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Sports CRM Summit 2012

Liverpool FC seek investment for new stadium

Tue 2nd Feb 2010 | Football Stadiums & Facilities

Liverpool Football Club hope to give new life to their plans to build a 60,000-seat stadium by bringing in new investors before the end of the season.

With plans to move to a new stadium in Stanley Park currently on hold the Anfield club have begun the search for new funding to bring them back on track.

In a recent interview managing director Christian Purslow said: "When I arrived we agreed with the owners that we had to look for new investors.

"There are interested parties and I would like to get it sorted out before the end of this season. Without investment there won't be a new stadium."

But if they do not find new investment Liverpool will look to try to compete with their rivals by remaining at Anfield.

He added: "That's plan B: run the club in the most responsible way possible.

"We are generating a healthy profit and meeting our obligations, while remaining competitive in the transfer market and with the wages we are paying."

 

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