Designwerk Become Soccerex Brand Guardians

Fri 4th Nov 2011 | Football Industry Events

Soccerex are delighted to announce the appointment of Designwerk as the new official Design Supporter of Soccerex.

Designwerk are a leading International Creative Agency with an impressive portfolio of clients which includes UEFA, the International Equestrian Federation, The America’s Cup Event Authority, Merlin Entertainment, and Infront Sports and Media, to name just a few.

They specialise in Brand Communication and demonstrate the ability to produce a diverse range of purposeful and captivating campaigns across the board whether it’s an event, print, digital, motion or experiential. Designwerk won the 'Event Look' category for the UEFA Europa League Final (2011) at the International Sports Event Management Awards 2011.

Commenting on the appointment, David Wright, Soccerex Marketing Director, said:

 ‘We spoke to a number of agencies but felt that Designwerk really understood what Soccerex was about and shared our vision going forward. Their campaigns are not only original but they demonstrate a real understanding of sports marketing and events, especially within the world of football.’

Designwerk will be replacing Navyblue as Soccerex Brand Guardians.

“On behalf of everyone at Soccerex, I would like to thank Geoff Nicol and all at Navyblue for their huge contribution to developing the Soccerex brand over the last ten years. Without their help the brand would not be as strong as it is now. I am confident however, that in Designwerk we have the right agency to take the Soccerex brand to new heights”.

The first project that Designwerk undertook was the photo-shoot for the new Soccerex brand elements. Shooting over the course of two days, Designwerk choreographed leading freestylers Billy Wingrove and Jeremy Lynch to create a series of striking and dynamic images which will be used across all Soccerex Events in 2012 and 2013. The experience was recorded and is available to watch http://bit.ly/um2xrd

Christian Cook, Creative Director of Designwerk, commented: ‘We are thrilled to be working with Soccerex.  Their brand is synonymous with bringing football and business together; we will work with the team to ensure they not only remain leaders in their field but help them to grow in new territories around the world.’

Soccerex is the Global Leader for the Business of Football, providing dedicated business events across the globe. Between the 26^th-30^th November, 4000 industry delegates will attend the Soccerex Global Convention in the stunning city of Rio de Janeiro. The five day event will include a comprehensive conference line up, a packed exhibition, numerous networking opportunities and a two-day Football Festival, all taking place between Forte de Copacabana and Copacabana beach.  The Soccerex European Forum will take place in Manchester, 28-29 March 2012.

For further information about Soccerex please call +44 (0)208 742 7100 or visit www.soccerex.com

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