallied to find...
Co-op extend Colwyn Bay sponsorship
Tue 7th Dec 2010 | Football Sponsorship
Colwyn Bay Football Club have announced that they have extended their main sponsorship agreement with Co-operative Food Retail. Colwyn Bay Football Club Managing Director Darren Cartwright has...
Aon see increase in business since becoming Man Utd sponsors
Mon 6th Dec 2010 | Football Sponsorship
Manchester United shirt sponsors Aon, have seen a significant increase in interest since taking over from AIG in July according to Reuters. Now the top global insurance broker Aon looks to grow over...
Marine AFC search for new sponsors
Mon 6th Dec 2010 | Football Sponsorship
Evo-Stik Premier League side Marine have announced that they are to begin the search for new shirt and stand sponsors for next season and beyond. The club’s existing sponsorship with North West...
Premier Inn become sponsors of England 2018
Fri 26th Nov 2010 | Football Sponsorship
Premier Inn has sealed an agreement to back the England 2018 World Cup bid, becoming the organisation’s 47th sponsor overall. The deal comes as a boost ahead of FIFA’s decision in Zurich...
Everton FC extend Chang partnership
Thu 25th Nov 2010 | Football Sponsorship
Everton Football Club has announced its biggest shirt sponsorship deal in its history. The agreement will take Chang’s sponsorship of Everton through to 2014 and could be worth in excess of...
Northampton Town reveal new communications partnership
Tue 16th Nov 2010 | Football Sponsorship
Northampton Town Football Club are delighted to announce that DBfB Communications are the club's new Official Communications Partner. DBfB Communications have signed a 2 year deal to supply key club...
Blackburn FC's new owners may sell naming rights to Ewood Park
Fri 29th Oct 2010 | Football Sponsorship
Blackburn Football Club’s prospective new owners Venky’s, who expect to complete a £40 million buy-out of the club within the next two weeks have reportedly admitted that they may...
Falkirk FC's ground breaking Academy sponsorship deal.
Thu 28th Oct 2010 | Football Sponsorship
Falkirk Football Club have secured a ground breaking long-term sponsorship deal to bring the supporters closer to the club. The top rated Academy will now be sponsored by the Club’s own fans...
Premier League shirt sponsorship leader in Europe
Thu 28th Oct 2010 | Football Sponsorship
Newcomers AON and Standard Chartered top European deals Football shirt sponsorship across the top European leagues has never been so lucrative: 470.7 million Euros show that the football shirt market...
Chelsea sign long term deal with Adidas
Mon 25th Oct 2010 | Football Sponsorship
The new multi-million pound eight year deal will include the rights to official kit and merchandise and other promotional opportunities, on pitch-side LED hoardings and in the match programme....
Miller Lite to sponsor Concacaf Gold Cup
Thu 7th Oct 2010 | Football Sponsorship
Miller Lite the US beer brand owned by MillerCoors has become an official sponsor of the 2011 Concacaf Gold Cup, the senior international championship for countries in north and central America. The...
Rooney dropped by Coca-Cola
Mon 4th Oct 2010 | Football Sponsorship
Wayne Rooney sponsorship deal with soft drinks giant Coca-Cola has been terminated by the company’s top executives. Rooney has been dropped from the Coke Zero advertising campaign after...
FA could offer cut price sponsorship deal
Thu 30th Sep 2010 | Football Sponsorship
The Football Association’s new sponsor for the national team could be paying just £3 million a year according to Nick Pocock, Managing Director of sports broker Hedgehog Cover. Nationwide...
Tottenham Hotspur and Sportingbet.com announce gaming partnership
Thu 16th Sep 2010 | Football Sponsorship
Tottenham Hotspur Football Club and Sportingbet.com, one of the world’s leading online gaming companies, is pleased to announce a new four-year partnership. The relationship will see...
Barclays secures sponsorship of top UAE football club
Wed 15th Sep 2010 | Football Sponsorship
Barclays, a major global financial services provider, has today (September 15, 2010) agreed a two year deal to become the financial services sponsor of Al Jazira Sports and Cultural Club. Al Jazira is...
Chester Football Club announce new stadium sponsorship deal
Fri 10th Sep 2010 | Football Sponsorship
Chester Football Club announced a sponsorship deal that will see the club’s Deva Stadium renamed. Stuart Murphy, Chief Executive and Matt Smith of ITV, attended the Trafford game to officially...
