Hearts score with Wonga.com deal
Tue 3rd May 2011 | Football Sponsorship
Heart of Midlothian Football Club announced a new shirt sponsorship deal with Wonga.com
The online, short-term loans company has agreed a two-year contract with the Edinburgh club and will replace Ukio Bankas on the front of the shirts for all matches from next season.
Wonga.com is the main sponsor of Blackpool FC in the Barclays Premier League and the broadcast partner of The FA Cup on ESPN in England.
Their link-up with Hearts sees them move into Scottish football for the first time and Hearts Managing Director David Southern said: “We are delighted with this new sponsorship deal.
“It is a first for Hearts and for Scottish football and is reflective of our aim to attract new top class corporate partners to Hearts. Wonga is an excellent national financial brand with a drive and determination to expand and, as one of the country’s leading football clubs, we are looking forward to developing a partnership that will deliver significant benefits to both parties.”
Errol Damelin, founder and CEO of Wonga.com, said: “Hearts is a club with a great history and they are having a really strong season, so we were very keen to support them when the opportunity came up. The Club shows real class, on and off the pitch, and we’re excited about being involved from next season onwards.
“We have a lot of happy customers in Scotland and, like us, many are passionate football fans, so we are keen for the partnership to benefit supporters, the Club and our brand.”
---------------------------------------------------------------------------------------------------
SUBSCRIBE TO THE F.C. BUSINESS RSS FEED
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk
Google
Yahoo
Live
del.icio
DiggRelated Articles
Audi sets Chelsea on the road to Champions League glory
Mon 21st May 2012 | Football Sponsorship
Chelsea received a commercial boost ahead of its UEFA Champions League triumph on Saturday after agreeing a three-year sponsorship deal with Audi. The deal, announced on Friday, sees the German...
AirAsia Renew Sponsorhip Deal With QPR
Fri 18th May 2012 | Football Sponsorship
Queens Park Rangers Football Club announced today that AirAsia have signed a new contract as an Official Playing Kit Sponsor and Main Club Partner. AirAsia initially announced that the airline will be...
AFC Bournemouth Reveal New Shirt Sponsor
Thu 17th May 2012 | Football Sponsorship
AFC Bournemouth have announced a new three year shirt sponsorship deal which will begin on 1 st July. Energy Consulting Group will be the shirt sponsor for the 2012/13 season, as well as the following...
Leeds United Sponsor Extends Deal
Thu 26th Apr 2012 | Football Sponsorship
Leeds United’s main sponsor, Enterprise Insurance have extended their sponsorship agreement for a further two years until the end of the 2013/14 season. Speaking of the news CEO Shaun Harvey,...
