FA launch first ever cinema ad campaign
Fri 22nd Oct 2010 | Marketing & PR
The Football Association has launched its first ever cinema advertising campaign called ‘Football Needs You’ – in a bid to inspire the public to become a grassroots coach or referee.
The ambitious target for the new ‘Football Needs’ campaign is to encourage 50,000 new Level I coaches by 2011 and 8,000 new referees by 2012.
In a bid to get people to stay in the game England Coach Stuart Pearce and 2010 FA Cup Final referee Chris Foy have joined the grassroots coaches and referees by taking cameo roles in The FA’s new ‘Football Needs’ cinema adverts.
The ads take a light-hearted look at the unassuming characters at the forefront of the grassroots coaching and refereeing scene in a ‘Never Mind the Buzzocks’ style spoof.
The adverts will be launched this weekend and aired in 220 cinemas nationwide for four weeks reaching an estimated audience of one million viewers.
The FA’s ‘Football Needs’ campaign forms part of the National Game strategy, a £200m pound investment in grassroots football.
The Get Into Coaching objectives are supported by McDonalds and the Get Into Refereeing campaign runs in association with Carlsberg.
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