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Sports CRM Summit 2012

Man Utd The World’s Most Valuable Soccer Team

Thu 21st Apr 2011 | Money & Finance

Manchester United is the world’s most valuable football club and in all of professional sports, at $1.86bn. Number two is Real Madrid with a value of $1.4bn. Arsenal, at $1.19bn is number three.

United top the Forbes Soccer Valuation list for the seventh consecutive year. Overall, the average value of the 20 clubs on list increased $640 m, up 1.3% over last year. More impressive: Average operating income rose 25% to $40m.

The list values teams based on what they have been sold for in the past relative to sales and profits, broadcast agreements and debt from new or pending stadium deals. 

Forbes also revealed its finding of highest paid footballers. Once again David Beckham leads the way, earning $40m. Beckham is in the twilight of his career, but he continues to be a marketing force, adding Pepsi and Electronic Arts to his enviable endorsement stable in the last year.

Christiano Ronaldo, of Real Madrid is right behind him with $38m in earnings, and Lionel Messi is third with $32m.

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