Premier League backs Men's Health Week
Wed 9th Jun 2010 | Marketing & PR
On the eve of the World Cup, the English Premier League has announced its backing for another international event, Men's Health Week.
Chief Executive Richard Scudamore, right, said: 'The Premier League is very happy to support Men’s Health Week. With the New Football Pools we developed the Premier League Health initiative and we have seen first-hand how beneficial the work of the Men’s Health Forum can be.
'Using the power of football our clubs have been busy working with the Forum to engage men with their local health services. Their advice has been invaluable as we offer men the chance to make longer term lifestyle changes.'
Scudamore continued: 'Already this past season thousands of men have been coming into clubs to have assessments on their health. From the screenings they are working on personal programmes, whether that is something as simple as parking their car further out and walking to the ground through to taking part in weekly sporting classes with health trainers based at the clubs.
'Many clubs will be running specific events during Men’s Health Week and we hope that the exertions of the 2010 FIFA World Cup will encourage many men to see how they can change their lifestyle for the better.'
Football Replay, a new initiative to help the over 35s get back into football kicks off on Sunday 13th June 2010 at 45 centres across the UK with over 10,000 players forecasted every week - specifically created for those men who would love to get back into football but in a fun, relaxed and friendly way. For a full list of venues, please check out: www.footballreplay.net
It will be operating every Sunday afternoon, across 45 centres throughout the UK and is open to individuals or groups - you can choose one of the pre-set kick off times to suit: either, 2.00pm, 4.00pm or 6.00pm and sessions will last for an hour. Players will be asked to pre-register but a ‘turn up and play’ option will be offered.
It’s a programme focusing more about having fun rather than competitiveness and the emphasis is placed more on style and skills rather than ‘blood & guts’ football, such as no sliding tackles, therefore minimising the injury risk.
As Sport England’s Chair, Richard Lewis, said:
“This is a great chance for men to rediscover their love of football, just at the age when some are considering hanging up their boots. Football Replay will open up new opportunities for men who want to take part in football in a fun and friendly environment.”
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