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Sports CRM Summit 2012

Sale of football team names to be blocked

Thu 21st Jan 2010 | Football Sponsorship

The Scottish Football Association is expected to block moves to sell the naming rights for football teams.

The plan has been put forward by Stirling Albion supporters who say they have been in discussions with Compare the Market.com as reported by the BBC.

It could see the second division team playing as the Stirling Albion Meerkats.

The club is said to be about £1.5m in debt and has survived two winding-up orders in recent months.

The supporters trust wants to buy the club and sell its naming rights for £50,000 a year.

It says discussions with Compare the Market.com have already taken place.

However, the SFA is likely to throw out the plan.

A spokesman said: "Any proposed change of name would require to be submitted to the board for consideration and approval.

"Given that a name change for commercial purposes would have huge implications, the integrity of the game would be paramount in any decision-making process."

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