QATAR 2022 success a triumph of teamwork and global perspective
Wed 15th Dec 2010 | Football Industry Events
Qatar’s successful bid to host the 2022 FIFA World Cup was a triumph for teamwork, fresh thinking and a truly global approach to overcoming challenges, according to Nigel Rushman, a strategic advisor to the Bid.
According to Rushman, Qatar’s success inspired joy in the emerging world ‘where it was seen as an indication of what might be achieved as a new economic and social order is established.”
He is adamant that the success is not due to the influence of any individual but the result of “fresh thinking and a willingness to leave egos at the door in pursuit of the greater good.
“The bid succeeded because it drew on the best of breed talent and suppliers from all over the world. They harnessed their skills and capabilities to the engine of dynamic and youthful Qatari leadership and the unswerving support of the nation’s most senior figures.
“The senior members of the Qatari bid team brought a fresh mindset, phenomenal intelligence and a global approach to the project. Together with their partners and advisors they approached and overcame each challenge with creativity and innovation.”
Like many ‘overnight successes’ Qatar’s Bid was the fruit of three decades of sports focused policies on the part of the Qatari government and a willingness to invest heavily and creatively in infrastructure.
“It was also a triumph for a group which demonstrated the mindset and cultural flexibility which I believe will be the hallmark of international sport in the years ahead,” Rushman writes.
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