AudienceView extends partnership with The FA and Wembley Stadium

Thu 1st Sep 2011 | IT & Technology

AudienceView Ticketing, a leading provider of advanced and flexible ticketing services to venues worldwide, announced today that The Football Association (FA) will continue to leverage the company's ticketing technology through the extension of a multi-year partnership.

The world renowned football association will continue to use the application to power their ticketing operations for events at Wembley Stadium.

"We are pleased to continue our relationship with AudienceView because we share a cohesive vision in terms of product development and strategy," said Bruce Osborne, Head of Ticketing for Wembley Stadium. "We're very excited to be upgrading to the latest version of AudienceView's application to take our ticketing operations to the next level."

With AudienceView's fully-integrated, white-label solution, The FA is able to control and operate their ticketing on a single database. The robust application also allows the organization to seamlessly sell out the 90,000-seat Wembley Stadium and to service over two million customers every year.

AudienceView's software has been used to sell tickets for sporting events including UEFA Champions League Final, The FA Cup Final, NFL International Series and all England Home Internationals, as well as concerts including Take That, Muse, U2, Coldplay and Foo Fighters.

"We have always been impressed with AudienceView's leading edge technology and vision of ticketing, particularly in terms of the importance they place on social media," added Osborne. "We truly believe that AudienceView's solution is ahead of the game in social media and mobility, which is becoming more and more prevalent in ticketing today."

"We are very excited that The FA has renewed its partnership with AudienceView," said Jeff Koets, Vice President of Sales and Marketing at AudienceView. "The flexibility of our white-label solution has proven to be a great fit for The FA's unique requirements, and we're thrilled that the organization will continue to leverage our technology to satisfy their large-scale ticketing needs."

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