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Sports CRM Summit 2012

Milton Keynes Dons FC confirm details of its 2010/11 season ticket campaign

Wed 17th Feb 2010 | Marketing & PR

The club has revealed a raft incentives for both new and existing supporters which boasts some of the most competitive prices in the entire Football League.

Among a host benefits explained in the presenter, supporters will benefit from an interest-free direct debit scheme which has been increased to 12 months for those who renew or purchase before the campaign's first deadline on 31st March 2010. Our three-stage pricing structure has also been continued, rewarding those who commit to their season tickets early with the best possible prices.

Copies of the new season ticket presenter were dispatched to existing season ticket holders and Club Dons members in the post on Monday 15th February. Other benefits for the new campaign include:

With attendances continuing to grow and the team striving to match the ambitions of Milton Keynes, the Dons continue to be the talk of the New City.

Having been named a Candidate Host City in England's 2018 World Cup bid, the reputation of Milton Keynes itself as an expanding footballing stronghold has only been enhanced.

Group Director of Sales and Marketing Andrew Cullen said: "Our prices for season 2010/11 have been structured to reinforce our commitment to affordable, live, family football.

"We saw significant growth in season ticket sales this year, but we do recognise the tight constraints on supporter budgets in these challenging times. We therefore hope that the new 12-month interest free payment option and the freezing of prices for Under-16s will help to lighten the load for all households who follow the Dons regularly.

"There was a full consultation process with supporter representatives on our attendance working group and those discussions helped stimulate the introduction of a number of new season ticket holder benefits and the repositioning of pricing in clubRed. On behalf of the Club I would like to thank them all for their openness, honesty and creativity.

"We do hope that most of our season ticket holders will see fit to renew for another season and that we can welcome many new faces to stadiummk, in our bid to demonstrate our pride and ambition to the football world."

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