Man City FC sign sponsorship deal with Abu Dhabi Tourism Authority
Tue 25th May 2010 | Football Sponsorship
Manchester City, Football Club owned by the ruling family of Abu Dhabi, has secured a sponsorship deal with the Abu Dhabi Tourism Authority.
The deal sees Abu Dhabi become Manchester City's official destination partner, and follows City's main shirt sponsorship being handed to Etihad, the state airline, and another sponsorship deal with Etisalat. The Manchester City owners plan to use the club to market the emirate as a tourism and business destination.
"We are proud to partner Abu Dhabi Tourism Authority which is a hugely respected and influential authority within the global tourism community having been voted the World's Leading Tourism Board in the 2009 World Travel Awards," said Manchester City chief executive Garry Cook.
It is unclear how the ownership of the club will affect the financial terms of the deal. If Manchester City's owners were not also, ultimately, the owners of their sponsor, a deal of this kind would probably be expected to add some £300,000 per year to the Eastlands coffers over the next three years.
"The rationale of broadening our destination awareness outreach is behind the move," explained Ahmed Hussein, Deputy Director General, ADTA. "In this case, Abu Dhabi's name will touch a TV viewership of more than two billion. Football is unique in its ability to transcend international borders and connect with a range of people on many levels. Manchester City's standing as a football club that offers a premium supporter experience across all areas of its business is an ideal fit for us as we share the same goal of excellence in delivery."
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk
Don’t forget to subscribe to F.C. Business Magazine to keep up to date with the latest comment from the football world. Click here to subscribe
Google
Yahoo
Live
del.icio
DiggRelated Articles
Audi sets Chelsea on the road to Champions League glory
Mon 21st May 2012 | Football Sponsorship
Chelsea received a commercial boost ahead of its UEFA Champions League triumph on Saturday after agreeing a three-year sponsorship deal with Audi. The deal, announced on Friday, sees the German...
AirAsia Renew Sponsorhip Deal With QPR
Fri 18th May 2012 | Football Sponsorship
Queens Park Rangers Football Club announced today that AirAsia have signed a new contract as an Official Playing Kit Sponsor and Main Club Partner. AirAsia initially announced that the airline will be...
AFC Bournemouth Reveal New Shirt Sponsor
Thu 17th May 2012 | Football Sponsorship
AFC Bournemouth have announced a new three year shirt sponsorship deal which will begin on 1 st July. Energy Consulting Group will be the shirt sponsor for the 2012/13 season, as well as the following...
Leeds United Sponsor Extends Deal
Thu 26th Apr 2012 | Football Sponsorship
Leeds United’s main sponsor, Enterprise Insurance have extended their sponsorship agreement for a further two years until the end of the 2013/14 season. Speaking of the news CEO Shaun Harvey,...
