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Sports CRM Summit 2012

Arsenal and Sony launch Arsenal TV Matchday

Wed 3rd Feb 2010 | IT & Technology

In the coming weeks Arsenal and Sony will bring to supporters a world first – a video stream of match content direct to fans’ Sony Playstation Portable(PSP) and PSP Go at their seats during Barclays Premier League games. Available to download via Arsenal.com, the service - built upon Sony Professional’s revolutionary technology - will provide a new interactive application to compliment watching Arsenal play live at Emirates Stadium.

Available for a one-off fee of £10 for the remainder of the 2009/2010 season, the application will offer supporters action replays from selected camera angles, plus slow-motion options, live match statistics, team sheets and Arsenal player profiles and pre-match video content and Arsenal.com editorial news. Fans will also be able to vote for their man of the match within the Arsenal TV Matchday + user base, access the League table and live scores and results from other fixtures.

Tom Fox, Chief Commercial Officer at Arsenal Football Club, said: “Emirates Stadium continues to provide cutting edge experiences to our fans. Thanks to technology advancements, the incredible level of entertainment offered before, during and after games means we remain the ultimate football venue.”

“No one would deny that the live experience is the ultimate way to watch sport. What this new service offers is an even more immersive experience for fans.” commented Mark Grinyer, Head of Sports Business, Sony Professional. “Sony is constantly looking at ways in which technology can benefit both the fan and the Club. Our work with Arsenal is truly a world first and we believe that it will set the standard for live event experiences.”

After downloading the Arsenal TV Matchday + application to their PSP supporters will automatically be able to access a secure, hidden Wi-Fi network which will then stream the images direct to the device. Access to games being played in the 2010/2011 season will go on sale during the close season. 

This unique technology has been trialed and developed extensively by Sony in partnership with Arsenal over the last two years using fans and focus groups to develop it for wider use. Whilst Emirates Stadium is the first sporting venue to install the system it is hoped that others will follow suit in the near future.

(Pic from Arsenalpics.com)

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