BBC and ITV sign joint Euro 2012 deal
Tue 13th Dec 2011 | Television & Broadcasting
The BBC and ITV have jointly acquired the rights for the UEFA Euro 2012 football tournament.
The BBC will show the England national team’s group game against Sweden on June 15. ITV will show England’s group games against France on June 11 and against Ukraine on June 19. The BBC will then have first pick of the quarter-final matches.
ITV will also show two group stage matches featuring the Republic of Ireland, who are likely to be the second-biggest draw for UK audiences after England. ITV will show Ireland’s matches against Croatia on June 10 and Spain on June 14. The BBC will show Ireland v Italy on June 18.
The deal leaves UEFA with just France out of the big five European markets in which to do a deal for the tournament. In both the UK and France it has struggled to get broadcasters to meet its valuation of the tournament due to a lack of competition.
Adam Crozier, ITV’s chief executive, said last week that the rights fees that channel has paid in its latest sports rights deals have been lower than what previous rights-holders were paying.
“All the sports rights we have acquired have been on much better terms,” Crozier said, as reported by Mediaweek.co.uk. “The sports rights-holders may be doing better in different markets [and so getting more overall] but in the UK we are paying less.”
The BBC and ITV were also the rights-holders for the previous edition of the tournament, Euro 2008.
Source: www.tvsportsmarkets.com
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