Old Firm and Audi sign deal
Thu 19th Aug 2010 | Football Sponsorship
The Lomond Audi Group, which owns the Glasgow Audi, Edinburgh Audi, Stirling Audi and Ayr Audi, has signed a GBP 3 million sponsorship deal with the Scottish football clubs Celtic and Rangers. The...
Tottenham Hotspur announces new shirt sponsorship with Investec
Tue 17th Aug 2010 | Football Sponsorship
Tottenham Hotspur Football Club is delighted to announce a new shirt sponsorship for all domestic and European cup competitions, with Investec, the international specialist bank and asset manager. The...
Emirates eager to extend Arsenal deal
Mon 16th Aug 2010 | Football Sponsorship
Emirates Airlines is interested in renewing its current arrangement with English Arsenal Football Club, Arabian Business reports. The current deal worth GBP 100 million includes the rights to shirt...
Premier League club seal record sponsorship deals
Fri 13th Aug 2010 | Football Sponsorship
A study has revealed that Premier League football clubs have negotiated a world record level of shirt sponsorship for the new season of almost £100m. The combined value of deals across the 20...
Jaguar Land Rover official partners of England 2018
Thu 12th Aug 2010 | Football Sponsorship
Jaguar Land Rover has signed up to England’s 2018 FIFA World Cup bid as one of a raft of new commercial partners, showcasing the bid's growing commercial strength. The agreement sees two iconic...
Cambridge Fans United to sponsor youth team
Wed 11th Aug 2010 | Football Sponsorship
Cambridge Fans United and Cambridge United Youth Development are pleased to announce that the supporters trust has agreed to sponsor CRC's home matches this season. CFU Vice Chair Robert Osbourn...
Aston Villa FC secure another lucrative sponsorhip deal
Wed 4th Aug 2010 | Football Sponsorship
Aston Villa Football Club's finances have come under some scrutiny this summer balance sheet received a welcome boost yesterday with the announcement of a new partnership with car giant Fiat. Villa...
AFC Fylde milking new sponsor
Tue 3rd Aug 2010 | Football Sponsorship
Evo-Stik League AFC Fylde is literally milking their recent success with a major sponsorship deal. Fylde Dairies Limited, one of the North West leading dairy firms are the new shirt sponsors of AFC...
Football fans give Johnstone’s Paint the ultimate endorsement
Tue 3rd Aug 2010 | Football Sponsorship
ohnstone’s Paint’s ‘outstanding’ football sponsorship has received the ultimate endorsement, with thousands of fans identifying Johnstone’s as the second most...
EA Sports becomes Premier League's official technology partner
Fri 23rd Jul 2010 | Football Sponsorship
EA Sports, the US video gaming giant has become the Premier League's first official sports technology partner. The deal will see EA Sports branding featured on all broadcasts of Barclays Premier...
SFA Announce Carling as New Sponsor
Wed 21st Jul 2010 | Football Sponsorship
The Scottish Football Association (Scottish FA) can today announce a unique seven-figure, four-year sponsorship agreement with Carling. Carling is the first brand to support a wide range of the...
Aon tempted by Man Utd gift box
Mon 12th Jul 2010 | Football Sponsorship
Manchester United aroused Aon’s interest in becoming a shirt sponsor after they sent shirts with Aon’s corporate logo on them to Aon Global CMO Phil Clement and Aon CEO Gregory Case. An...
Middlesbrough FC fans shirts to be sponsor logo free
Fri 9th Jul 2010 | Football Sponsorship
Middlesbroough have confirmed that the club's new-look replica shirts, due to be unveiled next Tuesday, will be available for fans to buy without a sponsor's logo. Middlesbrough are now offering front...
Tottenham Hotspurs innovatiive sponsorship deal welcomes first brand.
Fri 9th Jul 2010 | Football Sponsorship
Tottenham Hotspur Football Club has signed an innovative new shirt sponsorship agreement with Autonomy Corporation PLC that sees the infrastructure software company become the club’s shirt...
Marie Curie becomes official Charity partner of the Football League
Fri 9th Jul 2010 | Football Sponsorship
The Football League has announced Marie Curie Cancer Care as its Official Charity Partner for the 2010/11 season. The charity, which provides care, free of charge, to terminally ill patients in their...
