Coventry City appoints new Head of Sales

Mon 10th Oct 2011 | Football Club Management

A lifelong Coventry City fan has come home to help the club reach out to the local business community, using his own experiences, as well as his professional skills.

Chris McCormick, originally from Nuneaton, has returned to the area to join the Sky Blues as their new Head of Sales after spending the past five years based in Manchester and London, working in the music industry.

Chris, 31, will head up the club’s commercial team with the primary objective of strengthening links with the local business community and re-engaging with fans similar to himself.

After graduating from university, Chris went on to work for the Manchester International Festival before setting up his own business four years ago, where he specialised in brokering sponsorship for music festivals.

Now he is looking to use those skills and experiences to help his beloved Sky Blues.

He said: “I wasn’t actually looking for a new job but once I was made aware of the opportunity, and met with chief executive, Paul Clouting and he explained his vision for the club it was really hard to turn down the chance to come home and work for the club I have supported all my life.

“It is different to working in the music industry, the requirements and the skill-set are much the same but just applied to a different world.

“My role will involve maximising what we can do for the local business community and understanding how we can give back to the area.

“It is important that the club continues to engage with members of the business community to try and bring everybody together through their football club.”

Coventry City have been Chris’s club as long as he can remember and he believes his personal experiences will help him to deliver in this new role.

“My dad took me to my first match in 1988 and we beat Sheffield Wednesday 5-0 at Highfield Road.

“However, I have not been able to get to as many matches as I would like over the past few years because of work.

“In a way this will help me as we look to engage with people who have almost become part-time fans, much like myself.

“As everyone knows, times are hard so as well as reaching out to fans and businesses we must also reward those who have remained loyal.

“It is fantastic to be back home with my friends and family and I am really looking forward to tackling this new challenge.”

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