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Sports CRM Summit 2012

No Social Networking For Man Utd.

Wed 20th Jan 2010 | IT & Technology

Manchester United football club has posted a message on its website explaining that its players do not belong to online social networks.

It advises users to treat any profiles in the names of its players with "extreme scepticism".

There are many accounts which claim to be owned by high profile footballers.

However Manchester United players Wayne Rooney, Ryan Giggs and Darren Fletcher had genuine accounts on micro-blogging site Twitter.

Digital communications expert Louis Halpern told BBC News he believes the clampdown is an attempt by Manchester United to control the leaking of sensitive information.

However banning players from using Twitter was "draconian" he said.

"People respond most passionately to other people online, and Twitter provides a huge opportunity for teams to really tap into their fan-base support," said Mr Halpern.

"A more progressive approach would have aimed to educate players about Twitter and other social media platforms and put in place common sense guidelines for their usage, harnessing the positive opportunities rather than throwing the baby out with the bathwater."

Footballers and Twitter do not always mix well.

Last year, Sunderland striker Darren Bent caused controversy after using the service to rant about the transfer negotiations with Tottenham, his former club.

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