Manchester United team up with Thomas Cook
Wed 7th Jul 2010 | Football Sponsorship
Thomas Cook Sport will provide Manchester United’s worldwide travel for the first team and officials as part of a four-year deal. As well as Match Breaks to home fixtures, which include 4 or 5...
Tottenham Hotspur FC could have up to four shirt sponsors
Tue 6th Jul 2010 | Football Sponsorship
Premier League football club Tottenham Hotspur could have up to four different shirt sponsors for the new season after so far failing to improve the £8.5 million-a-year deal with Mansion that...
Nationwide to end its 11 year sponsorship of the England team.
Mon 5th Jul 2010 | Football Sponsorship
It has been widely reported that building society Nationwide look set to end its 11-year sponsorship of the England football team, following the team’s dismal performance in the World Cup. A...
England's poor performances may deter sponsors
Tue 29th Jun 2010 | Football Sponsorship
Speculation surrounding Nationwide’s plans for its long-running sponsorship of the England football team intensified this week after the national side was dumped out of the 2010 World Cup by...
West Bromwich Albion FC announce new shirt sponsor
Mon 28th Jun 2010 | Football Sponsorship
West Bromwich Albion Football Club have announce HomeServe will be their new official club sponsors for the 2010/11 season. HomeServe's logo, including new phone number will appear on Albion's shirts,...
Fans Group to work together on relocation plans
Mon 28th Jun 2010 | Football Sponsorship
Cambridge Fans United (CFU) has committed its organisation to work with Cambridge United’s landlords, Grosvenor Developments, in its bid to find a site and develop a new stadium for the club...
Nike agrees Doncaster kit deal
Thu 24th Jun 2010 | Football Sponsorship
Nike has signed a deal to become the official kit supplier of Doncaster Rovers. The sportswear giant has agreed a three-year contract with the Championship team. Doncaster chief executive Dave Morris...
Sponsors withdraw support of French national team
Tue 22nd Jun 2010 | Football Sponsorship
Just when the France Football Federation thought things couldn’t get any worse following its national team’s chaotic World Cup campaign, a number of sponsors have withdrawn their support....
QPR and Carlsberg join forces
Mon 14th Jun 2010 | Football Sponsorship
Queens Park Rangers Football Club is delighted to announce Carlsberg as the Club's Official Beer and Exclusive Drinks Supplier. Carlsberg, who are the Official Beer of the England national team, will...
Aston Villa reveal new shirt sponsor
Fri 11th Jun 2010 | Football Sponsorship
Aston Villa Football Club yesterday announced via the club website their new partnership with FxPro Financial Services Ltd. FxPro will become the club's principal commercial partner from July 2010...
Aon begin Manchester United shirt sponsorship deal today
Tue 1st Jun 2010 | Football Sponsorship
American financial services giant Aon today kicks off a four-year shirt sponsorship deal with Manchester United with the hope of leveraging the power of the club’s global appeal to help it make...
Walsall Football Club unveil their new look for the 2010/11 season.
Fri 28th May 2010 | Football Sponsorship
Walsall will once again promote Walsall Hospice as part of the second year of their two-year agreement with NHS Walsall. Admiral will once again be manufacturing The Saddlers’ playing and...
Man City FC sign sponsorship deal with Abu Dhabi Tourism Authority
Tue 25th May 2010 | Football Sponsorship
Manchester City, Football Club owned by the ruling family of Abu Dhabi, has secured a sponsorship deal with the Abu Dhabi Tourism Authority. The deal sees Abu Dhabi become Manchester City's official...
Colchester United FC announce new shirt sponsorship deal
Mon 24th May 2010 | Football Sponsorship
Colchester United Football Club have teamed up with Reader Offers Limited, the UK’s premier agent for providing the finest in cruise travel. Established in 1995, the company, who are based in...
World Cup 2018 Sponsors Failing to Reach Supporters
Thu 20th May 2010 | Football Sponsorship
A new study has shown that despite spending millions on sponsoring the FIFA World Cup, most brands are failing to connect with football fans, SportsIndustry.biz claims. The study, commissioned amongst...
Sportingbet.com extend Wolves sponsorship deal
Fri 7th May 2010 | Football Sponsorship
Sportingbet.com has extended its sponsorship of Premier League club Wolverhampton Wanderers for another two years. The seven-figure deal has been agreed with a full year to run on the existing...
Adidas announced as official kit supplier for Bristol City FC
Fri 7th May 2010 | Football Sponsorship
Bristol City Football Club is delighted to announce that adidas will become their official kit supplier after signing a long-term deal with the world's number one football brand. As well as the supply...
