The FA appoints BBC Worldwide as its licensing agent
Wed 20th Jul 2011 | Television & Broadcasting
The Football Association (The FA) has appointed BBC Worldwide as its licensing agent for the England and The FA Cup brands.
The FA, the governing body for football in England has one of the highest global TV audiences in the world of sport.
BBC Worldwide has been appointed to secure and manage licensees across a range of categories and to work with The FA’s other partners to help develop The FA's brands and support The FA's mission.
BBC Worldwide plans to roll out a programme across Europe over the course of the four- year deal announced today. With one of the most recognised sports brands in the world and the iconic Three Lions crest, BBC Worldwide will work alongside The FA to give contemporary style direction. New product development will also include player imagery involving some of the biggest names in sport.
Sean McAuliffe, FA Group Head of Business Development at The FA said: "We are delighted to be taking our England and FA Cup licensing programmes forward with a well-established and innovative partner such as BBC Worldwide. We are confident that our partnership and combined strategy can yield some very beneficial and successful licences."
Neil Ross Russell from BBC Worldwide said: "We're thrilled to be working on one of the most recognisable and iconic brands in sport today. The FA's profile sits perfectly alongside the licensing programmes we've developed with partners from some of the biggest British TV brands plus our sports expertise on the likes of Match of the Day and Question of Sport."
---------------------------------------------------------------------------------------------------
SUBSCRIBE TO THE F.C. BUSINESS RSS FEED
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk
Google
Yahoo
Live
del.icio
DiggRelated Articles
Manchester Derby Attracts Record TV Viewer Figures
Wed 2nd May 2012 | Television & Broadcasting
Manchester City’s defeat of Manchester United attracted a record-breaking audience of over four million viewers to UK pay-television broadcaster BSkyB, according to research by SportBusiness...
Liverpool To Star in Behind The Scenes TV Show
Thu 26th Apr 2012 | Television & Broadcasting
Fans of Liverpool FC will get a unique insight into what goes on behind the scenes with the announcement today that they have teamed up with FOX Soccer to participate in a groundbreaking new...
talkSPORT Secures Global Premier League Audio Rights
Tue 17th Apr 2012 | Television & Broadcasting
talkSPORT has agreed a deal with the Premier League for an exclusive package of international audio broadcasting rights for the next four football seasons. The deal will see talkSPORT become a global...
Pub landlady Karen Murphy wins TV football court case
Fri 24th Feb 2012 | Television & Broadcasting
Pub landlady Karen Murphy has won her court fight with the English Premier League over using a Greek TV decoder to screen games. Karen Murphy has paid nearly £8,000 in fines and costs for using...
