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Sports CRM Summit 2012

FA signs partnership with University of Liverpool

Fri 13th Jan 2012 | Football Club Management

University of Liverpool becomes FA Learning’s HE Partner at St. George’s Park.

The University of Liverpool has become the first higher education institute to partner with The FA and its educational arm, FA Learning, at their new home of St. George’s Park, The FA’s new National Football Centre.

In a seminal agreement, the University of Liverpool’s Management School will work with FA Learning to develop courses aimed at the business and administration of football and its related disciplines.

The first course to be run in association with FA Learning at St. George’s Park will be the University of Liverpool’s original Football Industries MBA (FIMBA). In existence since 1997 it was the first MBA qualification in the world to focus upon the rapidly expanding worldwide interest in the professionalisation, business and marketing of football.

The partnership with FA Learning will enable FIMBA students to benefit from the expertise of one of the sports biggest governing bodies through guests speakers and practical learning opportunities as well as developing distinct pathways from education into employment.

St. George’s Park will be a genuine haven of learning, training and self-improvement and will be the practical and spiritual home of FA Learning.

It will benefit the component parts of English football, from basic educational needs through to the elite game. It will offer an inspirational and inclusive learning environment.

The long-term FA Learning vision through St. George’s Park is to offer professional, accredited training, enhancing the skills of the current football workforce and developing the next generation of coaches, referees, medics and administrators.

David Sheepshanks, Chairman of St. George’s Park, said: “We are very excited to have reached this agreement with the University of Liverpool. We aim to build strong university relationships as we develop our ‘university of football’ concept at St. George’s Park.

“With the support of the likes of the University of Liverpool and Burton and South Derbyshire College we will see this potential become a reality. We look forward to working closely together.”

Professor Murray Dalziel, Director of the University of Liverpool’s Management School, said:  “The University of Liverpool is delighted to be FA Learning's first higher education partner. The partnership will ensure that our MBA (Football Industries) programme continues to lead the professionalism and development of football administration, marketing and management globally. St. George’s Park is a fantastic new facility and we look forward to working with the team there.”

St. George’s Park will be a world-class training home for the 24 England teams, and will offer bespoke training, medical, performance and accommodation facilities for visiting teams.

In announcing the inaugural Higher Education Partner, St. George’s Park continues to add to its burgeoning portfolio of partners, which already includes its Further Education Partner, Burton and South Derbyshire College.

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