Wolves Sign Lucrative Three-Year Kit Deal
Thu 6th May 2010 | Football Sponsorship
Performance sportswear company Burrda has confirmed the signing of a three-year kit deal with Wolverhampton Wanderers, the largest in the Premier League club's 133-year history. Details of the...
Samsung Sponsor Swindon Town's 3rd Kit
Thu 6th May 2010 | Football Sponsorship
Football League One side Swindon Town have signed a one year sponsorship deal with Korean electronics giant Samsung. Samsung will sponsor the club’s third kit for the 2010/11 campaign, but will...
Shrewsbury Town Football Club Sell Stadium Naming Rights
Thu 6th May 2010 | Football Sponsorship
Football League Two club Shrewsbury Town has agreed a three-year stadium naming rights deal with local car dealership Greenhous. The deal also includes an extension of Greenhous' front-of-shirt...
Kidderminster Harriers land new sponsorship deal
Fri 30th Apr 2010 | Football Sponsorship
Kidderminster Harriers have signed a new shirt sponsorship deal with local IT firm OGL Computers. The new two-year deal worth £70,000 sees the welcome return of OGL, who sponsored the conference...
Accrington Stanley agree one year shirt sponsorship extension with Combined Stabilisation
Mon 26th Apr 2010 | Football Sponsorship
Accrington Stanley are delighted to announce that a one year extension to the shirt sponsorship deal has been agreed. The deal, which will continue to see Combined Stabilisation sponsor the front of...
Official airline for the England 2018 Bid announced
Mon 26th Apr 2010 | Football Sponsorship
British Airways has added its support to England's World Cup Bid by becoming the official airline of England 2018. The airline partnered with football hero and England 2018 ambassador Gary Lineker OBE...
Bundesliga top of the shirt sponsorship league
Fri 23rd Apr 2010 | Football Sponsorship
A report carried out by Italian sport business group Stage UP has revealed the Premier League is lagging behind the German League in the value of its member club’s shirt sponsorship value. In...
Clydesdale Bank commits to SPL until 2013
Tue 20th Apr 2010 | Football Sponsorship
The Scottish Premier League has announced an agreement with Clydesdale Bank to extend their title sponsorship of the league until the end of season 2012/13. The deal was approved unanimously at last...
Tombola to become as new Sunderland sponsor
Wed 14th Apr 2010 | Football Sponsorship
Sunderland AFC is delighted to announce a new partnership, which will see online gaming company tombola become the Club's official sponsor from June 1st 2010. Tombola has signed an initial two-year...
Coventry City sign new shirt sponsorship deal
Mon 29th Mar 2010 | Football Sponsorship
COVENTRY City has signed a three-year deal with premium express delivery company City Link who will become official club sponsors from the start of next season. The sponsorship deal - which will...
Sheffield United Signs Three-Year Deal With Molson Coors
Mon 29th Mar 2010 | Football Sponsorship
Sheffield United have announced Molson Coors, the Global Family Brewer, as a new partner of the Blades. Molson Coors, whose brand portfolio includes leading brands Carling, Coors Light, Grolsch and...
inspirepac sponsor vice presidents lounge at new Chesterfield stadium
Thu 25th Mar 2010 | Football Sponsorship
Chesterfield FC has signed a new sponsor for the b2net stadium, currently being developed at Whittington Moor, with the news that the vice-president's lounge will be known as the 'inspirepac lounge' ....
Morecambe Football Club has netted a new sponsorship deal.
Thu 25th Mar 2010 | Football Sponsorship
The club has sealed a new agreement with local car dealership Hargreaves Garages Chevrolet & Vauxhall, who will be promoting the Chevrolet arm of their business on the Shrimps'...
Doncaster Rovers FC Shirt Sponsorship Deal
Tue 23rd Mar 2010 | Football Sponsorship
Doncaster Rovers have announced that One Call Insurance will become the new Club Sponsor from the 2010/11 season, in a substantial three year sponsorship deal which will see the One Call Insurance...
Sunderland AFC consider selling naming rights to the Stadium of Light
Wed 17th Mar 2010 | Football Sponsorship
Chief executive Steve Walton has admitted that Sunderland could be interested in selling the naming rights to the Stadium of Light. With pre-tax losses of £26million last year, Walton conceded...
