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Sports CRM Summit 2012

ARE YOU LOSING IT?

Thu 4th Mar 2010 | Football Governance

New FA Respect films put the spotlight on abusive players and parents 02 March 2010: The latest campaign in the Football Association’s Respect programme will be unveiled at Wembley during the England v Egypt game (8pm) – aiming to help further reduce levels of anti‐social behaviour both on and off the pitch. The hard hitting ‘Are you Losing it?’ campaign targets abusive grassroots players and parents, and encourages disaffected team‐mates and spectators to put a mirror up to those most in need of a wake up call for their bad behaviour.

The films are part of The FA’s drive to promote Respect as everyone’s collective
responsibility within the game, in a bid to create a fair, safe and enjoyable environment in
which the game can be played at every level, from the professional game through to park
football.

The FA’s ‘Are you Losing it?’ films are part of the Respect programme and are launched on the back of recent strong progress in addressing player behavioural issues in the game. However recent FA figures also reveal that there is still work to be done, not least in addressing issues of unacceptable behaviour by participants to referees and fellow players, as well as from parents and spectators.

FA Respect Programme is making great progress


• There has been a 9 % increase in the number of qualified referees this season and
there are 5,197 trainee referees at Level Nine –1 a 45% increase on 2008/09


• Dissent cautions are down in 12 out of 16 of the senior professional leagues and
divisions. In the Premier League alone dissent cautions are down by 37% whilst in
the Championship the numbers are down by 53%, with League One showing an
8% decrease and League Two dropping by 10%.

1 The FA’s ‘Get Into Refereeing’ campaign, in association with Carlsberg, aims to recruit a base of over 31,000 registered referees in England by 2012

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