Rangers FC open London office

Wed 18th Jan 2012 | Marketing & PR

Rangers Football Club have officially opened its first London office with the view to expanding its international brand in overseas markets.

Misha Sher, currently Business Development Director with global football business company Soccerex, will head up the new London office from next week.

The newly created post is part of the club's global strategy to maximise the Rangers brand in overseas markets and provides the club with a dedicated presence in the UK capital for the first time in its 140 year history.

Born in Ukraine and educated in the USA, former youth footballer Misha has spent the last 12 years working in football in the UK, initially as a journalist on football magazine 'The League' before moving into football business with Soccerex.

In his role as Global Partnerships Director, Misha will be responsible for growing the Rangers brand internationally and the development of new commercial opportunities and strategic partnerships overseas.

Ali Russell, Chief Operations Officer at Rangers, said: "We are delighted to open Rangers' first London office and welcome Misha to the Rangers family.

"Rangers is an international brand and we are focused on maximising all opportunities to build our brand in overseas markets.

"As part of that strategy, we identified the benefits a London office would bring so we set out to find the right person for the job.

"Misha brings a wealth of international experience to Rangers and we are confident he will help the club deliver its global ambitions.

"We are excited about the global opportunities that lie ahead."

Speaking about his appointment, Misha Sher said: "Rangers Football Club is a world-renowned brand with tremendous history and ambition for the future and I am delighted to be joining such a great institution.

"The club has existing supporters all around the world who are passionate about Rangers and I want to build on that - both in the regions where there is already significant brand presence such as North America and Australasia, as well as targeting regions with high growth potential such as Asia.

"Being based in London will allow me more flexibility when it comes to meeting with potential partners but the ethos of Rangers will be at the core of everything I do."

Duncan Revie, CEO of Soccerex said: "Although sorry to be losing Misha I'm delighted he is moving to such a prestigious position with one of the great football clubs of the world.

"As he has been with Soccerex, Misha will be an invaluable addition to an already existing Rangers culture, tradition, and history."

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