World Cup final expected to break TV audience viewing records
Mon 12th Jul 2010 | Television & Broadcasting
A worldwide audience of over 700 million are thought to have watched Spain beat Holland 1-0 in Johannesburg in the 2010 World Cup Final,
The Spanish victory, which sparked scenes of celebration all over the country, was thought by FIFA to have exceeded the total that watched the 2006 Final between Italy and France, which had 700,000 viewers.
And FIFA are hoping that the total will exceed the one billion mark that watched the opening ceremony of the 2008 Olympic Games in Beijing.
"We don't want to speculate in numbers but we're hoping this will be the biggest [event] ever," said Niclas Ericson, FIFA’s director of television.
More than 20 million those were British viewers, with the BBC drawing more viewers than ITV.
BBC1’s coverage, peaked at 17.9 million, with a 60% share of the audience, figures show. On ITV, which was also showing the final, figures peaked at 3.8 million, a 13% share of the audience.
The game averaged 15.1 million (a 54% share of viewers) on BBC1 and 3.3 million (12%) on ITV1.
The BBC said it had won the highest audience for a World Cup final on the channel since France won the tournament in 1998, and that its figures were up 1.2 million on 2006.
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk
Don’t forget to subscribe to F.C. Business Magazine to keep up to date with the latest comment from the football world. Click here to subscribe
Google
Yahoo
Live
del.icio
DiggRelated Articles
Manchester Derby Attracts Record TV Viewer Figures
Wed 2nd May 2012 | Television & Broadcasting
Manchester City’s defeat of Manchester United attracted a record-breaking audience of over four million viewers to UK pay-television broadcaster BSkyB, according to research by SportBusiness...
Liverpool To Star in Behind The Scenes TV Show
Thu 26th Apr 2012 | Television & Broadcasting
Fans of Liverpool FC will get a unique insight into what goes on behind the scenes with the announcement today that they have teamed up with FOX Soccer to participate in a groundbreaking new...
talkSPORT Secures Global Premier League Audio Rights
Tue 17th Apr 2012 | Television & Broadcasting
talkSPORT has agreed a deal with the Premier League for an exclusive package of international audio broadcasting rights for the next four football seasons. The deal will see talkSPORT become a global...
Pub landlady Karen Murphy wins TV football court case
Fri 24th Feb 2012 | Television & Broadcasting
Pub landlady Karen Murphy has won her court fight with the English Premier League over using a Greek TV decoder to screen games. Karen Murphy has paid nearly £8,000 in fines and costs for using...