The Football League has agreed a new three-year title sponsorship with energy provider npower.
Wed 17th Mar 2010 | Football Sponsorship
From the beginning of the 2010/11 season, The League’s flagship competition will be titled ‘the npower Football League’ with its three divisions being titled ‘the npower...
Cup will bring cash, say business bosses - World Cup in 2018 would boost UK plc
Fri 12th Mar 2010 | Football Sponsorship
Businesses would benefit from a £3.2 billion cash bonanza and morale would be boosted with a World Cup in England in 2018, according to a major survey of bosses. The findings come in new...
188BET DERBY A SIGN OF GROWTH IN PREMIER LEAGUE APPEAL
Fri 12th Mar 2010 | Football Sponsorship
Saturday’s Lancashire derby between Bolton Wanderers and Wigan Athletic will also be a commercial derby with both sides sporting the same sponsor on their shirts, leading sports betting company,...
Crystal Palace fans sponsor club shirt
Fri 12th Mar 2010 | Football Sponsorship
Crystal Palace Football Club have teamed up with the Crystal Palace Supporters Trust launch the scheme in which supporters are asked to contribute £25 towards the sponsorship fund and the name...
Forest clinch shirt sponsorship deal
Fri 12th Mar 2010 | Football Sponsorship
Online bookmaker and gaming company Victor Chandler will continue to be Nottingham Forest Football Club’s official sponsor until 2012. The new two-year deal follows on from a successful first...
West Brom to feature 'Help Chile' on their shirts tonight.
Wed 10th Mar 2010 | Football Sponsorship
The Club will feature the logo 'Help Chile' on their shirts for tonight’s home clash with Sheffield Wednesday along with the British Red Cross' website address, redcross.org.uk , where donations...
NISSAN TO DRIVE SAINTS FORWARD
Tue 2nd Mar 2010 | Football Sponsorship
St Patrick's Athletic have today announced that Nissan will become the club's new main sponsor and the company's name will feature on the front of the players' jerseys for the 2010 season. "Nissan has...
Kasabian are away from home to launch the new England away shirt at Paris gig
Thu 25th Feb 2010 | Football Sponsorship
Kasabian have made history by becoming the first ever band to launch an England football shirt. The band revealed the new away shirt, tailored by Umbro, late last night in front of thousands of...
Burnley sign multi-million pound shirt sponsorship deal
Thu 18th Feb 2010 | Football Sponsorship
Burnley Football Club is delighted to announce a prestigious multi-million-pound shirt sponsorship deal with Fun88. The Chinese entertainment company, who operate a fully registered online casino and...
Match Officials Governing body seeks new partners
Wed 10th Feb 2010 | Football Sponsorship
The Professional Games Match Officials (PGMO), the body responsible for providing and managing all professional match officials in English football, is inviting organisations to become their new...
BT announced as official England 2018 bid partner
Fri 5th Feb 2010 | Football Sponsorship
England 2018, the organisation leading England's campaign to host the 2018 FIFA World Cup™, today announced BT as an Official Partner. This major new partnership will help England 2018 in its...
Doncaster Rovers FC Shirt Sponsorship Deal
Wed 27th Jan 2010 | Football Sponsorship
Championship football team Doncaster Rovers have announced that they will be seeking a new shirt sponsor from the 2010/11 season. Current shirt sponsor Wright Investments are currently in the third...
Carlsberg unveil £30m World Cup Campaign
Tue 26th Jan 2010 | Football Sponsorship
Carlsberg is to launch a £30m World Cup-themed marketing campaign that will become the beer brand’s biggest single marketing investment of the year. As the official beer of the England...
Sale of football team names to be blocked
Thu 21st Jan 2010 | Football Sponsorship
The Scottish Football Association is expected to block moves to sell the naming rights for football teams. The plan has been put forward by Stirling Albion supporters who say they have been in...
Puma revealed as NUFC kit supplier 2010/11
Wed 20th Jan 2010 | Football Sponsorship
PUMA is to be Newcastle United FC's official supplier and official licensee of replica merchandise from the 2010/2011 season. “We are very proud to have entered into a relationship with PUMA,"...
Birmingham City FC Sponsorship Deal
Tue 19th Jan 2010 | Football Sponsorship
Birmingham City Football Club have today completed a Club record signing off the pitch in an exclusive five year sponsorship deal with Xtep International Holdings Ltd. This sponsorship deal will see...
